How SXSW’s GOTV is Turning Ice Into Fire

Posted on: August 21st, 2014 by JohnSawyer No Comments

 

The stampede to get to SXSW in Austin, TX next year is on! SXSW is one of the most exclusive annual music, media and marketing conferences in the country. And what’s fascinating about the voting process is it’s reflective of a broader trend in society where individuals and groups are striving to distinguish their brands         Read More…

 

This guest blog was written by Mardie Noble, vice president, Demand Chain Management Product Strategy & Engineering for Teradata. NRF estimates that over the next few months Americans will spend more than $70 billion on back-to-school and back-to-college purchases. Naturally, eager shoppers like these are a retailer’s dream come true –but only if inventory performs and supply chains have been         Read More…

 

Before coming to Teradata, I spent ten years working in higher education –four on the university side and six on the education technology side. During that time, I saw how beneficial real-world examples and hands-on assignments can be in preparing students to enter the workforce and begin their careers. Students who use real-world resources, like         Read More…

The Dos And Don’ts Of Sending Welcome Emails

Posted on: August 7th, 2014 by Kimberly Brandt No Comments

 

“You only get one chance to make a first impression.” That old adage runs through my mind every time I’m about to meet someone new, and if you’re an email marketer, it should be running through your mind every time you’re about to “meet” a new customer. Unfortunately, few companies take the time to welcome         Read More…

Breaking Down Marketing Silos: A LOOK BEHIND THE RESEARCH

Posted on: August 5th, 2014 by Christy Uher Ferguson No Comments

 

What are marketing silos? Why do they exist and what can you do to prevent them from reducing efficiency in your business? Forbes Insights teamed with Teradata Marketing Applications to explore how today’s CMOs can break down silos to create a marketing department that is creative, streamlined and cohesive — all while delivering better messaging         Read More…

Big Data Marketing In Southeast Asia

Posted on: July 31st, 2014 by Lisa Arthur No Comments

 

Big data knows no boundaries. It transcends geography, industry and departments. Big data is now everywhere, and every company, large or small, here or there, is wrestling with it. Today, let’s take a look at what’s happening in Southeast Asia. At Teradata, we have lots of customers and partners in Southeast Asia who are making         Read More…

Tough Love For The C-Suite: Marketing IS The Business

Posted on: July 24th, 2014 by Lisa Arthur No Comments

 

When the famous French philosopher Voltaire wrote, “With great power comes great responsibility,” he wasn’t thinking about the C-suite. But his words certainly apply there. While all the top executive titles—CEO, CFO, CIO, and your role as CMO— represent a high level of achievement and success, they go hand-in-hand with a significant set of challenges,         Read More…

 

After eight months of research, LinkedIn and Altimeter Group have published a list of the Top 25 Socially Engaged Companies on LinkedIn. I’m thrilled – but not at all surprised – to report that Teradata is on the list, joining companies like Google, Bloomberg, Yahoo and Visa. How did LinkedIn and Altimeter Group compile their         Read More…

 

I live and work in Indiana, a state rich with both high-tech and agribusiness, so believe me, I understand the value of silos . . . for farming, that is. Corporate silos are another matter entirely. Corporate silos are outdated. They’re impractical, and (I can’t be any more direct than this) they have no place         Read More…

 

On July 15, Teradata and Forbes Insights published a research paper and infographic that address issues related to breaking down silos in marketing organizations. Sitting here at my desk, I have the gratifying feeling of coming full circle. You see, back in 2012, the teams at Teradata Applications weren’t aligned as closely as they could         Read More…