Tag Archives: data platform

Customer Analytics – Then and Now

Tuesday February 28th, 2017

I am sure you have heard it said before that fashion and trends repeat every twenty years. As it happens, in 1997 I joined the Marketing Workbench team at Harrah’s Entertainment. Marketing Workbench was designed to be marketing’s analytic environment to drive customer segmentation through predictive analysis. It was this career move that started my… Read More »

Just what’s in my data warehouse – and what should I do with it?

Monday May 23rd, 2016

The analytics ecosystem today is evolving into a data fabric, where data is located in different places and processed in place with tools and technologies ideally suited to the specific type of analytics being performed – with all of this being transparent to the end users. But that is a recent development, for many years… Read More »