Tag Archives: profitability

The impact of freebies on organisation’s bottom-line

Wednesday September 7th, 2011

Recently, I was reading with interest a blog post by Uzi Shmilovici titled, “The Complete Guide To Freemium Business Models”. It seems the notion of free goods and services generally appeals to the human psyche because it helps to spontaneously take away the mental barriers of potential and perceived risks associated with acquisition of a… Read More »