Tag Archives: connected data

Unique Paths to Understanding Customer Journeys

Tuesday December 13th, 2016

When it comes time to write my quarterly blog, I reflect back upon the focus of my work and interactions with our customers. Usually this leads to a new lens for which to discuss the potential for data and analytics to help organisations achieve business outcomes. What is interesting to me is to realise that… Read More »

Understanding Your Customer’s Journey

Tuesday September 27th, 2016

Many of my recent discussions on the role of analytics in achieving business outcomes have been focussed on the customer and how companies can use analytics to better understand the unique set of interactions and transactions that make up the customer journey. Designer Shoe Warehouse (DSW), a leading shoe retailer in the US connects with… Read More »