Surviving the Data Management Platform Features Race

Wednesday May 18th, 2016

About five years ago, when we were just starting FLXone (now integrated with Teradata’s Digital Marketing Center), a data management platform (DMP) was considered the new kid on the block in the marketing technology landscape. Today DMP’s are vital elements in every digital marketing strategy to seek, interact and engage with consumers across the entire… Read More »

Personalized Marketing Is Out; Individualized Marketing Is In

Tuesday May 17th, 2016

Dear <insert name here>, As a resident of <insert region here>, you’re probably interested in <insert block text here>. Remember when that kind of personalization was considered “cutting-edge” marketing? Well, those days are long gone. Today’s consumers expect brands to deliver in ways that are timely, appropriate and relevant. That means they’re expecting you to… Read More »

Newest Version Of Teradata Integrated Marketing Cloud Helps You Strike Balance Between Innovation And Governance

Friday May 13th, 2016

Most of the marketers I talk to are committed to individualized marketing – either they’ve already launched an individualized approach or they’re planning to do so soon. And my anecdotal evidence is confirmed by our research. In Teradata’s 2015 Global Data-Driven Marketing Survey, 90 percent of marketers said that making their marketing individualized is a priority.… Read More »

New Research Identifies Factors That Impact Consumer Trust

Tuesday May 10th, 2016

Trust is the cornerstone of an individualized approach to marketing. Customers need to know that the information they share with brands and companies will be used responsibly. The higher that level of trust, the more personal information they’ll share, and the more effective your individualized marketing will be. That’s why I’m always intrigued when I… Read More »

3 Creative Email Marketing Campaigns That Will Get Your Customers’ Attention

Monday May 9th, 2016

How many times have you heard that email marketing is dying? That it is no longer relevant? Yes, we have an influx of new channels and opportunities – mostly connected to social media and mobile devices. However, it was proven that email marketing is still one of the most powerful communication tools available to marketers.… Read More »

A Guide on How to Elevate Your Marketing Operations

Tuesday May 3rd, 2016

Last week, Focus on the Family joined Teradata Marketing Applications for a webinar on how to run an effective and efficient marketing team with marketing resource management (MRM). From Focus on the Family, Janice McKaughan, Marketing Applications and Data Services Manager, and Mario Branciforte, Teradata MRM Systems Administrator, joined our very own Ratul Shah, Sr.… Read More »

Connect 2016: Get Ready to Power Your Marketing

Monday May 2nd, 2016

When I joined Teradata Marketing Applications in July 2015, everyone was talking about Connect 2015 that took place a few weeks earlier. Connect is the Teradata Marketing Applications annual event, where we bring about 1,000 top marketers from leading international brand under one roof to discuss the latest and greatest in marketing. I was so… Read More »

So You’re Curious About Marlin Equity? Answers Here.  

Thursday April 28th, 2016

Teradata Corporation on April 22, 2016, signed a definitive agreement for an affiliate of Marlin Equity Partners to acquire Teradata’s Marketing Applications business.  Teradata announced its intention to exit this business on November 5, 2015, and since that time has been negotiating with prospective buyers.  The transaction is expected to close in the second quarter… Read More »