Big Data Marketing In Southeast Asia

Posted on: July 31st, 2014 by Lisa Arthur No Comments

 

Big data knows no boundaries. It transcends geography, industry and departments. Big data is now everywhere, and every company, large or small, here or there, is wrestling with it. Today, let’s take a look at what’s happening in Southeast Asia. At Teradata, we have lots of customers and partners in Southeast Asia who are making         Read More…

Tough Love For The C-Suite: Marketing IS The Business

Posted on: July 24th, 2014 by Lisa Arthur No Comments

 

When the famous French philosopher Voltaire wrote, “With great power comes great responsibility,” he wasn’t thinking about the C-suite. But his words certainly apply there. While all the top executive titles—CEO, CFO, CIO, and your role as CMO— represent a high level of achievement and success, they go hand-in-hand with a significant set of challenges,         Read More…

 

After eight months of research, LinkedIn and Altimeter Group have published a list of the Top 25 Socially Engaged Companies on LinkedIn. I’m thrilled – but not at all surprised – to report that Teradata is on the list, joining companies like Google, Bloomberg, Yahoo and Visa. How did LinkedIn and Altimeter Group compile their         Read More…

 

I live and work in Indiana, a state rich with both high-tech and agribusiness, so believe me, I understand the value of silos . . . for farming, that is. Corporate silos are another matter entirely. Corporate silos are outdated. They’re impractical, and (I can’t be any more direct than this) they have no place         Read More…

 

On July 15, Teradata and Forbes Insights published a research paper and infographic that address issues related to breaking down silos in marketing organizations. Sitting here at my desk, I have the gratifying feeling of coming full circle. You see, back in 2012, the teams at Teradata Applications weren’t aligned as closely as they could         Read More…

When Push Is Better Than Pull

Posted on: July 8th, 2014 by Kimberly Brandt No Comments

 

If your customers use smartphones – and chances are they do – they’re familiar with push notifications (even if they don’t call them that by name). Push notifications are those digital messages that apps automatically send through your phone. They might appear as a pop-up or as a number on an app’s icon . .         Read More…

What’s The Definition Of Mobile?

Posted on: July 2nd, 2014 by JohnSawyer No Comments

 

We’ve come a long way since the early days of cellular technology, and the concept of “mobile” now means much more than a brick-sized phone with a giant antenna. Today, mobile is a strategy as much as it is a set of technologies. It’s an approach to communication, as much as it is a platform.         Read More…

How Data-Driven Marketing Makes Your Company More Agile

Posted on: June 26th, 2014 by Lisa Arthur No Comments

 

Forrester defines business agility as “the quality that allows an enterprise to embrace market and operational changes as a matter of routine.” Of course, for marketers, the concept is nothing new. Marketing organizations have always been constrained on budget and resources, and we’ve always needed to be responsible leaders and listeners relative to our markets.         Read More…

 

To some, the concept of data-driven marketing may seem too daunting, too unfamiliar or just too confusing to tackle. It’s not an easy task to piece together what it all means and then implement solutions across the enterprise. However, the 2013 Teradata Data-Driven Marketing Survey found that 80% of marketers will have implemented data automation,         Read More…

Ability to Control Brands is Slipping Through Our Hands

Posted on: June 19th, 2014 by Christy Uher Ferguson No Comments

 

As marketers, CMOs, and brand-builders are seeking new models to interact with consumers in the digital age, they are simultaneously losing direct control. We’re experiencing a loss of brand control due largely to the increasingly dominant consumer presence on social channels. The bad news—there’s no reversing or stopping the trend. The good news—you don’t have         Read More…