What Will Digital Marketing Success Look Like?

Posted on: March 26th, 2015 by Kimberly Brandt No Comments

 

That’s the question on many of our minds as we forge through the first quarter of a year that’s jam-packed with lofty marketing goals. Although it’s nothing new, digital marketing has become a major game changer for both brands and consumers. Now that we are completely accustomed to digital technologies that were once trendy (email,         Read More…

 

DELIVER. At this point in our story, we have a connected consumer “damsel in distress” (or “damsel that wants this dress”) interacting with a real-time engagement channel. You know who she is and what she means to you. You know what journey she’s on and what strategic marketing campaigns she’s part of. In that moment         Read More…

Can Data Help You Choose The Next March Madness Winner?

Posted on: March 19th, 2015 by JohnSawyer No Comments

 

Every March, office break rooms across the nation shift from chatting about things like the latest work deadlines, weekend plans and the latest photocopier breakdown to obsessing over a single subject: college basketball. March Madness, otherwise known as the NCAA Men’s Division 1 Basketball Tournament, pits co-worker against co-worker, friend against friend and relative against         Read More…

 

Marketers have always wanted to connect with their customers one-to-one. That kind of intimacy has been the dream of marketing since the profession was born. Of course, mass personalization got us close to that ideal. “Mass personalization.” You know, the kind of marketing where you send out a “personal” email to your entire list, but         Read More…

 

DECIDE. Unless you’re a football fan like I am, the name Vince Lombardi might not be familiar to you, and you might not know that he used to be the head coach of the Green Bay Packers, one of the original teams in the US professional National Football League. In addition to being a winning         Read More…

A CMO’s Reflections On Apple Watch

Posted on: March 11th, 2015 by Lisa Arthur No Comments

 

I can’t believe it’s already been five years since I wrote about the iPad’s potential to transform marketing. Is the Apple Watch that same kind of disruptive technology? On the one hand, the Apple Watch is: Intimate. Apple says its new watch is the company’s “most personal device yet.” It’s highly customizable and enables users         Read More…

How Sirius XM Leverages Data-Driven Marketing

Posted on: March 10th, 2015 by Guest Blogger No Comments

 

This post was written by guest blogger Michael Becker, Marketing Support Specialist at Teradata Marketing Applications. He is responsible for managing content development and promotion of Teradata’s thought leadership platform, blog writing, and management of all content for the Teradata Omni-Channel Marketing solution. Sirius XM, one of the largest radio broadcasting companies in the world, serves         Read More…

 

DETERMINE. The ancient Chinese philosopher Lao-tzu is often credited for saying, “The journey of a thousand miles begins with a single step.” That’s a beautiful quote. It emphasizes the singular importance of the first step…the directional heading…ambition…impetus…the seminal starting point. However, a better translation from the original Chinese text is this: “The journey of a         Read More…

Are Your Marketing Campaigns Keeping Pace With Buyer Behavior?

Posted on: February 26th, 2015 by Steve Warren No Comments

 

Marketers in 2015 face many of the same questions that marketers did in 2014—or in 1914, for that matter: “What do my customers want?” “How can I find out what they want?” and “How will I know if what they want changes?” Fortunately for today’s marketing organizations, the answers to those questions are more accessible—and         Read More…

 

It was just less than a year ago when Oscars’ host Ellen DeGeneres took a quick selfie with a few famous folks – and practically took Twitter down in the process. The image went on to be the most re-tweeted image ever and was estimated to be worth up to $1 billion in advertising dollars         Read More…