Author Archives: Guest Blogger

Email Marketing Statistics Learned By Analyzing 1.3 Million+ Emails With Video Ads

Wednesday June 29th, 2016

email marketing statistics

Act on personal data. That’s what everyone is saying, right? One of the problems with data is that sometimes there is simply too much of it, or in other cases, not enough. One of the most popular problems with data is that we’re unsure of what to do with the data we already have.

> Need inspiration for your email marketing? Check out these 7 examples for creative email marketing campaigns

 

Email Marketing Statistics

I Analyzed All the Email Marketing Statistics of One Video Marketing Company

I met the good people of Idomoo in early March. For those of you unfamiliar with Idomoo, it is basically MailChimp meets Unbounce to create personal videos email marketing campaigns for the masses.

Their platform provides the tools to create a personalized video, a landing page to promote it, and emails with video thumbnails taken straight from the platform. But Idomoo isn’t the story that interests me. It’s their clients. I’m going to focus on all the emails I analyzed (just over a million) so that you can learn how to do the following:

  • Get People To Open Your Marketing Emails Through Amazing Headlines
  • Make Sure Your Email’s Don’t Drop Into Horrible Work Hours
  • Getting users to open your emails: a marathon that never ends

Email Subject Line

I read many amazing posts about subject lines and email open rates, one of my favorites belonged to Takipi’s (and now Oribi’s) founder, Iris Shoor. In this post, one line is extremely important to notice:

“From our A/B tests these user’s name emails haven’t received a much higher reply rate, likely because everybody is using this method today, and people don’t associate it with personal emails any longer.”

Why is this important? Because 3 out 4 marketers that I meet still make this same mistake. Now you can say “Hey there Mr. Expert, just wait a minute. I read that same post and Takipi sent emails to tech-savvy clients, so it was natural that they’d know that names in subject lines weren’t so personal.”

Interestingly enough, I discovered that Idomoo’s metrics show similar results. Using names in addition to the subject line (e.g. “Hi Dan, here is a video we made for you”) brought in less than 40% email open rate results on average. In comparison, when the email subject line was a direct sentence about the industry or email content at hand, the open rate resulted in a 68% average across all verticals.

video marketing

One major anomaly I noticed, was that when words like “Thanks” or “Thank you” were used in the subject line, the results were astounding! Emails using these greetings in the subject line led to the highest open rate on average, at 71%.

Companies using personal video marketing platforms at scale send their email campaigns to everyday people. The emails are about utility bills, bank loans, car insurance, or you name it. In other words, the people who receive video’s via Idomoo’s platform do not belong to any specific “techie” or “technophobic” group, so what Takipi found in its research applies to B2C, as well as, B2B.

Mailchimp, on the other hand, discovered after sending out 24 billion emails:

  • Even though, the most common approach when sending e-mails is using the first name, e-mails using the last name had a slightly better open rate.

email marketing statistics

So, what should you do?

This is the part where I share words of wisdom about A/B testing. Do it! Yes, really. Do it! It helps gauge what works best when sending mass marketing emails. But in addition, I’ll add this: if you are planning to send video marketing material via email, you should first start with the insights that a video platform provides. Go with the direct route because you can always tinker with names if that doesn’t pan out.

What I recommend trying right away:

Email subject lines that had “Thank You” or “Thanks” will perform way above average in any use case or industry.

Try to understand what name formatting works better with your clients asap. You can always move on from there.

When A/B testing, only change one variable each time.

If people are not responding to your email you have to send something along these lines:

email marketing statistics

Email Hours

Timing is everything in life, right? Well, in order to alway have the right timing you need data.

email marketing statistics

The thing is that MailChimp didn’t test specifically emails with videos or more specifically emails with video ads. I obviously asked myself: “What if saying video in the subject line affects email open rates, maybe more people open video emails at night?”

We found that any use of the word video in a subject line did not help increase open rates of emails at all, with an average of 30%. While a couple instances were over 50%, this was when the word “video” was coupled with “Thanks/Thank you” or it was used in a question, but in all cases when the email was addressed to a “name” with the word “video,” the emails were only opened one-third of the time.

Personalization, Automation, and Email – Can they coexist?

Somebody once told me that you can’t scale any form of personal marketing. I used to believe that until last year. It’s all a matter of perspective and how personal you want to get. It’s true that the more personal you get, the less you are able to scale effectively, but today’s technology allows us to use huge chunks of big data and turn it into a message that is relevant to the individual.

What kind of things can you personalize? Well, you can get personal by sending people something that they want to read, or watch. Now the key is to do this without sounding too creepy. Here is how creepy and not so creepy personal messages look like in an automated environment.

Creepy: Every user that visits your blog post, will get immediately stuck with a retargeting banner that follows them everywhere, inviting them to watch a video about a cool product they’re selling.

Not So Creepy: Using Facebook or Twitter retargeting, a week after your post has been read, a notice suggests to those users to view an additional video that is an interesting follow-up to the previous post they read. (Obviously, a video with added value and not a sales oriented pitch!)

Now a bigger question is how to send a video ad in an automated way via email and still feel personal. Luckily, for us marketers, there are platforms that help create dynamic content for video, based on the user’s visit. This content will engage because it sends something new, that adds value to what has already been consumed.

If you really want to aim high, there are video platforms that create interactive experiences via video. I don’t have enough numbers to go on but I can vouch that if someone receives in the content of their email “Interactive Video” in comparison to “Video” it will create a CTR that is at least 5% higher on the CTA inside the email with the video.
> Hungry for more? Get our free white paper with 7 examples for creative email marketing campaigns

email marketing statistics

So what did we learn?

  • We learned different posts on email subject lines have different insights and results, or in other words, yes, use A/B testing!
  • We learned that timing is everything with video ad emails just like with everything else in life.
  • We talked about automating personal experiences through more evolved video ads such as dynamic content and interactive content videos.

Do you think I missed anything? Did you try different things successfully in the past? Let me know in the comments.

About Avishai Sam Bitton

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Avishai is the founder of Alegria Media. He is a special growth hacking consultant that is well known for his SEO and content marketing skills. Bitton mainly works with established startups looking to scale their business globally. Follow him on Twitter –  @Avishai_Bitton

 

 

Fourteen Years As A Leader In The Magic Quadrant for Marketing Resource Management (MRM)

Friday March 4th, 2016

RS817_BIZ-1002-HThis blog was contributed by Jackie Palmer, Senior Director, Product Strategy and Marketing, at Teradata Marketing Applications.

Holding onto the streak for a decade was impressive. Then came eleven years, twelve years, thirteen years… and now, fourteen years. That’s right. Earlier this month, we learned that Gartner has placed Teradata Marketing Applications in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” for the fourteenth year in a row.

We’re proud, and honored, to receive this recognition. Gartner’s “Magic Quadrant for MRM” compares category vendors based on completeness of vision in the MRM market and on the ability to execute that vision.

As outlined in the report, MRM applications enable companies to:

  • Plan and budget for marketing activities and programs (strategic planning and financial management)

  • Create and develop marketing programs and content (creative production and project management)

  • Collect and manage content and knowledge (digital asset, content and knowledge management)

  • Fulfill and distribute marketing assets, content and collateral (marketing fulfillment)

  • Measure, analyze and optimize marketing resources (analytics)

And leaders must “deliver a breadth and depth of integrated MRM functionality for large, enterprises and global implementations that extend MRM across the marketing organization.”

That’s precisely what we offer. With Teradata’s MRM solution, you’ll get real-time access to easy-to-read reports and metrics from campaign execution all the way back to the budgeting and planning phases, bringing much-improved visibility and transparency into the process. Additionally, the marketing dashboard allows you to demonstrate how your team’s efforts contribute to the bottom line even as you continue to improve over time.

At the end of the day, that means you’re able to offer a better customer experience –and prove that you do. Our MRM solution provides marketing agility that allows you to adapt to customer demands and market trends with ease, while cutting costs, improving outcomes and holding to stringent deadlines.

Teradata MRM is one of several solutions Teradata Marketing Applications provides along with Digital Marketing, Omni-Channel Marketing and Data Management Platform capabilities. So, here’s to another fourteen years (at least!) of leading the way and helping our customers drive more revenue.

For more on Teradata MRM, watch this short video.

Marketers, Make Sure You Pinpoint This Resolution For 2016

Tuesday December 15th, 2015

New yearAre you looking ahead and drafting a plan so that 2016 is “bigger and better” than ever? Let me help. In order to drive more sales and increase revenue next year, one of the key things you need to do is:

Change the way you think about audience segmentation.

Yes, it’s time. In 2016, stop thinking about audiences the old-fashioned way, using “cultural” categories like Boomers, GenXers, GenY, Millennials and GenZ. Forget the “18-25,” “over 30” and “retiree” clusters, per se, and move beyond merely localized or regionalized thinking.

Instead, start thinking about each customer as a unique individual – and start treating them that way, too.

Odds are, you’re ready for that kind of shift. In Teradata’s 2015 Global Data-Driven Marketing Survey, 90 percent of marketers said that making their marketing individualized is a priority. What’s more, the number of companies where data driven marketing is either embedded or strategic has more than doubled since we first started studying data-driven marketing trends back in 2013. This year, 78 percent of marketers said they use data systematically; two years ago, only 36 percent did. So the ability to pinpoint your individual customer is there. The question is: Are you?

And let’s not forget: Consumers are ready, too. In today’s always-on global marketplace, no one wants to be bothered with more meaningless noise. When your customers receive messaging and offers that are relevant and meet their needs, you’ll see the positive impact on your bottom line. For example, check out the story of a biking company that saw an increase in revenue per campaign multiply by 1.5 times. (More examples available here.)

But “resolving” to do something is the easy part. How can you actually make individualized marketing happen?

First, get your own house in order operationally. Teradata’s Marketing Resource Management solution can help you show the business value of your efforts by connecting campaign results with internal operations and spend. The latest version of our technology offers:

  • One global view on a scalable, fully integrated and flexible marketing platform that lets you plan and control marketing activities.
  • Task Inbox for a more efficient review and approval process, easing adoption and improving the overall user experience.
  • Marketing Calendar improvements.

Better still, it’s part of Teradata Integrated Marketing Cloud, a fully integrated platform that includes not only applications for Marketing Resource Management, but also the tools you need for executing your plan using comprehensive Digital Marketing solutions. These solutions help you extend the reach of your data and drive measurable results.

Need help? Talk to us. Teradata Interactive will listen to you, innovate a solution and deliver the key aspects of the Teradata Integrated Marketing Cloud and extensive partnership ecosystem solutions, as needed. We’ll send you confidently into the New Year with a focused strategy based on data driven marketing.

Trends For Marketers To Watch In 2016

Tuesday December 8th, 2015

2016What lies ahead for the marketing industry? As I travel and talk with business leaders around the globe, I’ve been taking note of the common threads emerging. Here are the trends I’ll be keeping my eyes on in 2016:

  1. Less intrusive, individualized marketing campaigns.

    Traditional broad-blanket, “spray and pray” campaigns are less and less effective – and more and more likely to be perceived as a nuisance. By contrast, relevant, timely interactions are increasingly welcome and effective. Why? Because they add value. Watch for data driven marketing to continue to gain momentum as marketing organizations realize the measurable benefits from integrating anonymous and known customer touchpoints. When you better understand each individual customer and can connect the execution of interactions, you’ll be able to engage at the right time across paid, earned and owned channels.

  2. Drones.

    Drones give us a unique perspective on the world, offer unprecedented access to places that we wouldn’t otherwise be able to go and, if Amazon had its way, would soon be dropping off packages at your doorstep. Recently, Walmart revealed an eagerness to join the party, asking the FAA for permission so it could start testing drones for customer deliveries. Alphabet and Facebook are also enthusiastic – but not necessarily for reasons related to distribution. Facebook wants to use its drones to provide internet access to remote areas of the globe. Alphabet reportedly wants to do that, too, while also harvesting data related to problems like deforestation. Clearly, the pump is primed, and in 2016, it’s likely we’ll see a flood of news about drones. Just keep in mind, as Amazon so eloquently puts it, deployment requires “the regulatory support needed to realize our vision.”

  3. Self-driving cars.

    There’s also plenty of momentum behind driver-less cars. Google is testing autonomous cars in California and Texas, while Tesla, Mercedes Benz and other car manufacturers are rolling out autopilot features. Even General Motors has entered what Bloomberg describes as the “multibillion-dollar race for the future of human mobility.” Many predict driverless cars are going to be mainstream within the next five years, and that means exciting marketing opportunities will be opening up. Will driver-less cars alert passengers to approaching attractions, cafes, etc.? Will the car be able to place orders so your coffee is ready for you when you arrive? The combination of car computers, hi-tech location technology and riders “captive” in a small, intimate space creates countless possibilities for integrated digital marketing.

  4. A pendulum swing back to offline communities.

    More and more, it seems we’re too connected to our phones, tablets and other gadgets. An LA restaurant now offers diners a discount if they leave their phones at the door. Scheduled, periodic digital detoxes are becoming more and more popular. There are even summer camps for adults where you can trade in your computer, cell phone and etc. for “four days of pure, unadulterated off-the-grid camp fun.” Along those same lines, I’m also intrigued by innovative approaches like Commonspace, a “new way of living” that focuses on our social natures by balancing private living space, common areas and shared services. And I’m sure wearable technology will continue to make headlines as we strive to better blend our offline and online experiences.

What do you see when you peer into your crystal ball? What marketing trends will you be watching in the New Year?

Overstuffed From The Holidays? My Inbox Sure Is!

Thursday December 3rd, 2015

Screen Shot 2015-08-26 at 12.44.31 PMIn the weeks between Thanksgiving and New Year’s, some worry about expanding waistlines. Me? I’m worried about my expanding inbox. Already, it’s bursting at the seams with email marketing from pre-Black Friday, Black Friday, Small Business Saturday, post-Black Friday, Cyber Monday, Giving Tuesday… and now, there are messages for Cyber Week (yes, that’s a thing), “Deep Discounts” and the ever-breathless “There’s Still Time!”

It’s too much. Over the past week-and-a-half, I’ve heard (often, repeatedly) from hotels, restaurants, stores, catalogs, any brand I’ve bought something from in the past (and even some I hadn’t), and it’s all left me feeling irritated and over-served.

This is not the direction marketing is supposed to be heading. This is not a “customer-centric” approach. If anything, it’s turning subscribers like me away in frustration.

What happens to retailers bold enough to try a different strategy? New this year, a number of popular chain stores decided not to open on Thanksgiving Day, and the results may surprise you. According to GeekWire, “in a year over year comparison this year and last year, the retailers who closed their stores performed better than their leading competitors.” Why? Because marketing success today comes from focusing on your customers as people, not as data points on a spreadsheet.

Sure, you need data driven marketing. But the whole point is to use it to improve the customer experience. Nordstrom appears to have figured this out a while ago. No doubt others will follow suit – eventually. The question is: How many customers will stick around to survive the learning curve?

I’ll be honest. My stamina is wearing thin. I’m already dreading “retailer overkill” next year, and then just a day ago, the “after sale surveys” started coming in like wildfire. “Tell us all about your buying experience this past weekend.” “What can we do better?”

Retailers, here’s what you can do better: Let individualized marketing take root. Start using the marketing applications and systems currently available so that your messaging is meaningful and appropriately paced. Granted, we’re all prone to a little overindulging during the holidays. But no one likes feeling overstuffed.

Four Ways Customers Changed In 2015 And What You Can Do To Adapt In 2016

Wednesday December 2nd, 2015

Change Email Service ProviderMarketing trends that began a few years ago can no longer be ignored. Looking back over the past several months, it’s become increasingly clear that:

1. The customer is in charge. You can manage the customer relationship, but don’t waste resources trying to control it. Done right, marketing creates interactions that foster a greater understanding of the uniqueness of each individual’s needs and desires. That means your job is to captivate, not control.

2.“Traditional” customers are just as demanding as millennials. As I mentioned last month, my mom is a grandparent who, at times, shops like a millennial. She’s not 100% brick and mortar. She’s not 100% digital. But regardless of where or how she shops, she expects individualized customer service. My mom is a great reminder that consumers across all demographics are now more demanding. If you don’t engage, you’ll lose – and not just millennials, but more traditional shoppers, too.

3. Marketers need to choreograph a conversation across multiple diverse channels. Let’s say you send customers an initial piece of collateral by direct mail. When one of those customers comes into the store, you need to pick up that same conversation. You need to know what offers have been presented, what drove them into the store. Then, after the sale, you need to have follow-up dialogue – maybe by email or social media – to keep the conversation going.  The marketing applications you’re using have to enable the brand to carry on a seamless conversation across multiple touchpoints and channels.

4. Engagement must be appropriately paced at the rate of the individual. As I’ve outlined in #1-3 above, marketing success requires engagement, but that engagement must be delivered when it’s most meaningful. You can’t just blast out a message and expect all of your customers to be at the same place on the experience curve. Instead, you need to be responsive to your customers as individuals. Each one wants to be part of the dialogue at their own pace.

How can you best respond to changes like these and create the kind of marketing campaigns that drive revenue? I suggest you observe what I call “the four essential truths of real-time customer engagement.” Namely:

  1. If you don’t know who you’re talking to, it’s almost impossible to be relevant.
  2. If you’re not managing the journey your customer is on, someone else is.
  3. If you can’t decide which of your offers are most appropriate, you can’t expect your customer to do it for you.
  4. If you can’t get your message delivered at the right time, it doesn’t really matter how good it is.

More to help me remember them than anything else, I made up a relatively simple mnemonic. In short, you need to:

…and if you follow those links, you’ll find a blog post that goes into detail about each one.

It’s December, the season for thinking ahead and planning for the New Year. If your company is prepared, you’ll be able to withstand – and even embrace – all that’s evolving, while maintaining your competitive edge. For more about how you can adapt to changing consumer behaviors, check out the interview we recently streamed over Periscope.

Do Your Marketing Campaigns Appeal To Grandmas Who Shop Like Millennials?

Tuesday November 24th, 2015

Mobile ApplikationenThe holiday season is upon us, and so – no surprise – I’ve been thinking about shopping. More specifically, I’ve been contemplating how consumer behavior has evolved and how millennials now shop differently than their grandparents.

Take my mom, for instance. She’s a prolific shopper, and she’s developed a rather interesting habit: When she shops, she tends to use the preferred channel of the person she’s shopping for. That might sound strange to you, so let me explain…

When my mom shops for herself, she follows the traditional route, visiting a brick and mortar store and even timing her trips to jive with the schedule of salespeople she’s come to know and trust with her business. But that’s not at all how she shops for her grandchildren. When my mom is shopping for her grandkids, she engages digitally – like they do. She’s joined loyalty programs for the retailers her grandkids like. She gets emails from these brands and will even respond to location-based triggers from them when she’s in the mall.

It’s an intriguing disconnect. My mom is a grandparent who, at times, shops like a millennial. She’s not 100% brick and mortar. She’s not 100% digital. I like to classify her shopping behavior as “traditional, but also transitional.”

And from what I’ve observed, this behavior is fairly typical among my mom’s friends and many others her age.

As marketers, we need to be tuned in to these types of disconnects. Granted, your customers may all be on the same journey (to buy something), but each one of them is going to have a different experience. That’s why the path through that journey has to be individualized and the contextual messages you deliver have to be tailored. Your marketing campaigns need to be guided by data driven solutions, so that you can capture information from your customers wherever they are on the experience continuum and then use that information in a way that meets a need at the inflection point, when the customer is most ready to buy.

Don’t capture data just for the sake of “having” it. You need to use that data for insights so you can extend the right offer at right time across right channel for each individual – whether that individual is a grandma, a millennial, or a grandma shopping like a millennial.

For more of my thoughts about how you can adapt to changing consumer behaviors, check out the interview we recently streamed over Periscope.

The Evolution Of Black Friday Reveals Improved Understanding Of Customers

Thursday November 19th, 2015

RET-1008-LOver the past few years, Black Friday sales have been starting earlier and earlier – so much so that some stores have begun welcoming shoppers “pre”-Black Friday, even as early as Thanksgiving morning. This fall, however, there are signs that “Black Friday creep” is losing its appeal.

At least 20 chain popular chain stores have announced that they are not opening on Thanksgiving Day. In addition, other retailers are being petitioned to reconsider their holiday schedule, and at least one – REI – will be closed not only on Thanksgiving, but on Black Friday, as well. Here’s how Jerry Stritzke, president and CEO of REI, explained the company’s decision:

“Black Friday is the perfect time to remind ourselves of the essential truth that life is richer, more connected and complete when you choose to spend it outside. We’re closing our doors, paying our employees to get out there, and inviting America to OptOutside with us because we love great gear, but we are even more passionate about the experiences it unlocks.”

At first, a strategy like this may seem misguided. Why on earth would a retailer want to close its doors on the busiest shopping day of the year? Who says “no” to Black Friday?

But dig a little deeper and you’ll see what I do: a business move that’s fresh, bold and, for this particular company, quite savvy. By closing on Black Friday, REI is staying true to its brand message and proving it truly knows, and respects, its customers.

In today’s always-on, always-distracted global marketplace, it’s becoming more and more difficult to stand out from the crowd. Essentially, you have two choices: Either, grow hoarse from trying to be heard above the noise (as you shout about a Black Friday sale that’s happening early… no, earlier… no, even earlier) or distinguish yourself by putting the focus precisely where it belongs – on your customers.

To succeed, your marketing campaigns need to be customer-centric. You need to know your customers as people, and you need to understand what makes them prefer your brand above all others. As I’ve said before, the best way to maintain and evolve a healthy brand is to be intentional and consistent about establishing it – so much so that the “noise” can’t drown out the tune you want the world to hear.

A wealth of marketing applications are available to help you determine how to proceed – because, keep in mind, what works for one company, might not be the right fit for yours. For REI, the answer clearly lies in connecting with customers through a shared appreciation of the outdoors. Here’s more from Stritzke:

“As a member-owned co-op, our definition of success goes beyond money. We believe that a life lived outdoors is a life well lived and we aspire to be stewards of our great outdoors. We think that Black Friday has gotten out of hand and so we are choosing to invest in helping people get outside with loved ones this holiday season, over spending it in the aisles. Please join us and inspire us with your experiences. We hope to engage millions of Americans and galvanize the outdoor community to get outside.”

Has your Black Friday strategy changed over the years? Does your strategy resonate with your customers?

My Thoughts On Diversity In STEM

Thursday November 12th, 2015

DataKind DriveSince the Teradata PARTNERS conference happens annually, it affords an invaluable opportunity to reflect on how the industry has evolved from the year before. This fall, I was struck by two things: first, the power – and potential – of data driven marketing and individualized insights and second, the growing number of women with careers in data science and related STEM fields.

I discussed both topics on Periscope, in an interview where I was asked me to share advice with other women marketers. Here’s a brief recap of my top three suggestions:

Find a mentor and leverage your network. We all need effective role models to show us the way. No matter where you are on your career path, make it a point to connect with other women who have “been there, done that.” Use these connections to build a robust network, and be sure to take advantage of that support whenever you need to. Then, as soon as you’re able, give back. Serve as a mentor yourself and help other women navigate. It’s important because women need to…

Work together to break down the barriers. Marketing is a great stepping-stone for women because it drives revenue and is now an on-ramp to CEO. That’s one of the main reasons that in the last five to ten years, we have seen massive walls come down. However, in the C-suite, performance is what matters most. You need to be able to articulate a strategic vision, how you drive revenue growth, etc. To get there, you’ll need to expand your outlook and increase your exposure to financial operations, IT, international markets and other areas outside of the traditional marketing arena.

Don’t be afraid. Women need to find their voice. Overcome your fear by realizing that no one’s going to die if you make a mistake. Learn to use mistakes as a way to grow and build your confidence. I’ve been on the front lines of marketing for more than 25 years, and I can tell you quite sincerely that for me, the best lessons have come from things that initially didn’t work out as expected. As master motivator Zig Ziglar once said, “Failure is a detour, not a dead-end street.”

I consider my career a journey. I’ve gone from being a brand/communications CMO to being a data-driven CMO, and there have been many twists and turns along the way. Even so, I never want to characterize any of it as “us vs. them.” Success in marketing campaigns, in STEM, in business, in life (!) is all about us working together. For me, the exciting part is that we’re always changing. I’m continually refreshing my journey, and the industry is constantly evolving, too. I’m looking forward to the day when diversity in STEM fields is a “given,” and we no longer need advice specific to gender.

For more, view the entire Periscope stream from Teradata PARTNERS 2015 here.

Teradata Cares at PARTNERS 2015: Assembling Wheelchairs For Veterans In Need

Tuesday November 10th, 2015

DSC_0622Over the years, I’ve devoted many posts to discussing how Teradata is committed to helping you optimize your use of data. This morning, I’d like to take a different tack and discuss another of Teradata’s long-standing commitments: community service. Our dedication to volunteer activities formally manifests itself through “Teradata Cares,” a program designed to build strong and vibrant communities, improve quality of life and make a positive difference wherever Teradata employees live and work. The Teradata Cares website does a terrific job of explaining the rationale:

“Volunteering unleashes the power of the human spirit, fuels individual passions, develops employee skills, facilitates teamwork and strengthens the bonds between our company and the communities where we live and do business… By working together, we can build a better world.”

That spirit permeates our company culture, and so it should come as no surprise that Teradata Cares plays a key role at our PARTNERS conference every fall. This year in Anaheim was no exception, and today, I’d like to highlight one of the special community service initiatives attendees there participated in:

At PARTNERS 2015, we assembled wheelchairs for veterans in need.

As you’ll see in this Periscope stream, the wheelchair components were delivered to the conference center in boxes. Attendees used the tools provided to build a total of 35 wheelchairs in all. Once assembled, these wheelchairs were destined for the Orange County Stand Down for Homeless Veterans and Veterans Resource Expo.

According to the Orange County Stand Down website, California is home to 1.8 million veterans –more than any other state. In Orange County alone, at least 4,500 Veterans are on waiting lists for affordable housing; 1,388 are homeless. Clearly, the need is great.

At Teradata, we’re dedicated to investing in the communities we’re a part of, along with the ones we serve. Our returning service members deserve the opportunity to thrive, and this Veterans Day, I’m proud that we at Teradata were able to help make a difference in the Anaheim community.

Whether we’re assembling wheelchairs or tackling world problems with data science, I truly believe that “by working together, we can build a better world.”