Number One Fan

Posted on: April 21st, 2014 by Jennifer Niemela No Comments

 

For the 4 million patrons of International Speedway Corporation (ISC), the fan experience is second to none. Thanks to an integrated marketing solution, ISC gains insights on each of its customers from both online and traditional offline data. It then uses those insights to create marketing messages that are highly personalized and tailored to each         Read More…

Raise the BAR

Posted on: April 14th, 2014 by dplacke No Comments

 

Businesses can’t stop operations when their systems fail or their data gets corrupted. That’s why Teradata has released a complete end-to-end backup, archive and restore (BAR) solution to better protect a company’s most valuable asset—its data. Teradata® Data Stream Architecture is optimized for the communication and transfer of data between the Teradata Database and third-party         Read More…

Set the Record Straight

Posted on: April 7th, 2014 by Jennifer Niemela No Comments

 

A lot of buzz has been swirling around Apache™ Hadoop® lately, but confusion still reigns regarding what the file system is, what it can do and how to integrate its data into existing data architectures. As Dan Woods, CTO and founder of CITO Research discusses in a recent Teradata Magazine article, Hadoop is a repository         Read More…

Discover the Connections

Posted on: March 31st, 2014 by Brett Martin No Comments

 

You may not be familiar with graph discovery and the unique value it offers, but you soon will be. It has the ability to dive into complex networks, such as social media websites, to not only find a person’s connections, but also determine who the biggest influencers are. This information, which until recently was not         Read More…

Lend a Helping Hand

Posted on: March 24th, 2014 by Jennifer Niemela No Comments

 

For the American Red Cross, understanding the donor’s experience is paramount. Contributors, after all, are the lifeblood of the nonprofit, which responds to 70,000 disasters per year. Data is critical to helping the organization fulfill its brand promise through its “One Red Cross” vision. Previously, data was fragmented; if someone gave money, the Red Cross         Read More…

New Analytics Platform Breaks the Mold

Posted on: March 17th, 2014 by Brett Martin No Comments

 

Organizations need a new way to analyze and benefit from the massive amounts of data that are now flooding in from a growing number of sources. Traditionally, companies turned to a massively parallel deployment, but the specialized programming skills that are required along with other drawbacks make the solution less than perfect. A better solution         Read More…

Choose Wisely

Posted on: March 10th, 2014 by Jennifer Niemela No Comments

 

Selecting between two of the most powerful platforms for analytical processing, Netezza® from IBM and the Teradata® Data Warehouse Appliance 27xx series, can be difficult—especially if you just look at technical specifications.  In a new Teradata Magazine article, Neil Raden of Hired Brains discusses the difference between the two and offers a list of criteria         Read More…

Filling a Void in the Marketplace

Posted on: March 3rd, 2014 by Brett Martin No Comments

 

Sure, there are a lot of appliances on the market that provide a range of benefits. But two new releases, the Teradata® Integrated Big Data Platform 1700 and the Teradata Data Warehouse Appliance 2750, are unique. Not only do they set new price points for the industry, they deliver improved analytic capabilities to handle specific         Read More…

How Many Zeros Did You Say?

Posted on: February 25th, 2014 by Jennifer Niemela No Comments

 

When I dug into the topic of the Internet of Things for our Q1-14 feature story, I quickly uncovered some forehead-smacking numbers like this one: by 2022 the Internet of Things is projected to connect 50 billion “things” to the Internet. If that number sounds gigantic then consider the impact expected for business: Cisco predicts         Read More…

Best Sources for Expert Tech Advice

Posted on: February 17th, 2014 by Brett Martin No Comments

 

Even the most accomplished technical professionals occasionally need some advice. That’s why in every quarterly issue of Teradata Magazine, Teradata 14 Certified Master and technical consultant Carrie Ballinger answers questions that readers ask her about their everyday problems and challenges. Her Tech Support column offers a wide variety of learning shortcuts, best practices and updated         Read More…