Studies show that by right around now, the end of January, most people have given up on their New Year’s resolutions, and I suppose that’s no surprise. We all know that accomplishing a goal is much more difficult than simply proclaiming you’re going to do it. So on that basis, I’d like to offer a         Read More…

It’s Time to Turn on Your Omni-Channel Marketing

Posted on: January 27th, 2015 by Guest Blogger No Comments

 

By Janete Ribeiro, Professional Services Senior Consultant at Teradata Marketing Applications. Located in São Paulo, Brazil, Janete is the technical lead for Teradata Marketing Applications solution implementation throughout Latin America and the Caribbean. An omni-channel strategy is the new trend of retail marketing. This strategy focuses on emerging and traditional mediums of communication including internet,         Read More…

Retail Now And Where It’s Headed: Reflections On #NRF15

Posted on: January 20th, 2015 by Lisa Arthur No Comments

 

I’m now home from NRF’s 104th (!) Annual Convention, and even though it’s been only a few days since I left Manhattan, my thoughts are still swirling with all things retail. NRF’s yearly event is dubbed “Retail’s BIG Show,” and there’s no doubt that it has become the premier showcase for thought leadership, trends and         Read More…

 

The C-suite can be a difficult place for anyone to fit in, but marketers, in particular, can face unique challenges in gaining the acceptance and support of their colleagues. The CEO wants tangible business results now. The CFO is looking to trim budgets (starting with marketing, of course). The CTO is nervous about handing over         Read More…

Mobile Marketing: Bringing Thunder to the Cloud

Posted on: January 13th, 2015 by Michael Lummus No Comments

 

Our mobile devices have become the most intimate electronic part of our lives, never leaving our sides. They’re connected to us, our needs and wants, our habits, our every need. Mobile is also the most critical tool for marketers to reach consumers on the go. Mobile platforms – smartphones and tablets combined – account for         Read More…

 

I say it all the time: Technology is revolutionizing marketing. But (no surprise) along with all the new opportunities, there are new challenges, new responsibilities and new questions. Take drones, for instance. Sure, they’re enticing – just think of all the innovative ways you could use drones to engage or serve your market! But are         Read More…

My Wish List For This Holiday Season

Posted on: December 18th, 2014 by JohnSawyer No Comments

 

Don’t bother with the gift boxes and bows. This year, my wish list is topped mainly with things that can’t be wrapped. As Director of Corporate Communications for Teradata Marketing Applications, I’ve been a part of tremendous change throughout the marketing industry over the past 12 months. That evolution is being driven by this simple         Read More…

 

A question: What is your goal, as an employee or team member, at your company? What is your duty, as a marketer, on a global scale?  Where do those two intertwine, and how best to serve each calling? The lines between data and marketing continue to blur, dictating the kind of content we share and         Read More…

 

As we turn the page on the many marketing evolutions that came to light during 2014, it’s only natural to look toward 2015 with renewed optimism. January is renowned for fresh starts and new beginnings, and I know many marketers who are eager to dig into upcoming first quarter initiatives. But before you roll up         Read More…

 

It wasn’t so long ago that purchases had to be made with cash, a check or a credit or charge card—and whatever a customer planned to buy had to be bought in person, or over the phone. Then checks—and paper bills, for that matter—were rendered nearly obsolete by the advent of the debit card and         Read More…