Fourteen Years As A Leader In The Magic Quadrant for Marketing Resource Management (MRM)

By | Friday March 4th, 2016

RS817_BIZ-1002-HThis blog was contributed by Jackie Palmer, Senior Director, Product Strategy and Marketing, at Teradata Marketing Applications.

Holding onto the streak for a decade was impressive. Then came eleven years, twelve years, thirteen years… and now, fourteen years. That’s right. Earlier this month, we learned that Gartner has placed Teradata Marketing Applications in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” for the fourteenth year in a row.

We’re proud, and honored, to receive this recognition. Gartner’s “Magic Quadrant for MRM” compares category vendors based on completeness of vision in the MRM market and on the ability to execute that vision.

As outlined in the report, MRM applications enable companies to:

  • Plan and budget for marketing activities and programs (strategic planning and financial management)

  • Create and develop marketing programs and content (creative production and project management)

  • Collect and manage content and knowledge (digital asset, content and knowledge management)

  • Fulfill and distribute marketing assets, content and collateral (marketing fulfillment)

  • Measure, analyze and optimize marketing resources (analytics)

And leaders must “deliver a breadth and depth of integrated MRM functionality for large, enterprises and global implementations that extend MRM across the marketing organization.”

That’s precisely what we offer. With Teradata’s MRM solution, you’ll get real-time access to easy-to-read reports and metrics from campaign execution all the way back to the budgeting and planning phases, bringing much-improved visibility and transparency into the process. Additionally, the marketing dashboard allows you to demonstrate how your team’s efforts contribute to the bottom line even as you continue to improve over time.

At the end of the day, that means you’re able to offer a better customer experience –and prove that you do. Our MRM solution provides marketing agility that allows you to adapt to customer demands and market trends with ease, while cutting costs, improving outcomes and holding to stringent deadlines.

Teradata MRM is one of several solutions Teradata Marketing Applications provides along with Digital Marketing, Omni-Channel Marketing and Data Management Platform capabilities. So, here’s to another fourteen years (at least!) of leading the way and helping our customers drive more revenue.

For more on Teradata MRM, watch this short video.