Overcome Common Analytics Challenges

Posted on: January 26th, 2015 by Carly Schramm No Comments

 

When businesses integrate all of their data for analysis, they gain greater insights that can lead to improved productivity, reduced costs, an enhanced customer experience, decreased churn and other benefits. Although big data analytics is quickly becoming a top priority for many organizations across all industries, there are still several common challenges: > Meeting expanded         Read More…

Bring Analytics to the Data

Posted on: January 19th, 2015 by Brett Martin No Comments

 

Businesses realize they need advanced analytics to gain the full value from their data. The challenges to turning that data into actionable insights have been the scalability and agility in the big data analytics environment. One compelling way to succeed is to bring the analytics and information closer together with an in-database analytics solution. In-database         Read More…

Your Marketing Resolution for 2015

Posted on: January 12th, 2015 by Carly Schramm No Comments

 

If you want to become an industry leader in 2015, you need to take a data-driven marketing approach. Many marketers already have trouble navigating the vast amount of information available to them, and that problem will only get worse as the volume and types of data continue to grow. Becoming a data-driven organization offers countless         Read More…

The “Other” CSI – Customer Sentiment Index

Posted on: January 5th, 2015 by Brett Martin No Comments

 

The traditional method of measuring the satisfaction of vehicle owners was to use standard surveys. While this method delivered good information, it only captured sentiment at that specific moment and did not necessarily provide an accurate picture of customer loyalty. A better way to gain a true understanding is to use a customer sentiment index         Read More…

Tap into a $5 Trillion Market with Liquid Information

Posted on: December 29th, 2014 by Brett Martin No Comments

 

While big data dominates the headlines, open data is quietly becoming a force in its own right—a force that could reach $5 trillion annually in potential value. Open data, also known as “liquid information,” is data available for anyone to use, reuse and distribute for free. It can be defined as machine-readable and accessible through         Read More…

Data-Driven Success

Posted on: December 22nd, 2014 by Carly Schramm No Comments

 

There’s no question about it—when it comes to putting data-driven innovation to work across the business, Teradata customers do it best. Telefónica U.K., one of the largest telecommunications companies in the U.K., is a good example. The company is on a mission to expand its customers’ mobile capabilities and provide a better experience across all         Read More…

Tap into More Value with a Data Lake

Posted on: December 15th, 2014 by Brett Martin No Comments

 

You can expect your business to have access to even more data in 2015. That poses the question—what are you going to do with it?  Have you considered a data lake? This very large and easily accessible repository can hold massive volumes of structured and unstructured data, which is making it a popular way to organize         Read More…

Innovation at Work

Posted on: December 8th, 2014 by Brett Martin No Comments

 

Businesses that are data-driven can not only spot trends, they can be quick and innovative in how they respond. Here are three great stories, each with an accompanying video: >    Berry Bros. & Rudd opens new markets by creating personalized offers for wine drinkers across the globe. >    Telefónica U.K. integrates geospatial and customer data         Read More…

No More Limitations for R

Posted on: December 1st, 2014 by Brett Martin No Comments

 

Open-source R is the analytics software of choice for data scientists, business analysts and data miners. But it does have drawbacks, which is why the programming language has not been widely adopted across all businesses. R is not designed to be used with big, diverse data since it runs in memory, which limits the amount of         Read More…

Personalized + Relevant = Effective

Posted on: November 24th, 2014 by Carly Schramm No Comments

 

Engaging customers with the right offers at the right time is important any time of the year, but it’s especially critical during the busy—and super competitive—holiday shopping season. Customers don’t want mass-market emails for products they aren’t interested in; they want tailored offers sent to them when they need them or even before they know         Read More…