Service Recovery that Deepens Relationship & Brand Loyalty

Wednesday March 22nd, 2017

Optimising customer’s revenue contribution depends heavily on a company’s ability to deepen and effectively maintain loyalty along with emotional attachment to its brand. There has been plenty of rhetoric around Customer Experience Management as the strategy to achieve this competitive edge. Yet the fact remains that the vast majority of such initiatives either concentrate solely… Read More »

Customer Analytics – Then and Now

Tuesday February 28th, 2017

I am sure you have heard it said before that fashion and trends repeat every twenty years. As it happens, in 1997 I joined the Marketing Workbench team at Harrah’s Entertainment. Marketing Workbench was designed to be marketing’s analytic environment to drive customer segmentation through predictive analysis. It was this career move that started my… Read More »

Turbo Charge Enterprise Analytics with Big Data

Wednesday February 22nd, 2017

We have been showing off the amazing art works drawn from numerous big data insight engagements we’ve had with Teradata, Aster and Hadoop clients. Most of these were new insights to answer business questions never before considered. While these engagements have demonstrated the power of insights from the new analytics enabled by big data, it continues… Read More »

Spotting the pretenders in Data Science

Wednesday February 15th, 2017

The term “Data Scientist” is often over-used or even abused in our industry. Just the other morning I was watching TV and a news piece came on talking about the hottest careers in 2017 and data science was top of the list. Of course this is good for those who have been dealing with data for… Read More »

The IoT: Redefining industry, again.

Wednesday February 8th, 2017

The Internet of Things (IoT) is much more than fitness tracking, AI toothbrushes and targeted discounts when you walk by a coffee shop. Put simply: the opportunities arising from ubiquitous connectivity and access to data will bring about the end of many of today’s industries as we know them. For some, this new IoT-enabled world… Read More »

Talking about real-time analytics? Be clear about what’s on offer

Tuesday January 17th, 2017

The inexorable increase in competition around the globe has led to an explosion of interest in real-time and near real-time systems. Yet despite all this understandable attention, many businesses still struggle to define what “real-time” actually means. A merchandiser at a big box retailer, for example, may want a sales dashboard that is updated several… Read More »

Is Collaboration killing Creativity?

Tuesday December 20th, 2016

If collaboration is good, is more collaboration better? Project management methodologies that have been successful in production-centric environments, e.g., agile, dev-ops, lean are increasingly being deployed in big data projects. However, big data projects are a combination of production and creative work. Software engineering and development is arguably production-centric and well-suited to optimisation workflows. On… Read More »

Pooling data and analytics to power greater efficiency in water utilities

Monday December 19th, 2016

Although water and power utilities face very similar pressures, they have tackled them with very different levels of success. Both sets of utilities face a common battle to reduce network operating costs, beat off increased competition and meet the increasingly complicated requirements of the regulators. Yet it is the power sector organisations that so far… Read More »