Martin Willcox to Discuss the Real Challenges and Benefits of Big Data

Posted on: July 18th, 2014 by SandraErtel No Comments

The buzzword “Big Data” is no longer limited to the IT sector. Big Data is a business topic and especially in Marketing, decision makers are working on a data driven strategy to be ahead of the competition. However, in many cases there is more talking about than working with Big Data. Martin Willcox, Director, International Big Data CoE at Teradata, thinks that it is time to stop discussing about what Big Data means and start facing the real challenges and benefits it entails. In a mini-series on the Teradata International blog, Martin will share his vision of Big Data and give us an idea of Teradata’s strategy. Stay tuned for his posts…

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