Engaging the Millennial

Posted on: September 29th, 2014 by Carly Schramm No Comments

 

Today’s connected customers demand engaging, personalized messages from their favorite brands. This is especially true for fickle 15- to 26-year-olds that expect businesses to be very responsive to them. American Eagle Outfitters, the hip clothing retailer with more than 1,000 stores worldwide, is tackling this challenge head on with customized offers that lead to specific         Read More…

Look Forward

Posted on: September 22nd, 2014 by Brett Martin No Comments

 

Most organizations are familiar with traditional BI approaches that offer a historic perspective on what has happened in the business. However,  another method—discovery—looks forward to what is going to happen. The iterative discovery process finds insights, then builds and operationalizes new analytics models that deliver benefits back to the business. For this approach to achieve maximum success a “built-to-change” mentality         Read More…

Exceed Your Customers’ Expectations

Posted on: September 15th, 2014 by Carly Schramm No Comments

 

Today’s empowered customers have high expectations when it comes to their favorite brands. They want relevant offers, real-time communication and a seamless, personalized experience regardless of the channel or device they’re using—every single time. By gathering cross-channel customer data and rapidly analyzing it, businesses can gain a comprehensive view of each individual. “The best way to         Read More…

Fast Returns

Posted on: September 8th, 2014 by Brett Martin No Comments

 

When technology giant Dell implemented a unified data environment to better utilize data and evolve its data-driven marketing efforts, the gains were almost immediate. In just a few short months, the first use case earned millions in ROI putting the company on pace to meet its goal to return savings and revenue of $50 million         Read More…

Don’t Believe the Hype

Posted on: September 2nd, 2014 by Carly Schramm No Comments

 

With all the buzz swirling around about Apache™ Hadoop® and the benefits it can deliver, it’s no wonder there are misconceptions about what it can and can’t do for your business. Or what it actually costs. One of the most persistent misunderstandings about Hadoop is that it’s a replacement for the data warehouse. It’s not.         Read More…

Power Shift

Posted on: August 25th, 2014 by Jennifer Niemela No Comments

 

The truth is out in the open: Armed with more information than ever, the customer is now in charge. Thanks to social media, easy Internet access and myriad mobile devices, anyone can access details about your company and your products—and those of your competitors—any time, from any place. Add to that tighter reins around personal         Read More…

Discover New Business Opportunities

Posted on: August 18th, 2014 by Brett Martin No Comments

 

Reporting and traditional analytic tools are not sufficient for enabling data scientists to uncover data insights that benefit the business. These professionals need capabilities that go beyond BI to discover and explore big, diverse data for new answers to business questions. One solution that was specifically designed for that purpose is the Teradata® Aster Database.         Read More…

In the Know

Posted on: August 11th, 2014 by Carly Schramm No Comments

 

It’s no surprise that when organizations take action to know what they don’t already know, they gain distinct insights and competitive advantage in the marketplace. These forward-thinking businesses are building and driving the data-driven economy that will completely transform the customer experience. Analytics initiatives are becoming increasingly important for day-to-day business operations. In fact, according         Read More…

The Go-To Language for the Internet of Things

Posted on: August 4th, 2014 by Brett Martin No Comments

 

The Internet of Things connects billions of devices and produces all types of data. But unless the growing volumes of data can be easily processed for analysis, the information is basically clutter. JavaScript Object Notation, more commonly known as JSON, has emerged as the go-to language for exchanging machine-generated data. The Teradata® Database can shred         Read More…

Investing in Change

Posted on: July 28th, 2014 by Jennifer Niemela No Comments

 

Bank Internasional Indonesia (BII) Maybank, one of the largest banks in Indonesia, was on a mission to improve customer loyalty, retention and profitability. The organization’s solution, as described in Teradata Magazine, was  to create a single source of data allowing it to become customer-centric and analytics-driven.  In the new environment, employees are able to provide         Read More…