Digital Marketing Optimization is the New Black

By | May 23, 2014

14.7 million.  More than the populations of either New York City or Los Angeles.   15-times the number of Apps in the iTunes Store.   Nearly one-and-a-half-times the number of Starbucks cups of coffee sold every day. It’s a huge number. For what?

That’s the number of results Google returns when you search “Digital Marketing Optimization.”  It’s a hot topic. Every company with an online presence – and that’s every company – is looking for ways to squeeze efficiencies out of their marketing budgets, and deliver the right message to the right audience on the right channel.

Lots of technology providers want a piece of the digital marketing pie. But, not every digital marketing strategy measures up. Even though Google touts 15 million results for digital marketing success, there are only a few companies who innovate in this space crowded by also-rans.

Digital marketing leaders know that the difference is in the data. And, the best marketers look to science to drive big results.  The time for Mad Men has passed – today’s best marketers need to be Math Men (… and women!)

Want to learn more about how you can optimize digital advertising through analytics? Lead generation innovator Core Digital Media has revolutionized their online marketing and lead generation business through active predictive analytics.  On June 24th,  join Core Digital Media for a live webinar, where Digital Marketers everywhere are invited to learn the industry leader’s strategies firsthand. Click here to register.

P.S.  Search “Big Data” and you get a mind-boggling 2.1 BILLION hits. Listen here to learn how Netflix makes sense of billions of audience data events every week.

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