Category Archives: Bhavani Raskutti

Much hADOop About No Analytics

Wednesday November 2nd, 2016

In the last few years, countless reports have been published around the many “big data” opportunities. Reports that dangle the carrot of huge economic benefits that can potentially be reaped by organisations from the explosion of data in the internet. Further, technology leaders such as Google, Facebook and eBay have shown how internal data assets… Read More »

Why segment customers in a Big Data world?

Monday September 19th, 2016

Gary Comer, founder of mail order clothing retailer Lands’ End, once said “Think one customer at a time and take care of each one the best way you can”. The only way to implement this in the early 1960s, in the days of limited data and computing power, was to segment consumers into subsets with… Read More »

What You Need To Do To Get Big Data To Work For You

Wednesday July 13th, 2016

You probably don’t need to know that yet another report has been published about the benefits of big data. Tech giants like Google, Facebook and eBay are in on it, using a mix of bespoke, freeware and licensed technologies to monetize internal data assets by combining it with freely available big data. Even Dilbert has… Read More »

What is in a Name? A Data Scientist by any other name …

Monday June 20th, 2016

The term “data science” was first used by the statistician William H. Cleveland in his 2001 paper entitled, “Data Science: An Action Plan for Expanding the Technical Areas of the field of Statistics”. Cleveland emphasized that the “[results in] data science should be judged by the extent to which they enable the analyst to learn… Read More »

Much hADOop About No Analytics

Tuesday March 29th, 2016

In the last few years, countless reports have been published around the many “big data” opportunities. Reports that dangle the carrot of huge economic benefits that can potentially be reaped by organisations from the explosion of data in the internet. Further, technology leaders such as Google, Facebook and eBay have shown how internal data assets… Read More »

We’ve All Seen Polls For Star Wars And Taylor Swift, But What Can They Add In A Big Data World?

Wednesday December 16th, 2015

Earlier this year, when pollsters predicted a hung parliament (no clear party taking the majority) in the British national elections, pretty much everyone, politicians and public alike, thought the result was all but certain. Well, the big news story on the day the results were revealed was not about who won, but about how the… Read More »

Run Before You Walk – Only Pathway to Embrace Analytics

Tuesday August 25th, 2015

A large Australian Government department was recently looking to set up their internal analytics capabilities. I was invited to present at their kick-off meeting where their IT team proposed the approach of first bedding down a reporting infrastructure and then afterwards move into complex data analysis – the phrase used was “we need to walk… Read More »

The Return on Analytics: What is the Show-Stopper?

Tuesday June 23rd, 2015

A recent Wikibon report found that enterprises are struggling to derive maximum value from Big Data. While they expect a return of around $3.50 on the dollar, their return to-date is just $0.55. So what stops the business from deriving value from analytics? Based on my 25 years of experience in the Australian analytics industry,… Read More »

The Role of Domain Experts in Data Science

Monday March 23rd, 2015

During my 30 years of analytics career, prospective employers and clients have often asked me: ‘How can you help us with data-driven insights when you have not worked in this industry before? ‘. Clearly, the description of data scientist as the mythical unicorn who has computer science skills, statistical knowledge and domain expertise (Figure 1)… Read More »