Tag Archives: Integrated Web Intelligence

Honing in on the Value of Social Media Data

August 10, 2011

My colleague in Consumer Goods, Tim Shaw, recently passed along an interesting article from Deloitte titled “Making Sense of Social Data.” It raises a number of points applicable to consumer goods as well as other industries, but most interestingly concludes social media data’s greatest value is realized when connected “very deeply into your operating model,”… Read More »

Rock Paper Scissors – Market Decision Making

March 22, 2010

“The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.” – Malcolm Gladwell (Blink: The Power of Thinking Without Thinking)     CMO’s are facing one of the most difficult decision making climates in generations. While some think there is… Read More »

Back to Las Vegas.

January 28, 2010

I had a great opportunity to attend Microstrategy World this week in Las Vegas.     Microstrategy and Teradata put on a great session “Teradata: Real Questions, Real Answers, Real Fast” with Roman Coba, CIO of McCain Foods. It was one of the most engaging presentations I have seen with the audience asking a large… Read More »

The Netflix Prize and Freeing Data Analytics

September 24, 2009

This week, Netflix presented the first Netflix Prize, awarding the Belkour Pragmatic Chaos team the $1 Million grand prize in a ceremony in New York. The most exciting news is that Netflix announced a second round of the Netflix Prize using demographics and other data instead of movie ratings.   There are a lot of… Read More »

High Seas, Low Brows, and Missed Marketing Opportunities

September 18, 2009

What’s insulted, claustrophobic, over-fed, and flying home from Puerto Vallarta? Me, after disembarking from her first-ever cruise holiday! Let me be clear. I “disembarked” after arriving at the first port—day three of a seven day cruise. I’d read someplace in the cruise company’s small print that if I wasn’t having a “fabulous” time, they would… Read More »

End of the Beginning : Evolution of Interactive Marketing

July 16, 2009

It seems appropriate that the best place to start this blog about marketing and data is at the The End of the Begining. As Winston Churchill said, “this is not the end, it is not even the beginning of the end but perhaps it is the end of the beginning”. Another reference might be the… Read More »