Category Archives: Ruth Gordon

Getting personal – how retailers must use data to make campaigns work

Thursday December 8th, 2016

E-commerce hands retailers bags of important data about customers, but there is always the nagging question about whether they are making the best use of it. We are not just talking about segmenting customers according to their age, gender and clothing size for marketing purposes, which is now pretty commonplace. No, retailers can really boost… Read More »