Less than two weeks to go to Connect 2014!

Posted on: May 22nd, 2014 by Rolf Anweiler No Comments

 

With less than two weeks to go before Connect launches, we’re all getting rather excited here at Teradata! On 3-4 June marketing professionals and industry experts from across the globe will meet at Stamford Bridge, home of the great Chelsea FC. Focusing on the true and combined power of integrated marketing cloud and digital marketing,         Read More…

Life as a service LaaS

Posted on: May 12th, 2014 by Ricardas Montvila No Comments

 

There is no secret sauce when attempting to offer a truly positive customer experience that will work for each brand equally. Only through analysing customer behaviour and executing carefully planned steps, can we bridge the gap between product focused and added value customer engagements. So what does a positive customer experience look like? The trick         Read More…

5 Steps to digitalise your marketing processes

Posted on: March 24th, 2014 by Matthew Clarke No Comments

 

Defining and implementing marketing processes can be like a tug of war between management and marketers pulling in different directions. Management need to quickly understand the status of campaigns, know if they are running on time and to budget, and also be confident they are running as efficiently as possible. Marketers of course want the         Read More…

Join us at Connect 2014! Register now for Early Bird discount!

Posted on: February 21st, 2014 by Laura Galyer No Comments

 

The countdown to Teradata Connect 2014 has begun! This year’s event promises to be even bigger than last year with even more data-driven reasons for you to ‘connect’. WHAT TO EXPECT THIS YEAR? Focusing on the true and combined power of data-driven cloud marketing and digital marketing, Teradata Connect 2014 brings together the elite of         Read More…

Marketing is rocket science

Posted on: February 19th, 2014 by Ricardas Montvila No Comments

 

With the explosion of multi-channel and the increased consumer expectations, it does sometimes feel that marketing is a little bit like rocket science. Here are my five points to explain why: 1. Consumer travel to space Space travel used to be available only to governments; now you have companies like Virgin Galactic and SpaceX offering         Read More…

 

In chapter 1 I talked about the art of collaboration – ‘a new power force of innovation combined with technology that creates special experiences to inspire and excite the reader’ – something I like to call the ‘Digital Utopia’. In this chapter I discussed how big brands can collaborate and build real life experiences online         Read More…

 

Social customer service is now very much a key part of any business’s social media and customer service strategy, and so it should be. But let’s face it, dealing with customer service queries across different social media channels, whilst trying to use these same channels to post news and promotional messages, can fragment the key         Read More…

Best of Inside the Inbox 2013 blog – Top 10

Posted on: January 8th, 2014 by Eni Gjondedaj No Comments

 

New Year has well and truly begun with a bang and a cheer, and we thought it’s time to look back and recap the highlights of last year. 2013 was an exciting year for us on all fronts – one of the biggest highlights being us launching as Teradata eCircle in January 2013, following our         Read More…