“Data-driven.” At the Teradata 2014 Partners Conference last month, that word was everywhere. “Data-driven” was used to describe successful companies… and effective marketing campaigns… and compelling customer experiences… even the event itself was billed as a “data-driven conference.” Yes, “data-driven” is capturing plenty of buzz these days – and for good reason. As our recent         Read More…

How To Maximize The Potential Of The Email Channel

Posted on: November 11th, 2014 by Kimberly Brandt No Comments

 

Marketers hear it all the time: The end of email marketing is nigh . . . Consumers are so overwhelmed by their inboxes that marketing efforts there are falling on deaf ears . . . Email isn’t as effective as . . . yadda, yadda, yadda. But savvy marketers know none of that is true.         Read More…

 

The role of the CMO continues to evolve in tandem with the speed of innovation in marketing technology. In other words, as the landscape changes, so does the job description. Today, there are more venues for commerce, more channels for connecting with prospects and customers, more marketing applications, more avenues for both positive and negative         Read More…

I, (Marketing) Robot

Posted on: October 30th, 2014 by Lisa Arthur No Comments

 

When the The Jetsons first aired in 1962, much of what we accept as standard technology today — flat-screen monitors, video conferencing, the treadmill (!) —was part of a vision of a far-off future (2060). But what happened to the vision for Rosie, the Jetsons’ robotic housekeeper? Or to the vision behind C3PO and R2D2,         Read More…

If The Future Is Now, What Does 2020 Have In Store For Marketers?

Posted on: October 28th, 2014 by John Timmerman No Comments

 

In the “Back to the Future” trilogy, Dr. Emmett “Doc” Brown, the inventor of the time travel machine, comes from “the future.” That future is, believe it or not, October 2015 – only one year from now. Sure, Doc has a time machine built from a DeLorean, but the 2015 portrayed in the movies makes         Read More…

 

Last month, Teradata released new research showing that the debate about how to approach the modern consumer is over. Our data reveals that today’s marketers fully recognize the need for data-driven, customer-centric solutions. They know that big data insights can be leveraged to improve the customer experience… and that a better customer experience drives higher         Read More…

How To Make The Right Marketing Technology Buy

Posted on: October 14th, 2014 by Guest Blogger No Comments

 

By Janete Ribeiro, Professional Services Senior Consultant at Teradata Applications. Located in São Paulo, Brazil, Janete is the technical lead for Teradata Applications solution implementation throughout Latin America and the Caribbean. In the fashion world, there’s a tendency to base all strategic actions on what’s happening at the moment. For example, since citrus tones were         Read More…

 

Anyone who’s in business has been riding a rollercoaster over the past few years. Volatile markets. Economic swings. Stakeholder scrutiny. Technology that seems to either appear or evolve on a daily basis. Mounting consumer expectations…. All the twists, turns and trends are no doubt a little overwhelming at times, but through it all, a few         Read More…

Is Your Digital Marketing Spend Out Of Whack?

Posted on: October 7th, 2014 by Guest Blogger No Comments

 

Teradata’s new report, Enterprise Priorities In Digital Marketing, is getting lots of press. The research is aimed at helping companies better understand how to prioritize marketing technology investments –and since that’s a top concern for any organization trying to update processes and become more digital-ready, I won’t be surprised if our results stay in the         Read More…

Tips For Testing and Optimizing Email Subject Lines

Posted on: October 3rd, 2014 by Kimberly Brandt No Comments

 

Any digital marketer can give you a set of rules about how to write successful email subject lines based on his or her experience. Problem is, that guidance won’t be based on experience with your audience. The adage that “it’s not what you say, it’s how you say it” is giving way to “figure out         Read More…