A question: What is your goal, as an employee or team member, at your company? What is your duty, as a marketer, on a global scale?  Where do those two intertwine, and how best to serve each calling? The lines between data and marketing continue to blur, dictating the kind of content we share and         Read More…

 

As we turn the page on the many marketing evolutions that came to light during 2014, it’s only natural to look toward 2015 with renewed optimism. January is renowned for fresh starts and new beginnings, and I know many marketers who are eager to dig into upcoming first quarter initiatives. But before you roll up         Read More…

 

It wasn’t so long ago that purchases had to be made with cash, a check or a credit or charge card—and whatever a customer planned to buy had to be bought in person, or over the phone. Then checks—and paper bills, for that matter—were rendered nearly obsolete by the advent of the debit card and         Read More…

Why We’re Expanding Our Strategic Services and Partnerships

Posted on: December 4th, 2014 by Lisa Arthur No Comments

 

Today’s customers expect a compelling, relevant and personalized experience each time they interact with a brand. Why the emphasis on “personalized?” Because I want to be clear about what that word means to me. When I use “personalized,” I don’t mean the kind of mass personalization that’s become standard fare over the past few years         Read More…

 

With more than 150 sessions over six days, DMA2014 was high-energy and jam-packed with opportunities for learning, networking and technology prospecting. While there, I had the privilege of participating in a panel that discussed the future of omnichannel campaign management, and I delivered a presentation about how successful companies are using data to optimize the         Read More…

 

Data is quickly becoming the primary competitive differentiator in retail. Why? Because when retailers use data-driven marketing, they create better customer experiences—the kind that keep customers engaged, satisfied and loyal. And what happens when customers are engaged, satisfied and loyal? Revenues increase. Just last month, Teradata released new research showing that the debate about how to approach the         Read More…

Five Things Every Email Marketer Needs to Know About Dynamic Content

Posted on: November 25th, 2014 by Kimberly Brandt No Comments

 

What if I told you that you could significantly increase email click-through rates and conversions – all largely by using information you already have on hand?  If that sounds like a dream come true, then you may want to take a look at what a dynamic email content strategy can do for you. Simply stated,         Read More…

 

“Data-driven.” At the Teradata 2014 Partners Conference last month, that word was everywhere. “Data-driven” was used to describe successful companies… and effective marketing campaigns… and compelling customer experiences… even the event itself was billed as a “data-driven conference.” Yes, “data-driven” is capturing plenty of buzz these days – and for good reason. As our recent         Read More…

How To Maximize The Potential Of The Email Channel

Posted on: November 11th, 2014 by Kimberly Brandt No Comments

 

Marketers hear it all the time: The end of email marketing is nigh . . . Consumers are so overwhelmed by their inboxes that marketing efforts there are falling on deaf ears . . . Email isn’t as effective as . . . yadda, yadda, yadda. But savvy marketers know none of that is true.         Read More…

 

The role of the CMO continues to evolve in tandem with the speed of innovation in marketing technology. In other words, as the landscape changes, so does the job description. Today, there are more venues for commerce, more channels for connecting with prospects and customers, more marketing applications, more avenues for both positive and negative         Read More…