Analysis: How ISPs support email security features today

Thursday December 1st, 2016

  There are several technologies improving email security and authentication. I have presented them in my previous post: 6 Technologies To Protect Your Brand in Email Marketing. But those technologies can only help of course, if ISPs (Internet Service Providers) support them as well. That’s why we have tested 12 ISPs in a case study,… Read More »

Cyber Monday: Optimising Your Email Marketing

Monday November 28th, 2016

Today is one of the most competitive days of the year for email marketing, with spending over the Black Friday weekend which will run through to Cyber Monday expected to top £4 billion. Cyber Monday also symbolises the gateway to the even more competitive festive season, which makes it especially important to optimise your email… Read More »

4 Key Highlights From Performance Marketing Insights: London 2016

Monday November 21st, 2016

  Source A couple of weeks ago, I attended the Performance Marketing Insights (PMI) conference in London, hosted by PerformanceIN. The conference focused predominantly on performance marketing. The event was an exciting opportunity to hear industry experts’ thoughts on affiliate marketing, lead generation, and biddable media.  Not only did the team and I enjoy showcasing… Read More »

2016 Consumer Views of Email Marketing Whitepaper & Infographic

Monday November 14th, 2016

If you’re an email marketer you’ve probably noticed the big shift in how subscribers consume information. Most notable is the 8 second window a marketer has to grab the attention of a subscriber. The digitalized lifestyle is also responsible for the subscriber’s intolerance of irrelevant, untimely and useless content, meanwhile, the shifts in content consumption… Read More »

4 Weeks, 49 Brands: New Study Reveals Surprising Insights on Digital Customer Engagement

Monday November 7th, 2016

Digital marketing is a lot like basketball. 5 players, each has different roles, different capabilities and a different purpose. Yet, in order for the group to succeed, they have to work well together as a group. Each player’s game should complement the game of his co-players Digital customer engagement today has become very challenging. Marketers… Read More »

The Festival of Marketing 2016 in London: 4 Key Marketing Trends That Dominated the Event

Monday October 31st, 2016

This was the first year we attended the Festival of Marketing as the newly launched Mapp Digital and it was exciting to see how our new brand and approach stacked up to what we saw at the event. It was a great opportunity to meet other like-minded marketers, companies and customers, and to hear from… Read More »

Holiday Marketing Tips: How to Smoothly Steer the Digital Marketing Sleigh

Tuesday October 18th, 2016

  The holidays are rolling around and yes ’tis the season for shopping. In Holland we have our first holiday “Sinterklaas” on the 5th of December already, so now is the time for the children to prepare their wish list. For me and many other parents, this means the time of needing to get inspiration… Read More »

Mapping the Consumer Journey with Quantifiable Creativity

Friday October 14th, 2016

All marketers who attend the DMA &Then Conference strive to achieve the next click, impression, download, and if they’re lucky enough, a successful conversion through their digital outreach. However, marketers are becoming ever more sophisticated and realize that “engagement” is more than impressions and clicks—it is about conversation and connection. Conversations, as we know from… Read More »

Mapp – Behind the Scenes of Launching a Leading Digital Marketing Brand

Monday October 10th, 2016

I’ve been asked a lot of questions since the Teradata Marketing Applications (TMA) acquisition was closed on July 1, 2016. If I were to create a word cloud from the universe of those questions, the word change would be exceptionally prominent. Depending on a number of possible factors—including one’s personal belief system, context, and current… Read More »

Penguins, Pixels and More: Digital News Roundup October 2016

Wednesday October 5th, 2016

Marketing and technology go hand in hand these days. Tech companies are influencing the marketing world, with rapid changes and developments. To stay in the game, marketers should always be two steps ahead, getting ready for the new trends and tech improvements. What are the big developments we should take into account this month? I… Read More »