Is Analytics an Art or Science?

Thursday May 14th, 2015

Many of us are familiar with the old adage, “A picture tells a thousand words”, which implies that complex ideas can be easily illustrated in simple images better than large amounts of descriptive text. What if a picture is able to easily assimilate and paint from all the data and all the data types residing in the data lake? Better still, what if the picture also reveals breakthrough insights that enable executives to gain competitive advantage through new product design or drive progress in our socio-economic structures? Teradata’s Aster discovery platform does exactly that and more.

Teradata Aster allows unification of structured data and unstructured data to yield profitable new insights from the combination. It empowers business users to run MapReduce and Graph functions using the familiar SQL and visualise all relevant data in an impromptu manner without the constraints of data structures or schema design and provides insights to further uncover and perform root cause analyses. This way the Teradata Aster makes data science simple and easy for business users to gain insights from an Integrated Data Warehouse without having the need for them to be a data scientist.

‘With the striking images standing as beautiful appealing art, audiences are drawn in to discover their real meaning and insight’.

We often think of analytics in scientific terms, namely algorithms, modelling and technical understanding etc. In my view analytics requires a blend of art and science. A diverse range of skills are needed to be a Data Artist, extending modelling skills to business knowledge, creativity, ability to articulate and above all curiosity and inner passion for change and insight.

In the past, data miners and statisticians found it extremely difficult to explain and articulate their algorithms to senior executives even though their predictions have been accurate which made it difficult to get funding for analytics. Now they have new visualisation tools with which they can articulate analytics better. With the striking images standing as beautiful appealing art, audiences are drawn in to discover their real meaning and insight. The pictures themselves tell stories that make analytics more memorable and impactful!

It is the intuitive links, imaginative insights and curiosity for analysis that turn data science into brilliant art enabled by technology and tools such as Teradata Aster. This is what a team of Teradata analysts, picked from around the world, have been able to demonstrate in the Teradata Art Exhibition, titled Art of Analytics held as part of Teradata Universe in Amsterdam recently. Some of the contributing analysts, like me, have a day job yet their passion for analytics combined with ease of use of the Teradata Aster technology has drawn them to produce visually appealing pictures which tells diverse range of stories with great actionable insights.

AnalyticsArt

The Art of Analytics takes a small collection of amazing analytic insights and presents them as large Art Works complete with a description about the insight and a story about the Analytic Artist. In this form they make an Analytic Art Exhibition that allows people to interact with the analytics in a very different way. The Art of Analytics is not limited to the small collection. Every day, many of my data scientist and analyst colleagues continue to develop new insights using the Teradata Aster Discovery platform to help Teradata customers drive more business value in their enterprise. Teradata customers themselves have the opportunity to create their own Analytic Art Exhibition to display valuable insights.

Whether you are ambitious about raising the bar and uplifting your spirit for doing analytics on malt whiskies or you are intending to turn over a new leaf in your Business Intelligence journey towards analytics or you are already exploding with an enthusiasm for analytics like fireworks or you simply want to come out in flying colours in analytics then, Aster Discovery analytics holds that promise for you! If data science is not your cup of tea, then the Aster AppCenter will enable you to be a Data Artist to create equally appealing images with ease at the push of a button without sacrificing the insights.

ArtAnalytics

The Teradata Art of Analytics Exhibition has been going around the world after its initial start in Amsterdam in April 2015 and recently in Sydney and Melbourne during the Teradata Summit. Thank you  to all delegates for attending the Teradata Summit and hope you enjoyed it!

Sundara Raman is a Senior Communications Industry Consultant at Teradata. He has 30 years of experience in the telecommunications industry that spans fixed line, mobile, broadband and Pay TV sectors. He specialises in Business Value Consulting, business intelligence, Big Data and Customer Experience Management solutions for communication service providers. Connect with Sundara on Linkedin.

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Sundara Raman

Senior Communications Industry Consultant at Teradata
Sundara Raman is a Senior Communications Industry Consultant at Teradata. He has 30 years of experience in the telecommunications industry that spans fixed line, mobile, broadband and Pay TV sectors. At Teradata, Sundara specialises in Business Value Consulting, business intelligence, Big Data and Customer Experience Management solutions for communication service providers. He frequently writes on a wide range of topics as whitepapers and in the Teradata blog. Prior to joining Teradata, he has worked for Etisalat, Telecom New Zealand, Optus Vision, Cable & Wireless Optus, Logica Consulting, 724 Solutions, Motorola Networks and Motorola Connected Home. Sundara has been responsible for product management, solution marketing, pre-sales for new generation networks and services as well as IT data management strategy, business intelligence, analytics and architecture development. Sundara has lived and worked in Asia, Australia, New Zealand and Middle East. Sundara has MBA degree from Massey University, New Zealand
Category: Sundara Raman Tags: , , ,
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About Sundara Raman

Sundara Raman is a Senior Communications Industry Consultant at Teradata. He has 30 years of experience in the telecommunications industry that spans fixed line, mobile, broadband and Pay TV sectors. At Teradata, Sundara specialises in Business Value Consulting, business intelligence, Big Data and Customer Experience Management solutions for communication service providers. He frequently writes on a wide range of topics as whitepapers and in the Teradata blog. Prior to joining Teradata, he has worked for Etisalat, Telecom New Zealand, Optus Vision, Cable & Wireless Optus, Logica Consulting, 724 Solutions, Motorola Networks and Motorola Connected Home. Sundara has been responsible for product management, solution marketing, pre-sales for new generation networks and services as well as IT data management strategy, business intelligence, analytics and architecture development. Sundara has lived and worked in Asia, Australia, New Zealand and Middle East. Sundara has MBA degree from Massey University, New Zealand

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