Tag Archives: Big Data

Marketing in the Age of the Customer

Tuesday June 21st, 2016

Consumers today have become quite adept. They get what they want, when they want it, and in the amount of time they want it. How can marketers keep up with those types of expectations? In short, marketing organizations need to find a way to put consumers at the center of everything. As Forrester Research would… Read More »

It’s Q4. What Happened To 2015’s Promise Of Improved Customer Relationship Management?

Thursday October 8th, 2015

Written by Janete Ribero, Professional Services Senior Consultant at Teradata Marketing Applications. Located in São Paulo, Brazil, Janete is the technical lead for Teradata Marketing Applications solution implementation throughout Latin America and the Caribbean.  2015 started with a promise of better days for marketers all over the world. There were countless headlines about digital solutions designed… Read More »

Why Multichannel and Digital Marketing are the Future

Thursday July 2nd, 2015

This post was authored by Michael Becker, Marketing Support Specialist, Teradata Applications.   In a marketing ecosystem where customers demand a unified brand experience, marketers must have a holistic understanding of their customers. They must also have a complete understanding of how multi-channel campaign management intersects with digital marketing. As we move into the future, marketers… Read More »

It’s the C-suite’s turn: New studies show CEOs need to get into data-driven marketing

Thursday May 21st, 2015

When I wrote Big Data Marketing in 2013, my goal was to get past all the hype and fear to open up the conversation about the benefits of data-driven marketing. Now, two years later, has the dialogue shifted? Are marketers becoming more data-driven? Results from the recent Teradata 2015 Global Data-Driven Marketing Survey indicate that marketers are eager to move beyond… Read More »

Data, the real Black Friday special: Data-driven marketers will make merry this holiday

Monday December 1st, 2014

Data is quickly becoming the primary competitive differentiator in retail. Why? Because when retailers use data-driven marketing, they create better customer experiences—the kind that keep customers engaged, satisfied and loyal. And what happens when customers are engaged, satisfied and loyal? Revenues increase. Just last month, Teradata released new research showing that the debate about how to approach the… Read More »

How To Make The Right Marketing Technology Buy

Tuesday October 14th, 2014

By Janete Ribeiro, Professional Services Senior Consultant at Teradata Applications. Located in São Paulo, Brazil, Janete is the technical lead for Teradata Applications solution implementation throughout Latin America and the Caribbean. In the fashion world, there’s a tendency to base all strategic actions on what’s happening at the moment. For example, since citrus tones were… Read More »

Was Mother Goose A Marketing Prof?

Friday September 5th, 2014

If you read my earlier post about what marketers can learn from The Rocky Horror Picture Show, you’re well aware that I can find marketing lessons in what some might consider the most unusual places. Today, I’m going to underscore that point by revealing the “hidden messages” in a few popular children’s stories. After you’re… Read More »

What’s The Definition Of Mobile?

Wednesday July 2nd, 2014

We’ve come a long way since the early days of cellular technology, and the concept of “mobile” now means much more than a brick-sized phone with a giant antenna. Today, mobile is a strategy as much as it is a set of technologies. It’s an approach to communication, as much as it is a platform.… Read More »

Talking Teradata, Future of Data-Driven Marketing with John Timmerman

Tuesday June 24th, 2014

To some, the concept of data-driven marketing may seem too daunting, too unfamiliar or just too confusing to tackle. It’s not an easy task to piece together what it all means and then implement solutions across the enterprise. However, the 2013 Teradata Data-Driven Marketing Survey found that 80% of marketers will have implemented data automation,… Read More »

DC And Big Data: White House Releases Big Data And Privacy Report, DATA Act Becomes Law

Tuesday June 17th, 2014

I talk to marketers every day, and most of the time, one way or another, those conversations end up centered on data. What kind of data do we need? How are we going to collect it? What can we do with it once we have it? What shouldn’t we do with it once we have… Read More »