Real-world Examples Of Individualized Loyalty Programs

Posted on: August 27th, 2015 by Jenne Barbour No Comments

 

Now that I’ve: 1) defined individualization as the next generation of loyalty and customer engagement and 2) identified the five keys to individualized loyalty, I’d like to explore how a few leading brands are innovating and excelling with individualized loyalty and customer engagement programs. Disney Born out of a desire to reduce friction and deliver         Read More…

Don’t Put Your Brand On The Back Burner

Posted on: August 25th, 2015 by Lisa Arthur No Comments

 

There’s never been a more exciting time to be a marketer than right now. On the one hand, our jobs are growing increasingly complex, thanks to the seemingly endless streams of rich, relevant customer data, the proliferation of digital channels and platforms, and the constant evolution of marketing technologies. But on the other, it’s the         Read More…

 

When you sell a product your customers can find elsewhere, is there any way to ensure they’ll turn to you, instead of your competition, when the time comes to make a purchase? Ultimately, that’s the challenge every commodity-based business faces: What can you do to make sure your brand is the clear first choice when         Read More…

 

What is DMARC (Domain-based Message Authentication, Reporting & Conformance) and how does it differ from the already existing authentication methods (SPF Sender Policy Framework and DKIM Domain key Identified Mail) is the purpose of this blog. If you are within the email marketing industry, DMARC is an acronym you may have heard either in passing         Read More…

 

Last week, I started a discussion about how customer loyalty is evolving. Today, I’d like to explore how too often, the recognition a customer enjoys as a loyalty member is disconnected from his/her experience elsewhere with the brand and what you can do to change that. Naturally, a customer expects that having a relationship with         Read More…

 

After weeks of being built up as a Black Friday in July, Amazon Prime Day finally arrived, and the world… yawned. Groggy consumers who stayed up late for the opening midnight madness of summertime savings were greeted with seemingly random and underwhelming deals that many likened to a garage sale. The virtual doorbusters, it turned         Read More…

Individualization Is the Future Of Loyalty And Engagement

Posted on: August 6th, 2015 by Jenne Barbour No Comments

 

“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, U.S. Army, Ret., Former Secretary Veterans Affairs Customers are evolving, as is the technology they rely on. That means marketers have to adjust their sails and navigate the winds of change – now. These changes provide you with opportunities         Read More…

Spamtraps

Posted on: August 5th, 2015 by Florian Vierke No Comments

 

There have been many articles and myths circulated about Spamtraps and honeypots. Are they following URLs in E-mails or can you identify them by suppressing the inactive ones? What exactly is their purpose? What can you do if you have identified spamtraps in your list and how can you get rid of them? There are         Read More…

 

Today’s customers expect more than buyers ever have before. As always, they want an exceptional product or service, but now, they also want brands to engage with them in timely and relevant ways, regardless of channel. They expect you to know them, their purchasing histories, their preferences, etc. It’s a brave new world, that’s for         Read More…

Drive Away Customers in Five Simple Steps

Posted on: July 30th, 2015 by John Timmerman No Comments

 

Customers… Who needs them, right? Always demanding attention, tying up your contact center and loitering in your stores. I am, of course, only joking, but you would think that certain companies are seriously trying to scare off their customers based on their mediocre marketing strategies and poor customer service. In some industries (e.g., telecommunications), it’s         Read More…