Personalized + Relevant = Effective

Posted on: November 24th, 2014 by Carly Schramm No Comments

 

Engaging customers with the right offers at the right time is important any time of the year, but it’s especially critical during the busy—and super competitive—holiday shopping season. Customers don’t want mass-market emails for products they aren’t interested in; they want tailored offers sent to them when they need them or even before they know         Read More…

Billions at Stake

Posted on: November 17th, 2014 by Brett Martin No Comments

 

You get a sick feeling in the pit of your stomach whenever you realize you sold something for less than it was worth, whether it’s real estate, a used car or items at a garage sale. Businesses also sometimes leave money—as much as $766 billion—on the table by not using data and analytics to their         Read More…

Just What the Doctor Ordered

Posted on: November 10th, 2014 by Carly Schramm No Comments

 

Today, healthcare providers misdiagnose an estimated one in 20 patients. What’s more, individuals who do not take their prescriptions correctly or don’t take them at all spend a whopping $300 billion each year on emergency room visits, hospital care and extra doctor visits. The good news is that with the right data and analytics, retail         Read More…

Been There, Done That

Posted on: November 3rd, 2014 by Brett Martin No Comments

 

Today, there are overwhelming amounts and varieties of data. And to help manage it, you’ll find a plethora of analytics technologies to choose from. You probably already work with one or more IT service providers that are doing a pretty good job for you—now. But do they have the necessary experience and expertise to deliver         Read More…

A New, Unique Approach to Hadoop

Posted on: October 27th, 2014 by Carly Schramm No Comments

 

Many companies are looking for a cost-effective way to collect, retain and query large volumes of rapidly growing data. The tricky part is choosing a solution that meets all of the organization’s present and future data and analytics needs—and provides the most business value. The Teradata® Portfolio for Hadoop is an improvement over many typical         Read More…

Shape, Lead and Own the Customer Experience

Posted on: October 20th, 2014 by Brett Martin No Comments

 

Customers are at the heart of a business, so it’s imperative for decision makers to gain a complete understanding of how people think and feel about their products and services. The C-suite executive best equipped to monitor and influence this customer experience is the chief customer officer (CCO). A successful CCO is able to align         Read More…

A Complete, Affordable Solution

Posted on: October 13th, 2014 by Carly Schramm No Comments

 

Companies can now analyze enormous amounts of data on a platform that is both powerful and cost-effective. The Teradata® Integrated Big Data Platform 1700 allows organizations to capture, archive and refine all types of big, diverse data—including current, archival and raw data—at a low cost per terabyte. Many companies across a wide range of industries         Read More…

Seeing Through the Cloud

Posted on: October 6th, 2014 by Brett Martin No Comments

 

With so much hype about cloud solutions, organizations are naturally looking at available technologies and offerings to determine what they have to offer. To pick a platform that provides tangible value, Shawn Rogers says companies must consider five critical areas—analytic performance, workload flexibility, advanced technologies, expert support and enterprise ecosystem. “Given the wide variety of technology         Read More…

Engaging the Millennial

Posted on: September 29th, 2014 by Carly Schramm No Comments

 

Today’s connected customers demand engaging, personalized messages from their favorite brands. This is especially true for fickle 15- to 26-year-olds that expect businesses to be very responsive to them. American Eagle Outfitters, the hip clothing retailer with more than 1,000 stores worldwide, is tackling this challenge head on with customized offers that lead to specific         Read More…

Look Forward

Posted on: September 22nd, 2014 by Brett Martin No Comments

 

Most organizations are familiar with traditional BI approaches that offer a historic perspective on what has happened in the business. However,  another method—discovery—looks forward to what is going to happen. The iterative discovery process finds insights, then builds and operationalizes new analytics models that deliver benefits back to the business. For this approach to achieve maximum success a “built-to-change” mentality         Read More…