Category Archives: ec Corley

Don't Abuse Insight!

Tuesday April 28th, 2009

  The role of web data is obviously expanding.  In the minds of this panel of experts, the convergence of on-line and off-line data is absolutely requisite for effectively understanding and marketing to the consumer of today.  Web data can help marketers understand customers’ intent, aspirations and actual behaviour.  While traditionalists were originally threatened by… Read More »