Category Archives: Katarina Hansson

She Stopped Lovin’ You Today…Or How A Complex Mobile Payment Process Can Ruin A Relationship

Tuesday September 29th, 2015

Here’s a retail passion killer if ever I heard one: ‘On average, it takes 150 taps to buy something on your mobile phone.’ 1 Not only that, but: ‘50% of potential customers abandon the mobile checkout process because they find it’s too difficult’1, and: ‘On Black Friday, mobile accounted for 60% of online traffic but… Read More »