The Debate About How To Approach The Modern Consumer Is Over

Posted on: September 30th, 2014 by Lisa Arthur No Comments

 

This week, Teradata released results from a new international survey of digital marketing leaders about their strategic priorities with regard to technology investment and marketing budgets. We asked questions about how marketing has changed and how it needs to continue to change in the future—particularly around various digital marketing efforts. What did we hear? Clearly,         Read More…

Eight Great Reads For The Digital Marketer

Posted on: September 23rd, 2014 by Kimberly Brandt No Comments

 

It’s mid-September, and that means students everywhere are easing back into their school routines. But for marketers, learning never stops. It goes on year-round –especially these days, when the pace of change is so rapid. How do you stay on top of all that’s new in marketing? I’ve found one of the best ways for         Read More…

 

Today’s marketers face a significant challenge: how to engage prospects, build relationships with customers and foster loyalty in such a noisy, multi-channel world. Have you been up at night wondering which marketing tool offers you the best ROI? Well, here’s the good news. We actually know what that tool is—and it’s not some hot, new         Read More…

 

Drones are fast becoming the darlings of the marketing and technology communities. I’m seeing stories and case studies about them popping up everywhere like, well… like drones! Simply put, a drone is an airborne robot or vehicle that doesn’t have a pilot or passengers aboard. It’s what the Federal Aviation Administration (FAA) calls an “unmanned         Read More…

My Thoughts On iPhone 6, Apple Pay and Apple Watch

Posted on: September 11th, 2014 by Lisa Arthur No Comments

 

Over the past few years, I’ve written about the iPad, the iPad mini, iOS7, iRadio and the iPhone5, and so it should come as no surprise that here I am once again, eager to share a few thoughts about this week’s product news from Cupertino. iPhone 6 and iPhone 6 Plus According to Tim Cook,         Read More…

Was Mother Goose A Marketing Prof?

Posted on: September 5th, 2014 by John Timmerman No Comments

 

If you read my earlier post about what marketers can learn from The Rocky Horror Picture Show, you’re well aware that I can find marketing lessons in what some might consider the most unusual places. Today, I’m going to underscore that point by revealing the “hidden messages” in a few popular children’s stories. After you’re         Read More…

Five Steps To Optimize Your Email Segmentation Strategy

Posted on: September 2nd, 2014 by Kimberly Brandt No Comments

 

Study after study has confirmed that email remains one of the most direct, efficient and cost-effective tools to engage with customers and drive conversions. But the enormous popularity of email marketing also has a significant downside: consumers’ inboxes are now overflowing with pitches every day. (I just read research that claims the average subscriber receives         Read More…

 

“Knowledge is power.” That old adage applies to any type of work, whether you’re a carpenter, a seamstress, a surgeon or a marketer. However, now that new products are being introduced and adopted faster than ever before, it’s becoming more and more difficult to maintain an up-to-date knowledge base –whether you’re a carpenter, a seamstress,         Read More…

 

It’s back-to-school time . . . and what better way to commemorate it than with some ground-breaking education-related news of our own? Earlier this month, Teradata announced that it is now offering free marketing applications, tools and curricula to university faculty and students via our new Teradata University Network. The curriculum is comprised of videos,         Read More…

How SXSW’s GOTV is Turning Ice Into Fire

Posted on: August 21st, 2014 by JohnSawyer No Comments

 

The stampede to get to SXSW in Austin, TX next year is on! SXSW is one of the most exclusive annual music, media and marketing conferences in the country. And what’s fascinating about the voting process is it’s reflective of a broader trend in society where individuals and groups are striving to distinguish their brands         Read More…