Category Archives: Ross Farrelly

The Alpha and Omega of Analytics

Tuesday March 15th, 2016

At the forthcoming Chief Analytics Officer Forum in Sydney on 5-6 April I will be speaking on “The Alpha and Omega of Analytics”. Without wanting to steal my own thunder, I will discuss in this blog how this presentation evolved out of observations of analytics projects I have worked on in companies across Australia, New Zealand… Read More »

The Analytics Innovations at DHL Express

Thursday August 20th, 2015

At the the Teradata Summit that was on in Sydney and Melbourne this week, Nikolaus Walkowsky, Global Head of Business Intelligence at DHL Express outlined some of the recent analytics innovations they have implemented. He started with an anecdote to demonstrate the central place which information holds at DHL. Way back in the 1960s, founders Hillblom, Dalsey and… Read More »

Lateral Thinking in Data Science

Monday May 25th, 2015

Can market basket analysis be used to improve the performance of a website? How about path analysis on text extracted from CRM notes to identify cross sell opportunities? Many data science techniques are developed to address a specific problem within a certain industry. But often there is great benefit in re-purposing these analyses to solve… Read More »

Aster AppCenter – Sharable, Repeatable Big Data Analytics

Thursday March 26th, 2015

I recently spent a week at the headquarters of Teradata Aster in Silicon Valley working on the recently announced Aster AppCenter. The basic idea of the AppCenter is to democratise access to so called big data analyses. The AppCenter allows a user to pre-package SQL, SQL-Map Reduce and SQL-Graph code into a one-click App which can then… Read More »

How Analytics is Leveling the Playing Field for the Consumer

Wednesday December 3rd, 2014

At a recent business breakfast I was discussing future trends in data analysis with a senior member of the analytics team in a major financial services institution.  The conversation turned to how companies can make their data “work harder”. My interlocutor mentioned that his wife spent (what appeared to him to be) an inordinate amount… Read More »

The Art of Data Science

Wednesday August 6th, 2014

I recently had the pleasure of reading “Surely You’re Joking Mr Feynman” aloud to my two children. It’s a very funny book about Richard Feynman, the legendary nobel prize winning physicist who, as well as being a brilliant scientist was also an amateur safe cracker, bongo drummer and artist. Feynman had a famous problem solving… Read More »

Is this the Age of the Cyborg? Quantified Self Meets the Internet of Things

Thursday March 20th, 2014

Companies ceaselessly strive to get a better understand of their prospects and customers. They want to improve segmentation, targeted advertising and ROI on marketing spend. They continue to strive for the ever elusive “360 degree view” of customer. But life is not getting any easier in this respect because the granularity of that view is… Read More »

Text Analytics – The New Frontier?

Sunday September 29th, 2013

The main promise of so called “Big Data” is new analyses on new data sources – especially “semi structured” sources – and text data is one source which is frequently mentioned in this context. The holy grail of text analytics is to extract meaning from text. Businesses want to answer questions such as: “What are… Read More »