It is a Great Time to be a Marketer!

Wednesday June 29th, 2016

“It is a great time to be a marketer.” I read that statement in Yael Kochman’s recent post about Connect 2016, and it stood out to me. I couldn’t agree more. As one attendee at Connect put it, “Marketing has become a rollercoaster.” With all of the talent, knowledge sharing, and technology out there, now… Read More »

Email Marketing Statistics Learned By Analyzing 1.3 Million+ Emails With Video Ads

Wednesday June 29th, 2016

Act on personal data. That’s what everyone is saying, right? One of the problems with data is that sometimes there is simply too much of it, or in other cases, not enough. One of the most popular problems with data is that we’re unsure of what to do with the data we already have. >… Read More »

4 Brexit Marketing Lessons That Will Inspire You

Monday June 27th, 2016

Were you surprised by the results of Brexit? I sure was. My poetic colleague Simon Goddard wrote to me in an email on Friday that “The sun is out in Winchester but there is so much doom and gloom it might as well be pouring with rain. Strange days ahead.” This vote was an outright… Read More »

Marketing in the Age of the Customer

Tuesday June 21st, 2016

Consumers today have become quite adept. They get what they want, when they want it, and in the amount of time they want it. How can marketers keep up with those types of expectations? In short, marketing organizations need to find a way to put consumers at the center of everything. As Forrester Research would… Read More »

6 Hottest Digital Marketing Trends at Connect 2016

Wednesday June 15th, 2016

Well, my long awaited buildup to Connect 2016 finally actualized- I am here! As for the weather I am quite relieved it’s actually not bad, not warm but not cold either and thumbs up- no rain either. As for the hotel, it is very nice and close to the venue which gives me a chance… Read More »

Why the Dutch Soccer Team Missed Euro 2016 and 4 Agile Marketing Best Practices That Could Have Saved Them

Monday June 13th, 2016

As many fellow Dutch soccer fans I am very disappointed that the Dutch soccer team for the first time in my life did not qualify for the European Championship this year.  The last time this happened was in 1984 which was before I was even born. However, looking at it from an agile marketing approach,… Read More »

6 Steps to Rock Your Email Marketing Campaigns Like James Bond

Wednesday June 8th, 2016

How do you feel time after time when you work hard and put your heart and soul into an email campaign, crafting the content, testing subject lines and making sure the design is pixel perfect, just to see that people are not clicking? Well, we have all been there. Today, having the right technology to… Read More »

The Next Evolution of Personalization is Individualized Marketing

Tuesday June 7th, 2016

Do you derive insights from multiple customer interaction channels? Do you integrate online and offline data for a complete view of your customer? If you answered yes, fantastic! If you answered no, that’s okay, many marketers and organizations are still working toward having an individualized marketing strategy by leveraging customer insights and integrating both online… Read More »

Connect 2016: You Snooze, You Lose, Here’s What’s Coming

Monday June 6th, 2016

The moment we’ve all been waiting for, Connect 2016 is quickly approaching and the excitement is on the rise? The date of June 14th is set, but are you ready? If you don’t have your ticket yet, you can get one here, or apply for a free VIP all-pass ticket we are offering a promotion… Read More »