Why Multichannel and Digital Marketing are the Future

Posted on: July 2nd, 2015 by Guest Blogger No Comments

 

This post was authored by Michael Becker, Marketing Support Specialist, Teradata Applications.   In a marketing ecosystem where customers demand a unified brand experience, marketers must have a holistic understanding of their customers. They must also have a complete understanding of how multi-channel campaign management intersects with digital marketing. As we move into the future, marketers         Read More…

While You Weren’t Looking, Facebook Advertising Got Huge

Posted on: June 30th, 2015 by Jenne Barbour No Comments

 

Digital advertising shouldn’t be overlooked anymore. Last year, total spending on digital ads grew more than 40 percent to over $8 billion worldwide. Before you attribute that growth to any of the many newcomers, you should know that 75 percent of that $8 billion went to Facebook. Yes, that Facebook. The Facebook whose once dismal         Read More…

 

The recent special report from the Association of National Advertisers (ANA) is titled 2014 Insights and Marketers’ Top Concerns for 2015, and it’s loaded with insights about how marketers are adjusting to changes in the customer journey. Most striking to me, the ANA makes the point that even though the traditional marketing model is being         Read More…

Individualized Marketing: Myths vs. Realities

Posted on: June 16th, 2015 by Lisa Arthur No Comments

 

We live in an age of distraction, and it’s never been more difficult to capture the attention of consumers. You can do it, though – if you stop marketing and start connecting with your customers one-to-one using individualized insights. As I’ve mentioned before, individualized insights are made possible by data-driven marketing, the strategy of collecting,         Read More…

 

It’s hard to believe that twenty years ago, only 14% of U.S. adults had internet access. 42% had never even heard of it. My, how times have changed. Today, an estimated 92.5% of Americans have broadband internet access in their homes.  90% have a cell phone, and 64% own a smartphone of some sort (up         Read More…

 

This post was authored by a leader of Teradata’s Global Deliverability team, Mary Youngblood, director, Reputation Desk. In my last post, I discussed the three levels of email marketing consent and the best ways for you to obtain email addresses. Today, I’d like to explore another hot topic for email marketers: data transparency. As outlined         Read More…

 

This post was authored by a leader of Teradata’s Global Deliverability team, Mary Youngblood, director, Reputation Desk.  We’re all familiar with the term “Best Practice.” But we all also know that the phrase can mean different things to different people, and in many cases is now synonymous with “mediocrity.” That’s why I want to make         Read More…

 

Data-driven marketing is the strategy of collecting and connecting large amounts of online data with traditional offline data, rapidly analyzing and gaining cross-channel insights about customers, and then bringing those insights to market via interactions tailored to the customer, at their point of need and in real-time. It enables highly individualized insights, which can help you         Read More…

 

With over 1.4 billion (yes, “billion” with a “b”) monthly users, Facebook remains the leading digital platform worldwide. However, as every marketer who’s tried knows all too well, reaching those users with relevant, personalized interactions hasn’t been easy. Despite all the benefits that data-driven marketing has to offer, digital marketers have often lacked the ability         Read More…

 

Mario Aichlseder will soon be delivering a fascinating presentation at Connect 2015. Today we have the opportunity to ask him some questions to get an insight in to the Internet of Things and how companies profit from it. Mario is VP of Growth at Runtastic, one of the leading health and fitness companies worldwide. Question:         Read More…