Guest Blog: Bringing the EDH to the UDA – Cloudera and Teradata

By | October 9, 2014

It’s a pleasure to accept Scott’s invitation to post here, in conjunction with the joint announcement by Teradata and Cloudera of our deep new business and technical relationship. Our companies have been driving the state of the art in data management separately — Teradata for three and a half decades, Cloudera for six and a half years — and the chance to work together, to service the exploding market for enterprise-grade big data solutions, makes this partnership a no-brainer.


There’s no question that the Apache Hadoop ecosystem is a major advance in data management. Prior to the invention by Google of GFS and MapReduce, there was simply no way to ingest, store, manage, process and analyze petabyte-scale datasets on enterprise-scale budgets. Over the eight years or so since its creation, the open source platform has evolved to handle interactive workloads and to offer powerful new ways of working with data.

But, the state of the art in the data warehouse has also been on a relentless march forward. Teradata introduced the Unified Data Architecture, or UDA, as a way of combining complementary data management platforms into a coherent enterprise-ready data fabric. Its products have continued to evolve, taking advantage of advances in silicon, shifting economics in compute and storage and the flood of new data types and workloads that big data is driving.

The explosion of data — orders of magnitude more data available today than just a few years ago, with connectivity and instrumentation of the planet skyrocketing — mean tremendous new opportunities for innovative companies like Teradata and Cloudera to help customers extract new value from information that simply wasn’t available until the last half-decade.

A thousand times more data means you need more, not less, innovation and integration. It means you need more, not less, from the vendors you trust, to capture, store, manage, process and analyze the rising tide.

That tide is new, but has already excited huge interest in solutions by customers. In the years to come, it will rise further. We’re seeing enormously more data generated by new sensors in the environment, newly connected to networks. We’re seeing new interest in bringing old, archived data repositories online, to look at decades-long patterns in finance, health care, energy and more.

We’re seeing that play out in the field. Teradata’s biggest customers are the same companies who are adopting Cloudera’s platform at enterprise scale — and both our companies are seeing use of our products climb. Our customers are deploying Cloudera’s enterprise data hub as a key new capability in their data center, closely integrated with the Teradata Unified Data Architecture, centered on the Teradata enterprise data warehouse. Data can move freely between the two, and that’s unlocking data processing capacity and analytic workloads that neither of us was able to take on solo.

The combination of our products really is unique in the market. Teradata’s UDA, centered on the Teradata data warehouse, offers unmatched workload management, enterprise security and data governance capabilities for data warehousing and analytics. Cloudera’s enterprise data hub is the only Apache Hadoop-based platform in the market that’s compliance-ready. Customers who care about security, who need to live up to regulatory and legal obligations for privacy, access control and audit can, for the first time, get a full-spectrum solution.

Of course our separate products will continue to get better in the coming years. We are each the leading vendor in our segments. We have each driven the innovation agenda for years. Enterprise customers benefit especially because of the close integration and the shared roadmap that we’ve mapped out together.

Delivering the best joint platform in the market is critical, but we also need to do it in a way that makes it easy for customers to consume. That’s what drove our new agreement on collaboration in the field.

Teradata is reselling Cloudera’s products, so Teradata’s long-lived customers, who’ve built a decades-long relationship of trust with the vendor, can get our integrated platform from the same people they’ve known for years. Our services, training and support teams have been working together closely to make sure that when help is required, or when problems come up, customers get the right answers right away.

To read more on this subject, check out Scott’s blog post on the Cloudera Website.

Mike Olson, Chief Strategy Officer, Cloudera

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