Tuning Into The Needs Of Your Customers

Posted on: July 30th, 2014 by Guest Blog No Comments

 

I am very much looking forward to the Teradata Summit Series in Sydney August 19 and Melbourne August 20. I’ll be speaking about big data and the impact it is having for organisations around the globe. In today’s world, it isn’t possible to be truly tuned into the needs of your customers without the analysis         Read More…

Big Data: not unprecedented; but not bunk, either – Part II

Posted on: July 30th, 2014 by Martin Willcox No Comments

 

In the first post of this series, I tried to describe the Big Data phenomenon and to explain how effectively exploiting the three “new waves” of Big Data has enabled organisations like Amazon, eBay, LinkedIn and Netflix to prosper.  I also made the case that whilst a lot of what we have learned over the         Read More…

 

“The report of my death was an exaggeration.” – Mark Twain, 1897 Yes, I have been caught up in the same wave as many of us who live and breathe data daily. I research and explore the ever-growing list of new tools and technologies which support “Big Data”.  I have been Splunked, Mongoed, Oozied, Sparc’d         Read More…

Big Data: not unprecedented; but not bunk, either

Posted on: July 23rd, 2014 by Martin Willcox 1 Comment

 

Larry Ellison, Oracle’s flamboyant CEO, once remarked that “the computer industry is the only industry that is more fashion-driven than women’s apparel”.  The industry’s current favourite buzzword – “Big Data” – is so hyped that it has crossed over from the technology lexicon and entered the public consciousness via mainstream media.  In the process, it         Read More…

 

The buzzword “Big Data” is no longer limited to the IT sector. Big Data is a business topic and especially in Marketing, decision makers are working on a data driven strategy to be ahead of the competition. However, in many cases there is more talking about than working with Big Data. Martin Willcox, Director, International         Read More…

 

Among all the customer satisfaction measures, Net Promoter Score (NPS) stands out as the Real McCoy. We can see why, because NPS is considered to provide direct contribution to the bottom line of the corporate financial books.  That is the theory anyway! As we know, in theory, theory is the same as practice but in         Read More…

One-to-one Personalisation will boost conversion rates

Posted on: July 11th, 2014 by Ruth Gordon No Comments

 

In the world of big data and the quest to achieve a Single Customer View (SCV), the quality of data available to digital marketers is a concern. As the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for the analytics and personalisation efforts with which digital marketers are struggling to get to grips.

Who Needs Data Scientists? Get Business Value Now

Posted on: July 10th, 2014 by Gareth Clayton 6 Comments

 

I would like to make a proposition: Businesses can unlock the value in their big data today without the need for data scientists. A great deal has been made about the cost of data scientist and/or how hard it is to find the skills needed to leverage big data. I don’t think this should hold         Read More…

 

Capturing the innumerable actions made online every minute of every day is a big challenge. Buyer expectations are on the rise and the modern consumer expects to have interactions from brands that are personal to them. Bombarding consumers with impersonal content just doesn’t work anymore. Put simply, consumers find this approach disengaging. A result of this is the growing requirement for ‘real-time marketing’, which gives marketers the power to shape one-to-one personalised messages during live website visits or call centre interactions.

Hadoop is like your Mobile Phone

Posted on: July 7th, 2014 by Ben Bor 1 Comment

 

Following my blog series on “Big Data is Not Hadoop”  it seems reasonable to discuss WHY people think that Hadoop is Big Data. I will use the humble Mobile Phone to illustrate.                 Mobile phones had a humble beginning; to (mis) quote John 1:1 :” In the beginning         Read More…