Earlier this summer, it was revealed that two massive cyberattacks have compromised the private information of millions of federal employees. A few weeks later, technical glitches temporarily took down United Airlines, the Wall Street Journal’s website and the New York Stock Exchange –all on the same day. Although none of these incidents are related, and         Read More…

Marketers: Beware Dementia Of The Preoccupied

Posted on: July 24th, 2015 by Jenne Barbour No Comments

 

Picture this: You’re in the middle of sorting through an analytics report, when suddenly the phone rings. It’s your colleague, calling with a question about an upcoming email marketing campaign. After a 30-second chat, you hang up, send her a file with the details she needs, and get back to work. Or you would get         Read More…

 

Remember flip phones? Of course you do, because it wasn’t long ago that a flip phone individualized with your favorite song as a ring tone was considered a major technological advancement. But then, flip phones quickly morphed into smartphones, and now smartphones are becoming genius phones, more and more adept of providing products, services and         Read More…

What will it look like when you catch the moment?

Posted on: July 14th, 2015 by Guest Blogger No Comments

 

This post was authored by Michael Becker, Marketing Support Specialist, Teradata Marketing Applications. A moment is unique because it is fleeting – but it’s valuable for that same reason. What will it look or feel like, as a marketer, when you completely satisfy your customers on an individual level, catching the moment oh-so-perfectly? The short answer:         Read More…

Thoughts On Marketing Leadership

Posted on: July 9th, 2015 by Lisa Arthur No Comments

 

I thought about starting this post with an inspiring quote about leadership, but I’m having a difficult time deciding which one fits best. After all, there are many, many to choose from, and each seems to reflect some unique aspect of what it takes to be a leader. Add in the fact that I’m writing         Read More…

Data For Good

Posted on: July 7th, 2015 by JohnSawyer 1 Comment

 

At Teradata, we’re always talking about data: how to get more of it, what to do with it and why it matters. But beyond our own applications, data is also top of mind as our culture becomes more intertwined with technology and we depend more and more on digital tools for virtually every aspect of         Read More…

Why Multichannel and Digital Marketing are the Future

Posted on: July 2nd, 2015 by Guest Blogger No Comments

 

This post was authored by Michael Becker, Marketing Support Specialist, Teradata Applications.   In a marketing ecosystem where customers demand a unified brand experience, marketers must have a holistic understanding of their customers. They must also have a complete understanding of how multi-channel campaign management intersects with digital marketing. As we move into the future, marketers         Read More…

While You Weren’t Looking, Facebook Advertising Got Huge

Posted on: June 30th, 2015 by Jenne Barbour No Comments

 

Digital advertising shouldn’t be overlooked anymore. Last year, total spending on digital ads grew more than 40 percent to over $8 billion worldwide. Before you attribute that growth to any of the many newcomers, you should know that 75 percent of that $8 billion went to Facebook. Yes, that Facebook. The Facebook whose once dismal         Read More…

 

The recent special report from the Association of National Advertisers (ANA) is titled 2014 Insights and Marketers’ Top Concerns for 2015, and it’s loaded with insights about how marketers are adjusting to changes in the customer journey. Most striking to me, the ANA makes the point that even though the traditional marketing model is being         Read More…

Individualized Marketing: Myths vs. Realities

Posted on: June 16th, 2015 by Lisa Arthur No Comments

 

We live in an age of distraction, and it’s never been more difficult to capture the attention of consumers. You can do it, though – if you stop marketing and start connecting with your customers one-to-one using individualized insights. As I’ve mentioned before, individualized insights are made possible by data-driven marketing, the strategy of collecting,         Read More…