Imagine browsing for exactly what you want, down to the tiniest detail. Your 18-34 year-old demo is no longer wandering directionless around a brick-and-mortar store for a dazzling scarf, a distinctive buttoned shirt, or idyllic home decor. For millennial shoppers, the purchase decision starts and often closes online, aided by marketers’ who’ve concocted a         Read More…

 

Today’s consumers are digital multi-taskers, known to switch media platforms up to 27 times an hour. Different devices – laptop, tablet, mobile device, radio, television… A myriad of diversions on those devices – websites, social media, SMS, games, broadcast programming…  Your marketing messages now vie for attention in a vast sea of competing distractions. That         Read More…

Mobile Shopping Apps Study Revealed

Posted on: February 8th, 2016 by Itay Levy No Comments

 

Are you using mobile apps for shopping? If you’ve ever purchased an item from your favorite retailer, paid for your coffee using the Starbucks app or ordered a cab with Uber then the answer is yes. 54 % of digital media time in the US has recently exploded, with more than three-fourths of that growth         Read More…

Tired Of Playing Marketing Whack-a-Mole? Here’s How To Quit

Posted on: February 4th, 2016 by Jenne Barbour No Comments

 

Are you familiar with the arcade game “Whack-a-Mole?” Ever since I was a kid, I’ve known that using an over-sized rubber mallet to bop a few pesky moles back into their hiding places can be surprisingly fun. It’s a great way to prove your lightning-fast reflexes, release pent-up frustrations and have a few laughs –         Read More…

 

Ahh, it’s that time of year again: my Facebook feed is swamped with hearts and clichés. What is it about Valentine’s Day that makes us all so emotional? That makes us publicly announce our deepest and warmest feelings towards our loved ones? In some way or another we all want to love and feel loved. Not         Read More…

 

The Q1 2016 Forrester Wave™ evaluation of customer loyalty solutions for large organizations is out, and it was great to see Brierley+Partners named as a leader. As Brierley points out, it earned the highest score for Current Offering and received the highest score possible in service delivery capabilities, loyalty strategy design, loyalty marketing and analytics         Read More…

What Marketers Can Learn From The Evolution Of Super Bowl Ads

Posted on: January 26th, 2016 by John Sawyer No Comments

 

The Super Bowl is the priciest commercial time on TV. Over the past decade, the average rate for a 30-second ad during the Super Bowl game has increased by 76%, and this year, a 30-second spot will cost almost $5 million, according to Kantar Media.  But the price isn’t the only thing that’s trending upward.         Read More…

Real-Time Marketing: 5 Steps To Success

Posted on: January 25th, 2016 by Mark Ash No Comments

 

This is the third part in our “Data Management Platform” series of articles. The first article dealt with what a DMP Is and why you need one. Followed by the second post, that outlined the 10 key benefits to use a data management platform. In this part, we reveal the “5 Steps To Success As         Read More…

7 Digital Marketing Trends In 2016 That Are Going to DIE

Posted on: January 20th, 2016 by Yael Kochman

 

If you are a digital marketer, think back 2-3 years and try to remember the trends that were ruling our world back them. How far we have come since? Which of those trends are still dominating? Which trends fell by the wayside? To answer this question, I Interviewed three digital marketing experts: Kent Lewis of         Read More…

 

This is the second part in our “Data Management Platform” series of articles. In this part, we will outline the 10 key benefits to use a Data Management Platform. You can find the first part here . Are you as a marketer starting to wake up and smell the coffee about the connection between ‘Big Data’ and ‘Real-time Advertising’?         Read More…