Category Archives: Monica Woolmer

Customer Analytics – Then and Now

Tuesday February 28th, 2017

I am sure you have heard it said before that fashion and trends repeat every twenty years. As it happens, in 1997 I joined the Marketing Workbench team at Harrah’s Entertainment. Marketing Workbench was designed to be marketing’s analytic environment to drive customer segmentation through predictive analysis. It was this career move that started my… Read More »

Unique Paths to Understanding Customer Journeys

Tuesday December 13th, 2016

When it comes time to write my quarterly blog, I reflect back upon the focus of my work and interactions with our customers. Usually this leads to a new lens for which to discuss the potential for data and analytics to help organisations achieve business outcomes. What is interesting to me is to realise that… Read More »

Understanding Your Customer’s Journey

Tuesday September 27th, 2016

Many of my recent discussions on the role of analytics in achieving business outcomes have been focussed on the customer and how companies can use analytics to better understand the unique set of interactions and transactions that make up the customer journey. Designer Shoe Warehouse (DSW), a leading shoe retailer in the US connects with… Read More »

Going Big with Small Data

Monday July 4th, 2016

I have to admit that when “Big Data” starting getting a lot of traction, I was not a fan of the phrase as I often work with organisations who do not think of themselves in terms of having a lot of data. We can talk all we want about the multiple dimensions of big data,… Read More »

What does it mean to be data-driven?

Tuesday April 5th, 2016

As we all know, organisations are inundated with data, however more data does not necessarily lead to more insights, rather it provides more opportunities to gain more insight and better insight. Data-driven organisations put data at the centre and use insights derived from data to drive their strategy and decision making. They treat data as… Read More »

Consumer Demand – The Heart and Soul of Retail

Sunday August 23rd, 2015

Over the last few months as I have transitioned into primarily supporting retail customers, I have been updating my knowledge of current trends in customer analytics, personalisation and data-driven marketing. Not surprisingly, this then led me to the topics of omni-channel and the connected consumer (which will no doubt give me plenty of ideas for… Read More »

Why Digital Government Needs a Focus on Data & Analytics

Wednesday February 18th, 2015

There is definitely a move in Australia to a focus on Digital Government at both the State and Federal levels. At the Federal level the government has recently announced formation of the Digital Transformation Office (DTO). In the announcement, the Prime Minister and Minster for Communications stated, “The DTO will comprise of a small team… Read More »