21 Mobile Shopping Statistics That Prove Mobile Is Taking Over the World

Monday August 29th, 2016

Do you have a smartphone? You might be thinking “what a silly question for the 21st century” – and you are right. Nowadays, mobile phones have become an inseparable part of our lives. If you forget your phone at home you feel like you have left a part of your body there too.  Source One… Read More »

No ‘Happy Flow’ Without a DMP: How DMP Accelerates Your Digital Marketing

Monday August 22nd, 2016

The happy flow. Getting visitors and customers so swept up in the intuitive customer experience you offer them that they can’t click on the ‘Buy now’ button quickly enough and sell their soul to you for eternity. That is contextual marketing: offering the right message, at the right time, across the preferred channel based on insight… Read More »

6 Technologies To Protect Your Brand in Email Marketing

Wednesday August 17th, 2016

  Since the beginning of e-mail in the 1980s, security has been an important topic. Most of us still have the “Heartbleed” issue from 2014 in our recent memories which enabled attackers to steal information which should have been encrypted. While there was not much possibility to fight spam or authenticate senders in the beginning… Read More »

Visual Analytics – the Missing Link In Your Social Listening Strategy

Monday August 15th, 2016

Are you using visuals in your content and marketing campaigns? Of course, you are. Visuals are key for getting our audiences’ attention. With 70 million photos uploaded per day on Instagram alone, we know that our audience is also busy sharing a lot of visual content on their own part. But how do you keep… Read More »

The Ultimate Digital Marketing Events Calendar to Get You Through the Events Season

Monday August 8th, 2016

With the marketing environment changing continuously we have to stay up-to-date with the current events, trends and discussions. We do this by consuming tons of content, but physical events keep on having the advantage of enabling us to network and have actual conversations with peers. They give us the latest insights, ability to meet like-minded people,… Read More »

3 Omni-Channel Marketing Campaigns that Beat the Competition

Monday August 1st, 2016

How hyped are you for the 2016 Summer Olympics? Sports fans across the globe don’t have to be reminded that this is the main topic being talked about on social media. In the spirit of the 2016 Olympics I wanted to nominate the 3 top brands that should get a medal for their omni-channel marketing campaigns. Gold… Read More »

Help! How Do I Set My Content Marketing KPIs?

Wednesday July 27th, 2016

Are you in charge of content marketing in your organization? Do you have specific content marketing KPIs that you are working towards? Analyzing the results from your content marketing is something that left-brain marketing thinkers truly like. While the right-brain marketers rather have a preference for focusing on creativity. For me it is quite a… Read More »

3 Snapchat Marketing Tips to Catch Unique Moments

Monday July 25th, 2016

How do you like me in the image? Or are you fed up with the flood of images with dog faces on them and rainbow projectile vomit? Well, this is the trend craze today that has won over these youngsters. It’s hard to believe that Snapchat started only 4 years ago and is now considered… Read More »

Sicherheit & Authentifizierung – welche Technologien gibt es im E-Mail-Marketing?

Thursday July 21st, 2016

Das Thema „Sicherheit“ in Bezug auf E-Mail Nachrichten wird seit seiner Entstehungsgeschichte in den 1980er Jahren bis heute heiß diskutiert. Der Erfolg und gleichzeitig auch die Schwäche der E-Mail liegen in seiner Einfachheit und der großen Verbreitung. War man dem Thema Datenschutz und Spam in den Anfangsjahren jedoch noch mehr oder weniger schutzlos ausgeliefert, gibt… Read More »

Pokémon Go Marketing Campaigns Can Drive You An Insane Amount of Traffic. Here is How

Monday July 18th, 2016

We all tend to have nostalgic flashbacks from time to time. Whether it’s your first love or a cool trip you took back in 2000 you get that feeling of warmth and security. Perhaps this is the secret behind the incredible success of the new Nintendo’s game Pokémon Go.” The new mobile game took US,… Read More »