I have lived in Australia for over 10 years and this year was the first time since I moved that I had the chance to go back to the USA for Thanksgiving. Even if you are not American, you probably know that the Thursday Thanksgiving holiday is about family, food and the focus of the… Read More »
In the world of big data and the quest to achieve a Single Customer View (SCV), the quality of data available to digital marketers is a concern. As the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for the analytics and personalisation efforts with which digital marketers are struggling to get to grips.
Capturing the innumerable actions made online every minute of every day is a big challenge. Buyer expectations are on the rise and the modern consumer expects to have interactions from brands that are personal to them. Bombarding consumers with impersonal content just doesn’t work anymore. Put simply, consumers find this approach disengaging. A result of this is the growing requirement for ‘real-time marketing’, which gives marketers the power to shape one-to-one personalised messages during live website visits or call centre interactions.
As data-driven marketing becomes an ever more critical discipline to a well conceived marketing plan, the Digital Marketing Insights Report 2014 from Teradata and Celebrus Technologies examines the different trends within customer data collection and storage; analytics; and personalisation. The report investigates what the future of digital marketing holds for an industry attempting to meet the demands of the ‘always on – always connected’ digital consumer.
With a week to go before Connect launches, we’re all getting rather excited here at Teradata! On 3-4 June marketing professionals and industry experts from across the globe will meet at Stamford Bridge, home of the great Chelsea FC. Focusing on the true and combined power of integrated marketing cloud and digital marketing, Teradata Connect 2014 brings… Read More »
Big Data allows companies to market to specific customers more so than previous attempts at targeted marketing. Marketers get excited about the readiness with which variety of data sources are available at their disposal (viz. customer call detail records, payment / prepaid top-up behaviour, online searches, social network activity, billing, etc). While Big Data Analytics… Read More »
I had the opportunity last week to present to a group of digital marketers at the Webtrends Engage 2010 conference in Sydney. I was impressed by the passion the audience had about their online domain. Listening to the challenges of driving customers to their web sites along with content management was a new world for me and what… Read More »