Last month, Teradata released new research showing that the debate about how to approach the modern consumer is over. Our data reveals that today’s marketers fully recognize the need for data-driven, customer-centric solutions. They know that big data insights can be leveraged to improve the customer experience… and that a better customer experience drives higher         Read More…

How To Make The Right Marketing Technology Buy

Posted on: October 14th, 2014 by Guest Blogger No Comments

 

By Janete Ribeiro, Professional Services Senior Consultant at Teradata Applications. Located in São Paulo, Brazil, Janete is the technical lead for Teradata Applications solution implementation throughout Latin America and the Caribbean. In the fashion world, there’s a tendency to base all strategic actions on what’s happening at the moment. For example, since citrus tones were         Read More…

 

Anyone who’s in business has been riding a rollercoaster over the past few years. Volatile markets. Economic swings. Stakeholder scrutiny. Technology that seems to either appear or evolve on a daily basis. Mounting consumer expectations…. All the twists, turns and trends are no doubt a little overwhelming at times, but through it all, a few         Read More…

Is Your Digital Marketing Spend Out Of Whack?

Posted on: October 7th, 2014 by Christy Uher Ferguson No Comments

 

Teradata’s new report, Enterprise Priorities In Digital Marketing, is getting lots of press. The research is aimed at helping companies better understand how to prioritize marketing technology investments –and since that’s a top concern for any organization trying to update processes and become more digital-ready, I won’t be surprised if our results stay in the         Read More…

Tips For Testing and Optimizing Email Subject Lines

Posted on: October 3rd, 2014 by Kimberly Brandt No Comments

 

Any digital marketer can give you a set of rules about how to write successful email subject lines based on his or her experience. Problem is, that guidance won’t be based on experience with your audience. The adage that “it’s not what you say, it’s how you say it” is giving way to “figure out         Read More…

The Debate About How To Approach The Modern Consumer Is Over

Posted on: September 30th, 2014 by Lisa Arthur 1 Comment

 

This week, Teradata released results from a new international survey of digital marketing leaders about their strategic priorities with regard to technology investment and marketing budgets. We asked questions about how marketing has changed and how it needs to continue to change in the future—particularly around various digital marketing efforts. What did we hear? Clearly,         Read More…

Eight Great Reads For The Digital Marketer

Posted on: September 23rd, 2014 by Kimberly Brandt No Comments

 

It’s mid-September, and that means students everywhere are easing back into their school routines. But for marketers, learning never stops. It goes on year-round –especially these days, when the pace of change is so rapid. How do you stay on top of all that’s new in marketing? I’ve found one of the best ways for         Read More…

 

Today’s marketers face a significant challenge: how to engage prospects, build relationships with customers and foster loyalty in such a noisy, multi-channel world. Have you been up at night wondering which marketing tool offers you the best ROI? Well, here’s the good news. We actually know what that tool is—and it’s not some hot, new         Read More…

 

Drones are fast becoming the darlings of the marketing and technology communities. I’m seeing stories and case studies about them popping up everywhere like, well… like drones! Simply put, a drone is an airborne robot or vehicle that doesn’t have a pilot or passengers aboard. It’s what the Federal Aviation Administration (FAA) calls an “unmanned         Read More…

My Thoughts On iPhone 6, Apple Pay and Apple Watch

Posted on: September 11th, 2014 by Lisa Arthur No Comments

 

Over the past few years, I’ve written about the iPad, the iPad mini, iOS7, iRadio and the iPhone5, and so it should come as no surprise that here I am once again, eager to share a few thoughts about this week’s product news from Cupertino. iPhone 6 and iPhone 6 Plus According to Tim Cook,         Read More…