The countdown to Teradata Connect 2015 has begun…

Posted on: April 16th, 2015 by Laura Galyer No Comments

 

The industry’s biggest event for insight-driven marketing is here! Teradata are bringing together the elite of the marketing world for a 2 day conference on the 9th and 10th June at Wembley Arena, London’s iconic sporting, concert and events venue. Discover the latest marketing trends, listen to inspiring keynotes and industry pioneers who will encourage         Read More…

 

YouTube officially hit the internet in 2005, and the video landscape hasn’t been the same since. It didn’t take long for other video-sharing sites like Vimeo and Dailymotion to crop up, and now there are platforms specific to professional and amateur humor (Funny or Die, Cracked, Break.com), music (Vevo, the always-evolving MySpace), viral videos (UpWorthy,         Read More…

The New Romantic Era In Business And Tech

Posted on: April 7th, 2015 by Guest Blogger No Comments

 

This post is by guest blogger Jenne Barbour who leads marketing strategy for Teradata Marketing Applications. One of Direct Marketing News’ 40 Under 40 for 2014, she drives evangelism of individualized insights. Her background is in data-driven marketing, customer engagement, loyalty marketing, CRM, and social marketing, with focuses on retail, complex system integrations, and making customer         Read More…

Can We Stop Talking About Millennials…Please?

Posted on: April 2nd, 2015 by JohnSawyer No Comments

 

Researchers have spent decades obsessing over demographic categories, searching for the Holy Grail of insight into what consumers want, need and think. In recent years, they’ve quizzed, polled, analyzed and targeted Baby Boomers, Generation X, Generation Y…  and now Millennials. Yes, people 18 to 34 years old are the newest darlings of the research set.         Read More…

 

This post was written by guest blogger Craig Wise, Marketing Solutions Program Manager, at Teradata Marketing Applications. Craig manages the development, creation and review for product and solutions collateral for cloud digital marketing software, working closely with U.S. and international deployment teams to enable the sales field and increase market awareness and demand of Teradata’s solutions.         Read More…

What Will Digital Marketing Success Look Like?

Posted on: March 26th, 2015 by Kimberly Brandt No Comments

 

That’s the question on many of our minds as we forge through the first quarter of a year that’s jam-packed with lofty marketing goals. Although it’s nothing new, digital marketing has become a major game changer for both brands and consumers. Now that we are completely accustomed to digital technologies that were once trendy (email,         Read More…

 

DELIVER. At this point in our story, we have a connected consumer “damsel in distress” (or “damsel that wants this dress”) interacting with a real-time engagement channel. You know who she is and what she means to you. You know what journey she’s on and what strategic marketing campaigns she’s part of. In that moment         Read More…

Can Data Help You Choose The Next March Madness Winner?

Posted on: March 19th, 2015 by JohnSawyer 1 Comment

 

Every March, office break rooms across the nation shift from chatting about things like the latest work deadlines, weekend plans and the latest photocopier breakdown to obsessing over a single subject: college basketball. March Madness, otherwise known as the NCAA Men’s Division 1 Basketball Tournament, pits co-worker against co-worker, friend against friend and relative against         Read More…

 

Marketers have always wanted to connect with their customers one-to-one. That kind of intimacy has been the dream of marketing since the profession was born. Of course, mass personalization got us close to that ideal. “Mass personalization.” You know, the kind of marketing where you send out a “personal” email to your entire list, but         Read More…

 

DECIDE. Unless you’re a football fan like I am, the name Vince Lombardi might not be familiar to you, and you might not know that he used to be the head coach of the Green Bay Packers, one of the original teams in the US professional National Football League. In addition to being a winning         Read More…