Tag Archives: Retail Collaboration

Bringing the DATA-DRIVEN BUSINESS To Life (Part 1)

April 7, 2015

Exploiting data for competitive advantage effectively is what differentiates leaders and followers in any industry. This is especially apparent in the world of Consumer Packaged Goods (CPG) and Retail. The leaders are going big – are investing in challenging their own internal business processes to find new ways of going to market across new channels, are… Read More »

6 Retail Integrated Marketing Best Practices

March 3, 2014

Retail marketers recognize that to increase brand equity, shoppers must be lead along a path to purchase that results in more than just a product purchase, but also advocacy for the retail brand. Integrated Marketing strategy plays an important role in delivering the right brand message, to the right shopper, at the right time, via… Read More »

Big Data: Myth vs. Reality

January 9, 2014

There is a lot of hype around Big Data in the Consumer Goods industry, but what is really happening — or, better yet, what is really even possible — behind the buzz? Notwithstanding the hype, the buzz around insights and analytics has created a lot of confusion, particularly in the Consumer Goods industry where companies… Read More »

Retail Shopper Optics – Analytics On-Time, Any-Device

January 7, 2014

Collaboration between consumer goods manufacturers and retailers is today more important than ever.  CPG manufacturers struggle with fading brand loyalty from price sensitive consumers who are increasingly switching to private label products. The CPG “customer” (aka Retailer) faces additional challenges including the showrooming phenomenon driven by mobile and risk losing a shopper if a desired… Read More »

Will 2014 be the year of CPG / Retail Digital Collaboration?

December 9, 2013

If you haven’t noticed, retailers like Teradata customer Target are accelerating the instrumentation of brick and mortar stores in order to create interactive shopping experiences (a lot like their ecommerce counterparts).  It’s becoming table-stakes for competitive retail, given consumer adoption of mobile devices which place coupons, reviews, comparison prices, social connections and commerce at a… Read More »

Showrooming a Retail Challenge, Manufacturer Opportunity

December 21, 2012

Shoppers comfortable and capable of making purchases from different touchpoints are challenging retailers to create value in new ways.  These transient, omni-channel customers are increasingly employing mobile devices to engage in comparison shopping while in store, then leaving to buy elsewhere when a lower price is available.  The behavior is called “showrooming,” and was the… Read More »

Manufacturing Brand Loyal Shoppers

August 16, 2012

Branded consumer goods companies, the ones we all know (and some of us love) spend a lot of time and resources building things. They invest in technology needed to run world class manufacturing businesses, and work to optimize all the related processes, from sourcing through distribution. They also invest in helping retailers sell product in… Read More »

Value-Based Shopper Marketing with Teradata

April 2, 2012

It’s been widely reported that trade promotion investments are the second largest expense for CPG companies after cost-of-goods-sold. It’s indicative of just how important the manufacturer views its retail relationships. On average 60 percent of a CPG’s marketing budget is allocated to trade relationships inclusive of shopper marketing programs. Based on recent news from P&G… Read More »