Big Data: not unprecedented; but not bunk, either

Posted on: July 23rd, 2014 by Martin Willcox 1 Comment

 

Larry Ellison, Oracle’s flamboyant CEO, once remarked that “the computer industry is the only industry that is more fashion-driven than women’s apparel”.  The industry’s current favourite buzzword – “Big Data” – is so hyped that it has crossed over from the technology lexicon and entered the public consciousness via mainstream media.  In the process, it         Read More…

 

The buzzword “Big Data” is no longer limited to the IT sector. Big Data is a business topic and especially in Marketing, decision makers are working on a data driven strategy to be ahead of the competition. However, in many cases there is more talking about than working with Big Data. Martin Willcox, Director, International         Read More…

 

Among all the customer satisfaction measures, Net Promoter Score (NPS) stands out as the Real McCoy. We can see why, because NPS is considered to provide direct contribution to the bottom line of the corporate financial books.  That is the theory anyway! As we know, in theory, theory is the same as practice but in         Read More…

One-to-one Personalisation will boost conversion rates

Posted on: July 11th, 2014 by Ruth Gordon No Comments

 

In the world of big data and the quest to achieve a Single Customer View (SCV), the quality of data available to digital marketers is a concern. As the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for the analytics and personalisation efforts with which digital marketers are struggling to get to grips.

Who Needs Data Scientists? Get Business Value Now

Posted on: July 10th, 2014 by Gareth Clayton 6 Comments

 

I would like to make a proposition: Businesses can unlock the value in their big data today without the need for data scientists. A great deal has been made about the cost of data scientist and/or how hard it is to find the skills needed to leverage big data. I don’t think this should hold         Read More…

 

Capturing the innumerable actions made online every minute of every day is a big challenge. Buyer expectations are on the rise and the modern consumer expects to have interactions from brands that are personal to them. Bombarding consumers with impersonal content just doesn’t work anymore. Put simply, consumers find this approach disengaging. A result of this is the growing requirement for ‘real-time marketing’, which gives marketers the power to shape one-to-one personalised messages during live website visits or call centre interactions.

Hadoop is like your Mobile Phone

Posted on: July 7th, 2014 by Ben Bor 1 Comment

 

Following my blog series on “Big Data is Not Hadoop”  it seems reasonable to discuss WHY people think that Hadoop is Big Data. I will use the humble Mobile Phone to illustrate.                 Mobile phones had a humble beginning; to (mis) quote John 1:1 :” In the beginning         Read More…

The challenges of Customer Data Collection and Storage

Posted on: July 2nd, 2014 by Ruth Gordon No Comments

 

Blog Series by Teradata and Celebrus Technologies Part 2 – Data Collection and Storage Even with the global economy in the early stages of recovery, marketing budgets are under tight control and competition remains fierce across many marketplaces. The emphasis is now on brands to know both their marketplace and customers much better than their         Read More…

World Cup 2014: the analysts press ahead

Posted on: July 1st, 2014 by Hermann Wimmer No Comments

 

“How shall we play the game? As though we are making love or catching a bus?” the French journalist Jean Eskenazi once asked. For a football coach, this truly is an essential question. What are the mechanisms of the game? What makes the difference between winning and losing? People tend to underestimate the complexity of         Read More…

 

As data-driven marketing becomes an ever more critical discipline to a well conceived marketing plan, the Digital Marketing Insights Report 2014 from Teradata and Celebrus Technologies examines the different trends within customer data collection and storage; analytics; and personalisation. The report investigates what the future of digital marketing holds for an industry attempting to meet the demands of the ‘always on – always connected’ digital consumer.