Tag Archives: crm

The Consumer Products SEAMLESS Consumer Experience

June 23, 2015

When a consumer isn’t happy with the product she just bought, where does she go to complain or ask for help? She might go back to the store, or call the manufacturer or the retailer, and she might go to the manufacturer’s web site. But more than likely, she’ll hop on Facebook or Twitter to… Read More »

5 CPG Integrated Marketing Best Practices

February 24, 2014

Consumer Goods marketers recognize that to increase brand equity, consumers must be lead along a path to purchase that results in more than just a product purchase, but also advocacy for the brand. Integrated Marketing strategy plays an important role in delivering the right brand message, to the right consumer, at the right time, via… Read More »

2014 Retail Preview – Curating The Shopper Experience

January 2, 2014

As I wrote in my Consumer Goods 2014 Preview, what became readily apparent in 2013 is that Consumer Goods business decision-makers recognized the value of fact-based decision-making and that decisions rely heavily on information and analytics. Consumer Goods manufacturers and Retailers operate fundamentally different businesses, but share common goals and challenges.  Both are motivated to… Read More »

CPG Integrated Marketing and Consumer Analytics (CP-CRM)

November 25, 2013

“To increase market share and to expand the consumer’s usage of my company’s products.” Sounds like a strong CPG executive strategy statement! To attract new consumers and increase revenue from existing consumers, CPG manufacturers require a solution that will help to better understand consumers, establish the value of each consumer, leverage this deep insight to… Read More »

From Campaigns to Engagement: How CPG Marketers Can Connect With Consumers

October 16, 2013

It wasn’t all that long ago that marketing consumer goods was a relatively simple task. Manufacturers and retailers created television, radio, or print advertisements, and they measured consumer response to those advertisements via sales figures. Through trial and error, and perhaps a market research study or two, they would adjust their advertising campaigns until they… Read More »

Warner Bros’ D2C Puts Pedal to the Metal with Eye Opening Results

October 3, 2013

As Hollywood shifts into high gear around direct-to-consumer engagement, content creators and distributors are working fast to develop the know-how and analytic capabilities to execute. There’s a lot to consider, especially for organizations that are new to the D2C fray. Cut to Warner Bros., who is leading the charge among Hollywood Studios in developing rich… Read More »

The Marketing Humanities – Marketing Scientists, Quants and Technologists

August 23, 2010

Okay this is going to be a geekfest post, but let’s get the shameless self-promotion out of the way. There is a new multimedia post on Teradata Magazine on social media and CRM. You can see it here. By the Way, I am a Scorpio (yes that kind of scorpio) and this was my horoscope… Read More »

Moments of Truth vs. Customer Journey

February 22, 2010

I have been immersed in Powerpoint land lately. One of my favorite quotes is from Vint Cerf, who I worked with in the mid-90’s, “Power Corrupts, Powerpoint corrupts absolutely”   Since powerpoint is the lingua franca of most of the business world all out thoughts need to be reduced either to four 12pt font bullet… Read More »