Tag Archives: Integrated Consumer Insights

How TURKCELL Unlocks Customer Value From Network Performance Analytics

October 19, 2015

At the annual Teradata Partners 2015 conference (happening this week at the Anaheim Convention Center) a big point of conversation among data scientists, business analysts and executives alike is customer analytics. The sessions on this topic are many. For mobile phone operators, for example, the success of the business is entirely dependent on customer satisfaction.… Read More »

P&G Among Those Embracing Digital Transformation

April 8, 2014

Altimeter Group today released a report titled “Digital Transformation – Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences.”  Teradata customer Procter & Gamble is among the businesses profiled as rising to the challenge of meeting customer expectations in an ever-complex digital world.  Other top flight companies mentioned in the report… Read More »

Procter & Gamble out in front of the “Consumer Revolution”

March 24, 2014

At Frost & Sullivan’s upcoming Manufacturing Leadership Awards the theme will be “The Next Industrial Revolution.”  Yet one company to be recognized during the event shows how the future success of consumer products manufacturing will be anything but “industrial” – it will be about the consumer. It was recently announced that Teradata customer Procter &… Read More »

Brand Management Re-Imagined for a Digital World

February 17, 2014

It’s pretty astonishing how few companies control most of the market for consumer packaged goods (CPG). As pointed out here, “A ginormous number of brands are controlled by just 10 multinationals.” Considering the hundreds of brand websites, social media accounts, email lists, mobile applications and digital campaigns associated with these companies, you would expect them… Read More »

A Data-Driven Perspective on CPG Mobile Marketing

February 12, 2014

This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts. In 2014 it will become table-stakes for competitive retail, given consumer adoption of mobile devices which place coupons, reviews, comparison prices, social connections and commerce at a shopper’s fingertips. The mobilized… Read More »

Embracing the New Paradigm of a Hyper-Connected Consumer

January 27, 2014

When a consumer isn’t happy with the product she just bought, where does she go to complain or ask for help? She might go back to the store, or call the manufacturer or the retailer, and she might go to the manufacturer’s Web site. But more than likely, she’ll hop on Facebook or Twitter to… Read More »

Top 7 Trends Moving CPG Manufacturers Closer to their Consumers

January 20, 2014

Thanks to the rise of big data, social media, and mobile communications, Consumer Packaged Goods (CPG) manufacturers now have an unprecedented opportunity to cozy up to their consumers. Driven by seven powerful trends, CPG manufacturers have the ability to use direct consumer interaction not just for marketing but to create better, more satisfying products and build… Read More »

CPG Marketers Under the Microscope in 2014

January 17, 2014

Consumer packaged goods marketers depend on contractors, agencies and consulting firms, arguably more so than peers in other industries. That’s not going to change much in 2014, but what will is the role these parties play. Something must change: “According to a recent Deloitte survey of 4,047 respondents encompassing 28 product categories and more than… Read More »

A New Way to Look at Digital Marketing

January 15, 2014

The Super Bowl is coming soon and with it we can expect a variety of eye-popping television commercials designed to capture our attention and provide advertisers a spike in sales activity. The bar is raised every year to see which brands demonstrate the most creativity or controversy. In parallel, the price of the opportunity is… Read More »

Disrupting the Marketing Services Ecosystem in 2014

December 16, 2013

Consumer goods marketers employ a cadre of contractors, agencies and consulting firms.  That’s not going to change much in 2014, but what will is the role these parties play.  Something must change: “According to a recent Deloitte survey of 4,047 respondents encompassing 28 product categories and more than 350 brands, brand loyalty is declining.” The… Read More »