Tag Archives: integrated data

To Integrate or Not to Integrate – That is the Question.

Wednesday September 17th, 2014

The Australian Government’s financial year ends on 30 June and normally the month of July is a bit quiet in terms of Public Sector client presentations and engagements.   I had the opportunity this year to step outside of the Public Sector and lead an international team conducting an intensive analytic architecture review for a key… Read More »

Enterprise Social Media Adoption Trend

Friday September 23rd, 2011

Daniel Tehan’s blog post “Turning Social Media Data into Information” provides useful insights and tips on how to get started with social media data management. It seems Australian enterprises lag behind other countries on the use of social media, according to a recent research by KPMG, with social media adoption rate of 41.6%. Interestingly, some… Read More »

The impact of freebies on organisation’s bottom-line

Wednesday September 7th, 2011

Recently, I was reading with interest a blog post by Uzi Shmilovici titled, “The Complete Guide To Freemium Business Models”. It seems the notion of free goods and services generally appeals to the human psyche because it helps to spontaneously take away the mental barriers of potential and perceived risks associated with acquisition of a… Read More »

Fortune at the Bottom of the Pyramid: Data warehousing perspective

Tuesday August 2nd, 2011

Although significant economic and social transformation has offered vast new growth opportunities for multinational corporations (MNC), much of their market opportunities have been focused on the needs of the wealthy few and they seem to have missed the opportunity by consistently ignoring the 4 billion people in the world who live on less than $2… Read More »

Value of Unified LDM as online-offline integration gears up for mCommerce

Tuesday May 31st, 2011

The Best Practices session during the recent Teradata Universe Conference in Sydney  was a great success with active participation during panel discussions on overcoming data management challenges in integrating the online-offline channels. Thanks to all the attendees and the panelists, James Perkins (ShopDirect), Hank Pham (PayPal) and Melanie Clark (Perceptics) for making the session valuable. Daniel… Read More »

Clicks tell the story

Wednesday April 28th, 2010

I had the opportunity last week to present to a group of digital marketers at the Webtrends Engage 2010 conference  in Sydney. I was impressed by the passion the audience had about their online domain. Listening to the challenges of driving customers to their web sites along with content management was a new world for me and what… Read More »

Active Data Warehousing for SAP BW – what does it mean?

Monday August 3rd, 2009

Have you heard end-users ask the perennial questions – Why should I use SAP BW reports with last-night’s data when I can get real-time information from SAP? Why should I use SAP BW when the information in it is too summarised? These are legitimate questions! It becomes difficult to justify the large costs of data… Read More »