The recent special report from the Association of National Advertisers (ANA) is titled 2014 Insights and Marketers’ Top Concerns for 2015, and it’s loaded with insights about how marketers are adjusting to changes in the customer journey. Most striking to me, the ANA makes the point that even though the traditional marketing model is being         Read More…

Individualized Marketing: Myths vs. Realities

Posted on: June 16th, 2015 by Lisa Arthur No Comments

 

We live in an age of distraction, and it’s never been more difficult to capture the attention of consumers. You can do it, though – if you stop marketing and start connecting with your customers one-to-one using individualized insights. As I’ve mentioned before, individualized insights are made possible by data-driven marketing, the strategy of collecting,         Read More…

 

It’s hard to believe that twenty years ago, only 14% of U.S. adults had internet access. 42% had never even heard of it. My, how times have changed. Today, an estimated 92.5% of Americans have broadband internet access in their homes.  90% have a cell phone, and 64% own a smartphone of some sort (up         Read More…

 

This post was authored by a leader of Teradata’s Global Deliverability team, Mary Youngblood, director, Reputation Desk. In my last post, I discussed the three levels of email marketing consent and the best ways for you to obtain email addresses. Today, I’d like to explore another hot topic for email marketers: data transparency. As outlined         Read More…

 

This post was authored by a leader of Teradata’s Global Deliverability team, Mary Youngblood, director, Reputation Desk.  We’re all familiar with the term “Best Practice.” But we all also know that the phrase can mean different things to different people, and in many cases is now synonymous with “mediocrity.” That’s why I want to make         Read More…

 

Data-driven marketing is the strategy of collecting and connecting large amounts of online data with traditional offline data, rapidly analyzing and gaining cross-channel insights about customers, and then bringing those insights to market via interactions tailored to the customer, at their point of need and in real-time. It enables highly individualized insights, which can help you         Read More…

 

With over 1.4 billion (yes, “billion” with a “b”) monthly users, Facebook remains the leading digital platform worldwide. However, as every marketer who’s tried knows all too well, reaching those users with relevant, personalized interactions hasn’t been easy. Despite all the benefits that data-driven marketing has to offer, digital marketers have often lacked the ability         Read More…

 

Mario Aichlseder will soon be delivering a fascinating presentation at Connect 2015. Today we have the opportunity to ask him some questions to get an insight in to the Internet of Things and how companies profit from it. Mario is VP of Growth at Runtastic, one of the leading health and fitness companies worldwide. Question:         Read More…

 

When I wrote Big Data Marketing in 2013, my goal was to get past all the hype and fear to open up the conversation about the benefits of data-driven marketing. Now, two years later, has the dialogue shifted? Are marketers becoming more data-driven? Results from the recent Teradata 2015 Global Data-Driven Marketing Survey indicate that marketers are eager to move beyond         Read More…

 

Today we have Pip Stocks, CEO & Founder of BrandHook, as an interview partner. Pip will be presenting at Teradata Connect on 9./10. June, talking about “Closing the gap between consumers and business”. We already had some questions for her to get us in the mood: Question: One of your theses is that mapping a         Read More…