Tag Archives: CPG

The INTERNET OF THINGS (IoT) Fuels Marketing

August 12, 2015

Twice as many “things” vs. people connected to the Internet today. 9 billion connected devices by 2018. The Internet of Things (or IoT) refers to the notion of extending the communication revolution to objects – a new reality where objects are interconnected and tech-enabled. When objects connect to the Internet, they become smart and can… Read More »

The NEXT-GEN Business (ANALYTICS) Analyst

August 3, 2015

in·dis·pen·sa·ble ˌindəˈspensəb(ə)l/ adjective 1. absolutely necessary, essential, or requisite 2. incapable of being disregarded or neglected noun 3. a person or thing that is indispensable. Indispensable. A descriptor for the “ultimate” business analytics analyst. Once achieving the status of “indispensable,” many career doors open (and remain open) as one contributes to the hottest growth area… Read More »

CONTENT Marketing Fuels Engagement

July 22, 2015

Great stories, told by great story tellers, via “creative” story-telling mediums, are differentiating marketers and their respective brands. As has been well-documented in just about every major marketing publication, content marketing is a top priority for marketers in 2015 (and will be again in 2016). Marketers recognize that the ability to tell a great story,… Read More »

BRIDGING The Consumer Products CMO-CIO Divide

July 9, 2015

collaborate col·lab·o·rate (Verb) >> Work jointly on an activity, esp. to produce or create something >> Cooperate traitorously with an enemy IT in Consumer Packaged Goods organizations has historically been viewed as a “necessary” investment vs. “strategic” investment and for those CPG organizations looking to leapfrog their competition – to be their customer’s (aka retailer’s)… Read More »

The Consumer Products SEAMLESS Consumer Experience

June 23, 2015

When a consumer isn’t happy with the product she just bought, where does she go to complain or ask for help? She might go back to the store, or call the manufacturer or the retailer, and she might go to the manufacturer’s web site. But more than likely, she’ll hop on Facebook or Twitter to… Read More »

DISRUPTING THE CPG MARKETING SERVICES ECOSYSTEM

May 21, 2015

Consumer goods marketers employ a cadre of contractors, agencies and consulting firms. That’s not going to change rapidly in the next 1-2 years, but what will change is the role these parties play with the Consumer Goods manufacturer. Something must change. According to a recent Deloitte survey of 4,047 respondents encompassing 28 product categories and… Read More »

BRAND STORY-TELLING AND CPG DATA-DRIVEN MARKETING

May 8, 2015

The television advertising spot remains a mainstay in the CPG industry’s never-ending quest to differentiate and increase sales. Meanwhile, all things digital have swept over the industry landscape. In parallel to mass media, agencies acting on behalf of brand marketers execute all manner of digital marketing campaigns, but without an eye for capturing, integrating and measuring these… Read More »

Mobility and CPG Consumer Marketing Strategy

October 30, 2014

OCTOBER 2014 :: Justin Honaman, Gib Bassett, Monica Mullen The Mobility Channel Overall, Consumer Goods marketers acknowledge mobility as an evolving channel for consumer engagement, but today’s activities are only skimming the surface of mobility’s full potential. Many Consumer Goods organizations aren’t prepared. Mobile capabilities include a variety of techniques, from text messaging to dedicated… Read More »

Putting the “Millennial” in Marketing

September 10, 2014

Justin Honaman :: September 2014 The world of marketing is rapidly changing and for many marketing leaders, millennials are at the top of the priority list from an engagement perspective. The question I regularly receive from marketing leaders in Retail, Consumer Goods, and broader industries is “What are best practices for marketing to millennials?” Millennials… Read More »

The Data-Driven Case For Change

August 26, 2014

Justin Honaman :: August 2014 As the economy recovers and businesses plan for cautious growth, companies must invest in solutions and platforms that enable a better understanding of their business, customers, channels and partners. They need to anticipate demand and business process needs while responding to new trends and emerging opportunities rapidly. Business decision-makers, sponsors… Read More »