Category Archives: Digital Marketing

5 Key Strategies To Increasing Revenue With Email Marketing Know How

Monday January 16th, 2017

Marketers are continuously faced with the challenge of increasing revenue and it’s no surprise they continue to turn to email. Email has been a long time favorite channel of choice that, when implemented correctly,  can easily drive site visits and conversions. While some may believe that sending lots of emails will help drive revenue in… Read More »

5 Lessons to Unveil The Mystery Behind Viral Marketing

Wednesday January 11th, 2017

How many times have you asked yourself what is the Ultimate Question of Life, Universe and Everything? We have an answer but it doesn’t quite get close to uncovering the secrets behind the viral marketing universe. We know a vast amount of videos that exploded in the internet, for no obvious reason. It seems that… Read More »

Mobile Marketing Trends of 2017: The Sky’s the Limit

Monday January 9th, 2017

Panic, Hysteria, and Fomo. These are all feelings that come to mind when you see those horrible words, “no service” or “unable to connect to Wi-Fi. The fear of being off the grid is far too real. The consumer mobile relationship is more intense and dependent than ever making mobile marketing a key to a… Read More »

The KPIs of Email Marketing are Still Measured in an Old-Fashioned Way

Monday January 2nd, 2017

  Speaking about KPIs in Email Marketing, every marketer knows the topic and what to expect. Open rates, click rates, bounce rates and unsubscribe rates are a bunch of the well-known and established indicators. Why are we measuring email marketing still the same way as we did in the 90’s? The Bundesverband Digitale Wirtschaft (BVDW)… Read More »

How to Maximize Customer-Centricity in your Mobile Marketing Approach

Monday December 19th, 2016

79% of consumers use their smartphones to help with shopping, according to Econsultancy. This is because today, traffic is driven by mobile. In fact, 1 in every 2 millennials in the US has downloaded a mobile shopping app. With the evolution of smartphones, tablets and other devices, your current and potential customers are never far… Read More »

5 Worrisome Email Marketing Practices Missed By Top Ecommerce Companies

Wednesday December 14th, 2016

Who ever said email was a thing of the past? Not us. Email indeed still plays a vital role in the digital marketing world. The difference now is however, that consumers are checking their emails via multiple devices making responsive designed templates a must for marketers. Beyond the email experience your transactions with your customers… Read More »

Top 2017 Digital Marketing Trends to Wipe Out Your Competition – The Hateful 5-

Thursday December 8th, 2016

Going into 2017 marketers need to have a clear frame of mind as to what is important. As you may have noticed its not so easy to please customers anymore. Customers expect a lot and they expect it in real-time. We are in a fast paced environment that demands that we keep up with our… Read More »

When It Comes To Digital Customer Engagement Brands Are Still More 9 To 5 Than 24/7

Thursday December 8th, 2016

  Finally, after exhaustive research and data analysis, We are proud to launch the Digital Customer Engagement Index (#DCEI2016), focusing on email, mobile apps, and social media marketing and overall engagement. Packed with statistics and genuine insights into UK brands’ usage of digital channels, the DCEI constitutes the most comprehensive study into digital customer engagement… Read More »

How a Data Management Platform is The Tool Marketers Need To Achieve Customer Victory

Wednesday December 7th, 2016

Throughout history there have been countless momentous victories dating as far back as the old tales of David and Goliath to the Chicago Cubs winning this year’s World Series. No matter the victory, there are always key factors that separate the victorious from the not so victorious. This is no different for marketers; essential tools… Read More »