Tag Archives: business outcomes

The Sentient Enterprise. Why Another Book on Analytics?

October 17, 2017

There are already so many books about big data on the market. That’s why, when management professor Mohan Sawhney and I decided to write The Sentient Enterprise, it wasn’t to fill more shelf space – it was to fill a void: We wrote our book for the same reason you’d create a road map for a… Read More »