Tag Archives: data

“Analytics” meets Reality

February 1, 2013

WOW – what a difference a year makes!  At DistribuTECH 2012, seemingly everywhere you looked in the convention hall, banners with the word “Analytics” appeared in one form or another – nearly every exhibitor touted their “analytical” capabilities.  Fast-forward to this past week in San Diego and DistribuTECH 2013 and the exhibit hall had a… Read More »

Finding Deeper Insight into the Customer Journey

March 19, 2012

Here’s a tale of your average DVD-buying consumer: She’s a fan – with a longstanding love affair with Harry Potter (sorry, have to pick on someone today. Guess that’s you, Warner Brothers!). You know this because she’s a Facebook fan (nearly 43 million of ‘em and counting); she’s clicked-through to the Harry Potter website thanks… Read More »

Comets, Mastodons and the Chief Marketing Technologist

November 10, 2010

It has been an interesting week in random scientific discoveries.   Out in space the Deep Impact probe sent back close-up pictures of a comet: Nasa Photo   Out near Aspen Colorado, as they were digging a pond for Snowmaking, they unearthed a amamouth and an entire Ice-Age eco-system: From Real Aspen.ComExcavation crews uncovered a… Read More »

The Marketing Humanities – Marketing Scientists, Quants and Technologists

August 23, 2010

Okay this is going to be a geekfest post, but let’s get the shameless self-promotion out of the way. There is a new multimedia post on Teradata Magazine on social media and CRM. You can see it here. By the Way, I am a Scorpio (yes that kind of scorpio) and this was my horoscope… Read More »

Decisions, Data, Collaboration and Marketing

August 17, 2010

For about a year I have been contributing to the Teradata Experts Blog. And sometimes these posts come easy, sometimes not so much. And this one has been particularly GRUESOME in its development.   I started with some thoughts based on a book “How We decide” because I was looking at the push back against… Read More »

Sorry I’m Late, Boss—Blame the Volcano. A True Story of One Woman’s Need for Real-Time Data. Now.

April 27, 2010

This blog was supposed to be about the launch of Twitter’s new ad service, albeit belatedly. I also considered talking about Gawker’s coup this week, paying a handsome sum for a forgotten Next-Gen iPhone left-behind in a bar. But, let’s get real. These things aren’t top of mind for me right now.   Why? Because… Read More »

Rock Paper Scissors – Market Decision Making

March 22, 2010

“The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.” – Malcolm Gladwell (Blink: The Power of Thinking Without Thinking)     CMO’s are facing one of the most difficult decision making climates in generations. While some think there is… Read More »

Moments of Truth vs. Customer Journey

February 22, 2010

I have been immersed in Powerpoint land lately. One of my favorite quotes is from Vint Cerf, who I worked with in the mid-90’s, “Power Corrupts, Powerpoint corrupts absolutely”   Since powerpoint is the lingua franca of most of the business world all out thoughts need to be reduced either to four 12pt font bullet… Read More »

Back to Las Vegas.

January 28, 2010

I had a great opportunity to attend Microstrategy World this week in Las Vegas.     Microstrategy and Teradata put on a great session “Teradata: Real Questions, Real Answers, Real Fast” with Roman Coba, CIO of McCain Foods. It was one of the most engaging presentations I have seen with the audience asking a large… Read More »