Category Archives: Sean Farrell

How to know your target (audience) better than they know themselves

Monday August 1st, 2016

An incredible amount of information about a person hides within the language they use, and surprisingly the way in which language is constructed can be significantly more insightful than the words themselves. Through over 20 years of research in social psychology, Jamie Pennebaker (University of Texas Professor and co-founder of new Teradata partner Receptiviti) discovered… Read More »

Saving Lives (and Sparing Wallets) with Big Data

Tuesday April 26th, 2016

I’ve been working a fair bit in the Healthcare space lately, which got me thinking about how Big Data and Advanced Analytics can be used to improve health outcomes and reduce spending. Before I moved into Data Science, a friend and former colleague of mine had already made the jump into bioinformatics working on cancer… Read More »

What Social Media Analytics Can Reveal For Your Business

Tuesday December 1st, 2015

It’s hard to remember a time before social media, when keeping in touch with friends required a phone call, email or – for the traditionalists – an actual letter. When random thoughts were distributed to strangers through letters-to-the-editor or bathroom graffiti. A time when understanding what a large fraction of the population thought about a… Read More »

Why Science’s Loss is a Gain for Data Science

Sunday September 20th, 2015

A few years ago the role of Data Scientist was described as the sexiest job of the 21st Century. In the big data jungle Data Scientists are the apex predators, and yet they are relatively few in number. They have been described as being as rare as unicorns, with estimates that by 2018 the US… Read More »