Category Archives: Industry News & Insights

When It Comes To Digital Customer Engagement Brands Are Still More 9 To 5 Than 24/7

Thursday December 8th, 2016

  Finally, after exhaustive research and data analysis, We are proud to launch the Digital Customer Engagement Index (#DCEI2016), focusing on email, mobile apps, and social media marketing and overall engagement. Packed with statistics and genuine insights into UK brands’ usage of digital channels, the DCEI constitutes the most comprehensive study into digital customer engagement… Read More »

Cyber Monday: Optimising Your Email Marketing

Monday November 28th, 2016

Today is one of the most competitive days of the year for email marketing, with spending over the Black Friday weekend which will run through to Cyber Monday expected to top £4 billion. Cyber Monday also symbolises the gateway to the even more competitive festive season, which makes it especially important to optimise your email… Read More »

4 Key Highlights From Performance Marketing Insights: London 2016

Monday November 21st, 2016

  Source A couple of weeks ago, I attended the Performance Marketing Insights (PMI) conference in London, hosted by PerformanceIN. The conference focused predominantly on performance marketing. The event was an exciting opportunity to hear industry experts’ thoughts on affiliate marketing, lead generation, and biddable media.  Not only did the team and I enjoy showcasing… Read More »

The Festival of Marketing 2016 in London: 4 Key Marketing Trends That Dominated the Event

Monday October 31st, 2016

This was the first year we attended the Festival of Marketing as the newly launched Mapp Digital and it was exciting to see how our new brand and approach stacked up to what we saw at the event. It was a great opportunity to meet other like-minded marketers, companies and customers, and to hear from… Read More »

Mapping the Consumer Journey with Quantifiable Creativity

Friday October 14th, 2016

All marketers who attend the DMA &Then Conference strive to achieve the next click, impression, download, and if they’re lucky enough, a successful conversion through their digital outreach. However, marketers are becoming ever more sophisticated and realize that “engagement” is more than impressions and clicks—it is about conversation and connection. Conversations, as we know from… Read More »

Mapp – Behind the Scenes of Launching a Leading Digital Marketing Brand

Monday October 10th, 2016

I’ve been asked a lot of questions since the Teradata Marketing Applications (TMA) acquisition was closed on July 1, 2016. If I were to create a word cloud from the universe of those questions, the word change would be exceptionally prominent. Depending on a number of possible factors—including one’s personal belief system, context, and current… Read More »

Penguins, Pixels and More: Digital News Roundup October 2016

Wednesday October 5th, 2016

Marketing and technology go hand in hand these days. Tech companies are influencing the marketing world, with rapid changes and developments. To stay in the game, marketers should always be two steps ahead, getting ready for the new trends and tech improvements. What are the big developments we should take into account this month? I… Read More »

7 Hot Topics Coming out of Dmexco 2016

Thursday September 15th, 2016

Source I am feeling pretty lucky right now as this is my first time attending Dmexco. There are so many interesting sessions and keynotes running in parallel, great topics and inspiring speakers. My biggest frustration is that you simply can’t manage to attend everything you would like to. Also, there are many exhibitors and it’s… Read More »

Dmexco Digital Trends: 10 Marketing Influencers Reveal Their Predictions For the Event

Sunday September 11th, 2016

Dmexco is just around the corner and the excitement is starting to build. What an event it will be this year. Especially with the big revelation of the companies new brand name! Curious? Come meet us at hall 8, booth # C049/D048. Aside from our ‘big reveal’ equally exciting is what new digital trends will… Read More »

21 Mobile Shopping Statistics That Prove Mobile Is Taking Over the World

Monday August 29th, 2016

Do you have a smartphone? You might be thinking “what a silly question for the 21st century” – and you are right. Nowadays, mobile phones have become an inseparable part of our lives. If you forget your phone at home you feel like you have left a part of your body there too. Source One… Read More »