Dialed Into Analytics

It’s hard to imagine an industry that’s grown as fast and furious as the mobile communications market. For businesses that jumped in early, maintaining market leader status against a new breed of high-tech upstarts posed a special challenge. To maintain its competitive advantage, Mobilink, Pakistan’s first Global System for Mobile Communications provider way back in 1994, relies heavily on analytics.

One prime example is the company’s sales and marketing dashboard program that achieved big results: new customer acquisition expanded by 4% and profitability of those sales improved by 5%. Mobilink has also tackled a top concern for the telecom industry—reducing customer churn. By keeping more loyal customers, the subscriber base has rocketed to 100 million from 5 million.
  

Rich analytics—and the ability to act on them—have allowed Mobilink to completely change its customer strategy, setting the stage for continued growth and success.

Jennifer Niemela
Executive Editor
Teradata Magazine