Holiday Marketing Tips: How to Smoothly Steer the Digital Marketing Sleigh

Tuesday October 18th, 2016

  The holidays are rolling around and yes ’tis the season for shopping. In Holland we have our first holiday “Sinterklaas” on the 5th of December already, so now is the time for the children to prepare their wish list. For me and many other parents, this means the time of needing to get inspiration… Read More »

Mapping the Consumer Journey with Quantifiable Creativity

Friday October 14th, 2016

All marketers who attend the DMA &Then Conference strive to achieve the next click, impression, download, and if they’re lucky enough, a successful conversion through their digital outreach. However, marketers are becoming ever more sophisticated and realize that “engagement” is more than impressions and clicks—it is about conversation and connection. Conversations, as we know from… Read More »

Mapp – Behind the Scenes of Launching a Leading Digital Marketing Brand

Monday October 10th, 2016

I’ve been asked a lot of questions since the Teradata Marketing Applications (TMA) acquisition was closed on July 1, 2016. If I were to create a word cloud from the universe of those questions, the word change would be exceptionally prominent. Depending on a number of possible factors—including one’s personal belief system, context, and current… Read More »

Penguins, Pixels and More: Digital News Roundup October 2016

Wednesday October 5th, 2016

Marketing and technology go hand in hand these days. Tech companies are influencing the marketing world, with rapid changes and developments. To stay in the game, marketers should always be two steps ahead, getting ready for the new trends and tech improvements. What are the big developments we should take into account this month? I… Read More »

The Digital Marketer’s Power Guide to Buying Email Marketing Software

Sunday September 25th, 2016

With the quickly evolving digital channels and robust changes in technology, do you ever feel like you are struggling to keep above the quicksand? With this difficult-to-excel digital world comes a dependence on reliable, effective and accurate software that can solve complex problems, offer competitive advantages and drive maximum value to a business. That’s a… Read More »

7 Hot Topics Coming out of Dmexco 2016

Thursday September 15th, 2016

Source I am feeling pretty lucky right now as this is my first time attending Dmexco. There are so many interesting sessions and keynotes running in parallel, great topics and inspiring speakers. My biggest frustration is that you simply can’t manage to attend everything you would like to. Also, there are many exhibitors and it’s… Read More »

5 Ultra Effective Email Marketing Strategies to Push You to The Top of The Class

Monday September 5th, 2016

Back-to-school is the second largest retail holiday in the U.S, just behind the winter holidays. This year, it’s expected to rake in an unbelievable $828 billion! But here’s the problem. As email marketers, I know we all face that fear, especially during retail holiday seasons, where we ask ourselves, “is my email going to stand… Read More »

21 Mobile Shopping Statistics That Prove Mobile Is Taking Over the World

Monday August 29th, 2016

Do you have a smartphone? You might be thinking “what a silly question for the 21st century” – and you are right. Nowadays, mobile phones have become an inseparable part of our lives. If you forget your phone at home you feel like you have left a part of your body there too. Source One… Read More »

No ‘Happy Flow’ Without a DMP: How DMP Accelerates Your Digital Marketing

Monday August 22nd, 2016

The happy flow. Getting visitors and customers so swept up in the intuitive customer experience you offer them that they can’t click on the ‘Buy now’ button quickly enough and sell their soul to you for eternity. That is contextual marketing: offering the right message, at the right time, across the preferred channel based on insight… Read More »

6 Technologies To Protect Your Brand in Email Marketing

Wednesday August 17th, 2016

  Since the beginning of e-mail in the 1980s, security has been an important topic. Most of us still have the “Heartbleed” issue from 2014 in our recent memories which enabled attackers to steal information which should have been encrypted. While there was not much possibility to fight spam or authenticate senders in the beginning… Read More »