Tag Archives: text analytics

Unique Paths to Understanding Customer Journeys

Tuesday December 13th, 2016

When it comes time to write my quarterly blog, I reflect back upon the focus of my work and interactions with our customers. Usually this leads to a new lens for which to discuss the potential for data and analytics to help organisations achieve business outcomes. What is interesting to me is to realise that… Read More »

How to know your target (audience) better than they know themselves

Monday August 1st, 2016

An incredible amount of information about a person hides within the language they use, and surprisingly the way in which language is constructed can be significantly more insightful than the words themselves. Through over 20 years of research in social psychology, Jamie Pennebaker (University of Texas Professor and co-founder of new Teradata partner Receptiviti) discovered… Read More »

Text Analytics – The New Frontier?

Sunday September 29th, 2013

The main promise of so called “Big Data” is new analyses on new data sources – especially “semi structured” sources – and text data is one source which is frequently mentioned in this context. The holy grail of text analytics is to extract meaning from text. Businesses want to answer questions such as: “What are… Read More »