Tag Archives: big data

Customer Analytics – Then and Now

Tuesday February 28th, 2017

I am sure you have heard it said before that fashion and trends repeat every twenty years. As it happens, in 1997 I joined the Marketing Workbench team at Harrah’s Entertainment. Marketing Workbench was designed to be marketing’s analytic environment to drive customer segmentation through predictive analysis. It was this career move that started my… Read More »

Turbo Charge Enterprise Analytics with Big Data

Wednesday February 22nd, 2017

We have been showing off the amazing art works drawn from numerous big data insight engagements we’ve had with Teradata, Aster and Hadoop clients. Most of these were new insights to answer business questions never before considered. While these engagements have demonstrated the power of insights from the new analytics enabled by big data, it continues… Read More »

The IoT: Redefining industry, again.

Wednesday February 8th, 2017

The Internet of Things (IoT) is much more than fitness tracking, AI toothbrushes and targeted discounts when you walk by a coffee shop. Put simply: the opportunities arising from ubiquitous connectivity and access to data will bring about the end of many of today’s industries as we know them. For some, this new IoT-enabled world… Read More »

Unique Paths to Understanding Customer Journeys

Tuesday December 13th, 2016

When it comes time to write my quarterly blog, I reflect back upon the focus of my work and interactions with our customers. Usually this leads to a new lens for which to discuss the potential for data and analytics to help organisations achieve business outcomes. What is interesting to me is to realise that… Read More »

Leveraging all Data in a Government/Client Engagement

Tuesday November 15th, 2016

With the push to make Government services more digital, I often walk past a Medicare shopfront to gaze in. Not to spy on anyone in particular but rather to understand the types of people in there waiting to engage at a personal level with the government. I’ve often seen men in suits mixing in with… Read More »

What Buffy the Vampire Slayer tells us about a Trump presidency and Brexit

Wednesday November 9th, 2016

Big data is not a substitute for research (plus how Brexit and Trump’s victory were predicted by Buffy the Vampire Slayer) In a world where the amount of data still grows exponentially and its analysis becomes ever more sophisticated, 2016 has seen two shocking elections results that pretty much no one including the winning party… Read More »

Much hADOop About No Analytics

Wednesday November 2nd, 2016

In the last few years, countless reports have been published around the many “big data” opportunities. Reports that dangle the carrot of huge economic benefits that can potentially be reaped by organisations from the explosion of data in the internet. Further, technology leaders such as Google, Facebook and eBay have shown how internal data assets… Read More »

IoT will accelerate industry convergence and structural disruption

Tuesday October 25th, 2016

Convergence of T, IT, IT&T to IoT When I first started working in the Telecom industry over 30 years ago, the telecommunication (T) and information technologies (IT), functions, systems were completely distinct and different with their own individual disciplines. Over a period of time they changed progressively to become IT&T. Today, the telecom industry is… Read More »