Are Your Marketing Campaigns Keeping Pace With Buyer Behavior?

Posted on: February 26th, 2015 by Steve Warren No Comments

 

Marketers in 2015 face many of the same questions that marketers did in 2014—or in 1914, for that matter: “What do my customers want?” “How can I find out what they want?” and “How will I know if what they want changes?” Fortunately for today’s marketing organizations, the answers to those questions are more accessible—and         Read More…

 

It was just less than a year ago when Oscars’ host Ellen DeGeneres took a quick selfie with a few famous folks – and practically took Twitter down in the process. The image went on to be the most re-tweeted image ever and was estimated to be worth up to $1 billion in advertising dollars         Read More…

 

DETECT. Let’s face it: Not all customers are created equal. Some customers are your lifeblood; others seem to drain the life out of you. Different customers drive different degrees of revenue, just as they require varying costs to serve. Understanding these distinctions, and adapting your interactions and the offers you extend, can determine how much         Read More…

Five Reasons To Attend ONE: Teradata Marketing Festival In May

Posted on: February 17th, 2015 by Lisa Arthur No Comments

 

Good news! You still have a few days left to take advantage of early-bird pricing for ONE: Teradata Marketing Festival, our 16th annual global conference about business and marketing technology leadership.  As many of you know, we’ve traditionally referred to this event as the Teradata Marketing “Summit.” But for 2015, we decided to focus like         Read More…

The Four Essential Truths Of Real-Time Customer Engagement

Posted on: February 12th, 2015 by John Timmerman No Comments

 

It seems that everyone these days is talking about some variation of real-time customer engagement.  Maybe the topic is hidden under the cloak of an “inbound,” or “omni-channel” or “interactive” discussion, but the implication is the same: that a customer has chosen to engage with you on an interactive/real-time channel, and you have the opportunity         Read More…

Five Reasons Marketing Is Like Valentine’s Day

Posted on: February 10th, 2015 by Lisa Arthur No Comments

 

February 14, Valentine’s Day, is one of my favorite days of the year. I used to think that was because I’m an incurable romantic. But that’s not the only reason. A few days ago, it dawned on me: Sure, I like Valentine’s Day because I like romance; but I also like Valentine’s Day because it         Read More…

What You Can Learn From Google Glass

Posted on: February 5th, 2015 by Lisa Arthur No Comments

 

When Google Glass started selling prototypes of its hi-tech headset in May 2013, the response to the new technology was decidedly mixed. Critics cited privacy concerns, given that Glass users – or “Glassholes,” according to some – could easily record those around them without anyone’s consent.  Others wondered if Glass would end up alongside the         Read More…

 

Compiled by Janete Ribero, Professional Services Senior Consultant at Teradata Marketing Applications. Located in São Paulo, Brazil, Janete is the technical lead for Teradata Marketing Applications solution implementation throughout Latin America and the Caribbean.  Usually in the beginning of the year, many market research institutes divulge their assumptions about New Year trends. Anyone who works in         Read More…

Are Super Bowl Ads Worth The Cost?

Posted on: January 30th, 2015 by Lisa Arthur No Comments

 

“Deflategate” has dominated the conversation over the past week, but most marketers I talk to are interested in something else entirely. When it comes to the Super Bowl, we want to know what’s happening with the advertising. According to Money, an ad for Super Bowl XLIX costs roughly $4.5 million for 30 seconds of air         Read More…

 

Studies show that by right around now, the end of January, most people have given up on their New Year’s resolutions, and I suppose that’s no surprise. We all know that accomplishing a goal is much more difficult than simply proclaiming you’re going to do it. So on that basis, I’d like to offer a         Read More…