Category Archives: Data Driven Marketing

“Internet of Things”: The off road drive to connectivity in India

Wednesday November 30th, 2016

The Internet of Things (IoT) is now gaining traction, reshaping the way we engage with our world in our day to day lives. A recent report that came out from Gartner states that the number of connected units, relating to the IoT, will reach 26 billion by 2020-a 30-fold increase since 2009. Will India accept… Read More »

Indian Railways next big station – Big Data Junction!

Thursday May 12th, 2016

How’s this for thought? In the NDA’s maiden Railways budget presented in 2015, the word ‘technology’ was mentioned only once. There were another 13-14 references to Braille facilitated coaches etc but nothing more. In the light of this, the 2016 budget wasn’t predicted to be any different. Suresh Prabhu’s 2nd budget however more than made… Read More »

Put your fashionable foot forward as Big Data meets Beauty

Wednesday April 27th, 2016

The retail sector in India is emerging as one of the largest sectors in the economy and is currently valued at US$ 600 billion. Of this about 90% is unorganized retail and only 10% is organised however the balance seems to be increasingly tilting towards the organised space. In fact a recent study by Google stated that… Read More »

Retailing in the New World

Tuesday April 12th, 2016

Today, enterprises that manufacture products aimed directly at the consumer are experiencing change in the route that is taken for these products to reach their target market largely – because of technology. That technology is Big Data backed by analytics. Developed markets are as usual, ahead in adopting this technology due to the better infrastructure… Read More »

The Big Retail Analytics Conundrum

Wednesday October 21st, 2015

Knowing your customer is a motto as relevant today as it was in the days of the neighborhood retailer. With unlimited shopping options, securing customer insights to build enduring one-to-one relationships is more critical now than ever before. India’s retail market has emerged as one of the most dynamic industries in the country and is… Read More »

Big Data: Improving customer experience through personalization

Wednesday October 21st, 2015

Retail is a market which has been growing exponentially in the past few months. Reports suggest that the world retail market will grow by 5.5% to reach US $23.8 trillion in 2018. As the number of retailers increase and social media starts picking up considerable vogue in the marketplace, the need for involvement of analyticsin… Read More »