When I wrote Big Data Marketing in 2013, my goal was to get past all the hype and fear to open up the conversation about the benefits of data-driven marketing. Now, two years later, has the dialogue shifted? Are marketers becoming more data-driven? Results from the recent Teradata 2015 Global Data-Driven Marketing Survey indicate that marketers are eager to move beyond         Read More…

 

Today we have Pip Stocks, CEO & Founder of BrandHook, as an interview partner. Pip will be presenting at Teradata Connect on 9./10. June, talking about “Closing the gap between consumers and business”. We already had some questions for her to get us in the mood: Question: One of your theses is that mapping a         Read More…

How Will An “Early” Memorial Day Impact Retailers?

Posted on: May 19th, 2015 by Lisa Arthur No Comments

 

Maybe New Englanders are restless after the long winter they endured. Or maybe it’s because gas prices are low or because job prospects have improved. Whatever the reason, AAA is predicting the heaviest Memorial Day traffic in a decade – despite the fact that this year the holiday lands early, on May 25. Will retailers         Read More…

Changing ESP? 8 steps to help you

Posted on: May 18th, 2015 by Nicolas Bodoria No Comments

 

You’ve decided to start a new love story with an Email Service Provider (ESP). Congrats! This decision was a lot of work for you and your team, and may be strategic for your whole company. And what I can confirm you is that the real work lies ahead, because now, you need to make the         Read More…

Your Fear Of Collaboration Is Bad for Business

Posted on: May 14th, 2015 by Lisa Arthur No Comments

 

Silos in business persist in large part for one reason: the people in each function —marketing, finance, IT and so on — believe the people in the other functions don’t understand what they do. I suppose it somehow seems easier to avoid one another than to balance priorities across the organization. Unfortunately, though, that kind         Read More…

 

Today we are honoured to have Elaine Smith, Workflow Systems Consultant at Standard Life, as an interview partner. Elaine has worked in financial services for 30 years and in a marketing role for the last nine years. She first worked as a marketing consultant, but with the implementation of their Teradata Marketing Operations system became         Read More…

 

Spring is just around the corner so it is time for our annual spring clean. Is this true for your budget?  Cleaning it out once a year?Would a spring clean do well for your e-mail marketing program as well? The three main factors that affect your emails  which determine whether emails really reach the receiver,         Read More…

 

You know how it goes. You buy something online –a book, a pair of shoes, some gadget –and then, for the rest of the day, or the week, or maybe even longer, you become haunted by images of whatever it was you purchased. The pictures and links follow you wherever you go on the web,         Read More…

 

“Data-driven marketing” isn’t a buzzword. It isn’t a gimmick. And it’s not a passing fad. Data-driven approaches are what enable true individualization — the kind of marketing that builds outside-in customer relationships and meaningful customer experiences. To me, it’s simple: Individualized marketing is the future. In our Teradata 2015 Global Data-Driven Marketing Survey, 90 percent of the         Read More…

 

Have you heard about Amazon’s new Dash Button? Some Amazon Prime subscribers are now being invited to try Dash, a small plastic button that can be placed “right where you need it,” on a washing machine, fridge or wherever. All it takes is just a single tap of the Dash Button and—viola!—users can reorder certain         Read More…