A Guide on How to Elevate Your Marketing Operations

Tuesday May 3rd, 2016

Last week, Focus on the Family joined Teradata Marketing Applications for a webinar on how to run an effective and efficient marketing team with marketing resource management (MRM). From Focus on the Family, Janice McKaughan, Marketing Applications and Data Services Manager, and Mario Branciforte, Teradata MRM Systems Administrator, joined our very own Ratul Shah, Sr.… Read More »

Connect 2016: Get Ready to Power Your Marketing

Monday May 2nd, 2016

When I joined Teradata Marketing Applications in July 2015, everyone was talking about Connect 2015 that took place a few weeks earlier. Connect is the Teradata Marketing Applications annual event, where we bring about 1,000 top marketers from leading international brand under one roof to discuss the latest and greatest in marketing. I was so… Read More »

So You’re Curious About Marlin Equity? Answers Here.  

Thursday April 28th, 2016

Teradata Corporation on April 22, 2016, signed a definitive agreement for an affiliate of Marlin Equity Partners to acquire Teradata’s Marketing Applications business.  Teradata announced its intention to exit this business on November 5, 2015, and since that time has been negotiating with prospective buyers.  The transaction is expected to close in the second quarter… Read More »

Is “Inbox by Gmail” a game-changer for email marketing?

Wednesday April 27th, 2016

3 years ago, Gmail launched a new feature that sorts messages automatically into different categories, based on type of content. The most interesting feature for marketers was the introduction of a “promotional tab”, which raised concerns about the decreasing open rate of emails that don’t show up in the main tab anymore. At the end… Read More »

Controlling the Content Floodgate with Brand Consistency and Marketing Agility – Part Two

Tuesday April 26th, 2016

Note to Readers: This blog is a continuation of Julie’s Adweek Webinar Recap Part I, posted on April 21, 2016. If you missed this webinar, you can check out the recording here. In my first installment about a recent excellent Adweek webinar, I wrote about how Ed Breault, Director of Marketing Strategy Consulting with Teradata… Read More »

4 Blog Posts to Help You Put the Ease into Marketing Resource Management

Monday April 25th, 2016

  Do you feel that your inbox keeps on filling up with emails on project management requests? That the time you are spending on the creation of marketing collateral could be decreased? You want to be more efficient and productive, but don’t know where and how to start. I know the feeling. According to the… Read More »

Controlling the Content Floodgate with Brand Consistency and Marketing Agility

Thursday April 21st, 2016

First in a Two-part Series During a recent Adweek webinar, Ed Breault, Director of Marketing Strategy Consulting at Teradata Marketing Applications, shared many insights on how marketers can better deliver individualized experiences with brand consistency and marketing agility. Ed opened up the webinar discussing how marketers are facing a floodgate of content that has been… Read More »

Other Industries Reaping The Benefits Of Individualization

Tuesday April 19th, 2016

As we have discussed before, more and more marketers are learning that an individualized approach works best to improve customer engagement and drive revenue. But don’t think marketing organizations are the only ones reaping the benefits of this kind of strategy. Check out how these other industries are leveraging the power of relevant, more personal… Read More »

7 Secrets Deadpool & Zoolander 2 Can Teach You on How to Create a Buzz on Social Media

Monday April 18th, 2016

Let’s be honest. Up until now social media marketing for movies was a bit dull. Few banners, a Youtube trailer and maybe a few hashtags if they are Twitter savvy. But given the scope of social media effect, if used creatively, it has no limit. Why social media is so important? Well, 67.5% of all internet… Read More »

Fuel Your Marketing Team with High-Octane, High-Performance Marketing Operations

Friday April 15th, 2016

Have you ever thought about the effort and time needed to create a marketing campaign? If you had to guess, how long would it take you to develop a webinar? How about a case study? The majority of you probably know the answers to those questions. But what if I asked you about creating a… Read More »