Millennials: How Well Do You Know Them?

Posted on: April 9th, 2014 by Christy Uher Ferguson No Comments

 

Millennials. Echo Boomers. Generation Y. Generation Next. Whatever you call them, today’s 20-somethings are tech-savvy, mobile, socially-conscious . . . and on their way to becoming tomorrow’s dominant consumer demographic. Are you ready? The shift will be happening sooner than you may realize. Camille Schuster, Ph.D., who’s a Professor of Marketing and Management at California         Read More…

Customer Experience: It’s Not Just About The Customer

Posted on: April 2nd, 2014 by Guest Blogger No Comments

 

By Rajat Paharia, Founder and Chief Product Officer at Bunchball, and author of Loyalty 3.0 – How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. When marketers talk about the customer experience, the focus is almost exclusively on the buyer. “What does the customer want/need/prefer?” “How can we improve customer engagement?” But         Read More…

CMOs, Here’s What The CFO Wants To Hear From You

Posted on: March 25th, 2014 by Lisa Arthur No Comments

 

If CMOs were asked to rank difficult conversations in the C-suite, my guess is ones with the CFO would be at the top of the list, second only to those with the CEO. As the designated holder-of-the-purse-strings and the (often stern) face of budget accountability, it often falls to the CFO to bring big plans         Read More…

 

The pressure to keep sales up and marketing spend down is more intense than ever. But rather than constantly trying to “out-wow” the competition, why not focus your efforts this year on improving your customer relationships? If you do, you’ll reinforce brand loyalty and nurture legions of word-of-mouth advocates – two factors proven to increase sales and         Read More…

 

As marketers, we all know that strong customer relationships are the cornerstone of brand success. And you certainly don’t need me to tell you that companies build those strong relationships by developing a 360-degree view of their customers–who they are, what they like, what they need and what they’re likely to need in the future.         Read More…

Five Reasons Why The Partner Pavilion At Summit Rocks

Posted on: March 10th, 2014 by Lisa Arthur No Comments

 

We’ve been ramping up to Teradata Marketing Summit 2014 for months now, and finally, it’s here . . . what a fantastic opportunity to meet and catch up with our colleagues. Summit’s theme, “Architects of Engagement,” is one we hope will be both visionary and actionable for our participants, and the insights from our keynote         Read More…

 

In my last post, I discussed five key insights I gleaned from attending both the Email Insider Summit (#mpeis) and the Email Evolution Conference  (#eec14) this winter. Now, as promised, I’d like to focus specifically on what I heard regarding subject lines and how you can optimize them for maximum deliverability. Here’s what the latest research shows: Personalization increases opens.         Read More…

 

Anyone who has hosted a dinner party knows the palpable anticipation that fills those final few minutes before the guests arrive. If you’re like me, you run through the menu in your head one last time, fluff the pillows on the couch (again), steal a quick glance in the mirror . . . and then         Read More…

Teradata Cares Spotlight: Why I Am Proud To Be A TD Staffer

Posted on: March 5th, 2014 by Christy Uher Ferguson No Comments

 

As a Teradata employee, I’m tremendously proud to be part of the company’s long-standing commitment to community service. You see, each quarter, every employee has the opportunity to observe what we call a “Day of Giving:” a time to offer their time, skills or financial support to a cause of their choice. Over the years,         Read More…

What Can We Learn From The Thought Leaders At Summit 2014?

Posted on: March 4th, 2014 by Christy Uher Ferguson No Comments

 

There’s plenty of buzz around here about our fast-approaching Teradata Marketing Summit, and justifiably so – the agenda includes training sessions, panel discussions, loads of networking opportunities . . . and just take a look at the phenomenal lineup of keynote speakers we’ve put together. This year’s theme, “Architects of Engagement,” focuses on the importance         Read More…