Shape, Lead and Own the Customer Experience

Posted on: October 20th, 2014 by Brett Martin No Comments

 

Customers are at the heart of a business, so it’s imperative for decision makers to gain a complete understanding of how people think and feel about their products and services. The C-suite executive best equipped to monitor and influence this customer experience is the chief customer officer (CCO). A successful CCO is able to align         Read More…

A Complete, Affordable Solution

Posted on: October 13th, 2014 by Carly Schramm No Comments

 

Companies can now analyze enormous amounts of data on a platform that is both powerful and cost-effective. The Teradata® Integrated Big Data Platform 1700 allows organizations to capture, archive and refine all types of big, diverse data—including current, archival and raw data—at a low cost per terabyte. Many companies across a wide range of industries         Read More…

Seeing Through the Cloud

Posted on: October 6th, 2014 by Brett Martin No Comments

 

With so much hype about cloud solutions, organizations are naturally looking at available technologies and offerings to determine what they have to offer. To pick a platform that provides tangible value, Shawn Rogers says companies must consider five critical areas—analytic performance, workload flexibility, advanced technologies, expert support and enterprise ecosystem. “Given the wide variety of technology         Read More…

Engaging the Millennial

Posted on: September 29th, 2014 by Carly Schramm No Comments

 

Today’s connected customers demand engaging, personalized messages from their favorite brands. This is especially true for fickle 15- to 26-year-olds that expect businesses to be very responsive to them. American Eagle Outfitters, the hip clothing retailer with more than 1,000 stores worldwide, is tackling this challenge head on with customized offers that lead to specific         Read More…

Look Forward

Posted on: September 22nd, 2014 by Brett Martin No Comments

 

Most organizations are familiar with traditional BI approaches that offer a historic perspective on what has happened in the business. However,  another method—discovery—looks forward to what is going to happen. The iterative discovery process finds insights, then builds and operationalizes new analytics models that deliver benefits back to the business. For this approach to achieve maximum success a “built-to-change” mentality         Read More…

Exceed Your Customers’ Expectations

Posted on: September 15th, 2014 by Carly Schramm No Comments

 

Today’s empowered customers have high expectations when it comes to their favorite brands. They want relevant offers, real-time communication and a seamless, personalized experience regardless of the channel or device they’re using—every single time. By gathering cross-channel customer data and rapidly analyzing it, businesses can gain a comprehensive view of each individual. “The best way to         Read More…

Fast Returns

Posted on: September 8th, 2014 by Brett Martin No Comments

 

When technology giant Dell implemented a unified data environment to better utilize data and evolve its data-driven marketing efforts, the gains were almost immediate. In just a few short months, the first use case earned millions in ROI putting the company on pace to meet its goal to return savings and revenue of $50 million         Read More…

Don’t Believe the Hype

Posted on: September 2nd, 2014 by Carly Schramm No Comments

 

With all the buzz swirling around about Apache™ Hadoop® and the benefits it can deliver, it’s no wonder there are misconceptions about what it can and can’t do for your business. Or what it actually costs. One of the most persistent misunderstandings about Hadoop is that it’s a replacement for the data warehouse. It’s not.         Read More…

Power Shift

Posted on: August 25th, 2014 by Jennifer Niemela No Comments

 

The truth is out in the open: Armed with more information than ever, the customer is now in charge. Thanks to social media, easy Internet access and myriad mobile devices, anyone can access details about your company and your products—and those of your competitors—any time, from any place. Add to that tighter reins around personal         Read More…

Discover New Business Opportunities

Posted on: August 18th, 2014 by Brett Martin No Comments

 

Reporting and traditional analytic tools are not sufficient for enabling data scientists to uncover data insights that benefit the business. These professionals need capabilities that go beyond BI to discover and explore big, diverse data for new answers to business questions. One solution that was specifically designed for that purpose is the Teradata® Aster Database.         Read More…