Tag Archives: Analytics

Data-Driven Marketing at Sirius XM

November 2, 2015

With increased competition and media consolidation for audience share, content programmers and distributors are more focused than ever on how to attract, retain and engage their consumers. For companies like SiriusXM – the world’s largest satellite radio provider – new competition and distribution channels, like mobile and web, create opportunities and challenges. Despite different opinions… Read More »

The Analytics Revolution at Overstock.com

October 27, 2015

As the age of analytics continues to descend, organizations large and small are rushing to put insights into practice. While becoming data-driven may seem like a radical change, taking small, but deliberate, steps toward evolving into an analytic organization yields exponential lift. That has especially been the case for Overstock.com, an online retailer that has… Read More »

Investing in Business Value Not Simply Shiny New Analytics Technologies

October 26, 2015

As the Teradata Partners 2015 conference rolls on in Anaheim, California, and new technology initiatives are continuously introduced, business and IT professionals alike are formulating plans to put the technology to work. But, before taking the steps towards effectively using technology, there’s a critical question that needs to be addressed: What is the expected business… Read More »

How TURKCELL Unlocks Customer Value From Network Performance Analytics

October 19, 2015

At the annual Teradata Partners 2015 conference (happening this week at the Anaheim Convention Center) a big point of conversation among data scientists, business analysts and executives alike is customer analytics. The sessions on this topic are many. For mobile phone operators, for example, the success of the business is entirely dependent on customer satisfaction.… Read More »

The INTERNET OF THINGS (IoT) Fuels Marketing

August 12, 2015

Twice as many “things” vs. people connected to the Internet today. 9 billion connected devices by 2018. The Internet of Things (or IoT) refers to the notion of extending the communication revolution to objects – a new reality where objects are interconnected and tech-enabled. When objects connect to the Internet, they become smart and can… Read More »

Powering-Up Utility Insights with Analytics

June 24, 2015

From reducing operating costs to meeting regulatory requirements, today’s Utilities are faced with a new wave of business challenges. One major business shift is the increasing amount of data collection, as well as the investment in applications and tools to leverage that data. However, many Utilities companies are behind the curve their ability to integrate… Read More »

Live Webinar: Inside Overstock’s Transition to Data-Driven Marketing

October 22, 2014

Odds are, if you shop much online,  you have experienced the onslaught of ill-fated, dated or just wrong product recommendations based on your supposed behavioral history.  It’s become something of a gag among marketing peers to share digital marketing low points (send yours to me here!) One of my favorite wastes of marketing dollars? The… Read More »

Raising Intelligence: Evolving The Data-Driven Business Imperative

August 20, 2014

Justin Honaman :: August, 2014 Performance Management. ABC/M. Balanced Scorecard. KPI’s. Dashboarding. Scorecarding. Reporting and analysis. Business Intelligence. Data Mining. Demand-Driven Value Chain. Six Sigma. Lean. Real-Time. Big Data. R. Data Discovery. Hadoop. Data Science. NoSQL. If you look back over the last 20 years, it quickly becomes apparent that business performance management (the use… Read More »

The Data-Driven Marketing Imperative

July 21, 2014

Justin Honaman  :: Industry Experts, 2014 In an increasingly dynamic economy, companies must generate sales growth as a result of marketing investment. No longer can marketing only be focused on “brand-building” and awareness – companies will not succeed if they squander limited marketing resources on misdirected campaigns and interactions. Time and again, I see that… Read More »

Algorithms and Alchemy at the World Cup

June 23, 2014

If you’re reading this, odds are you’ve taken a break from one of today’s World Cup matches to check your work email. I understand. I am living first hand with soccer obsession in the form of a fanatical 8-year-old kid. Not a day goes by that I don’t get updated with the latest stats and… Read More »