“Data-driven marketing” isn’t a buzzword. It isn’t a gimmick. And it’s not a passing fad. Data-driven approaches are what enable true individualization — the kind of marketing that builds outside-in customer relationships and meaningful customer experiences. To me, it’s simple: Individualized marketing is the future. In our Teradata 2015 Global Data-Driven Marketing Survey, 90 percent of the         Read More…

 

Have you heard about Amazon’s new Dash Button? Some Amazon Prime subscribers are now being invited to try Dash, a small plastic button that can be placed “right where you need it,” on a washing machine, fridge or wherever. All it takes is just a single tap of the Dash Button and—viola!—users can reorder certain         Read More…

Teradata Partners: Maximum safety and confidence by trusted dialog

Posted on: April 21st, 2015 by Anastasia Romantsova No Comments

 

Today we want to introduce a new partner in the e-mail security. The trustmark “trusted dialog” is an initiative of premium e-mail communications brands WEB.DE, GMX, 1 & 1, freenet and T-Online – with a good market coverage , around 40 million digital mailboxes – who have set goals  for themselves  to protect users against         Read More…

The countdown to Teradata Connect 2015 has begun…

Posted on: April 16th, 2015 by Laura Galyer 1 Comment

 

The industry’s biggest event for insight-driven marketing is here! Teradata are bringing together the elite of the marketing world for a 2 day conference on the 9th and 10th June at Wembley Arena, London’s iconic sporting, concert and events venue. Discover the latest marketing trends, listen to inspiring keynotes and industry pioneers who will encourage         Read More…

 

YouTube officially hit the internet in 2005, and the video landscape hasn’t been the same since. It didn’t take long for other video-sharing sites like Vimeo and Dailymotion to crop up, and now there are platforms specific to professional and amateur humor (Funny or Die, Cracked, Break.com), music (Vevo, the always-evolving MySpace), viral videos (UpWorthy,         Read More…

The New Romantic Era In Business And Tech

Posted on: April 7th, 2015 by Guest Blogger No Comments

 

This post is by guest blogger Jenne Barbour who leads marketing strategy for Teradata Marketing Applications. One of Direct Marketing News’ 40 Under 40 for 2014, she drives evangelism of individualized insights. Her background is in data-driven marketing, customer engagement, loyalty marketing, CRM, and social marketing, with focuses on retail, complex system integrations, and making customer         Read More…

Can We Stop Talking About Millennials…Please?

Posted on: April 2nd, 2015 by JohnSawyer No Comments

 

Researchers have spent decades obsessing over demographic categories, searching for the Holy Grail of insight into what consumers want, need and think. In recent years, they’ve quizzed, polled, analyzed and targeted Baby Boomers, Generation X, Generation Y…  and now Millennials. Yes, people 18 to 34 years old are the newest darlings of the research set.         Read More…

 

This post was written by guest blogger Craig Wise, Marketing Solutions Program Manager, at Teradata Marketing Applications. Craig manages the development, creation and review for product and solutions collateral for cloud digital marketing software, working closely with U.S. and international deployment teams to enable the sales field and increase market awareness and demand of Teradata’s solutions.         Read More…

What Will Digital Marketing Success Look Like?

Posted on: March 26th, 2015 by Kimberly Brandt No Comments

 

That’s the question on many of our minds as we forge through the first quarter of a year that’s jam-packed with lofty marketing goals. Although it’s nothing new, digital marketing has become a major game changer for both brands and consumers. Now that we are completely accustomed to digital technologies that were once trendy (email,         Read More…

 

DELIVER. At this point in our story, we have a connected consumer “damsel in distress” (or “damsel that wants this dress”) interacting with a real-time engagement channel. You know who she is and what she means to you. You know what journey she’s on and what strategic marketing campaigns she’s part of. In that moment         Read More…