4 Steps to a Successful Omni-Channel Digital Marketing Strategy

March 21, 2016

  Are you making it about the customer? Last week I had a great time hosting Mark Ash, our digital marketing expert, on a webinar that was all about putting the customer in the center. It all started when I got the results of a survey we did at the end of last year amongst… Read More »

Google’s AMP Initiative Aims To Improve Performance Of Mobile Web

March 17, 2016

Google’s Accelerated Mobile Pages (AMP) Project took a big step forward late last month with the announcement that when people search for a story or topic on Google from a mobile device, relevant AMP-created webpages will now appear in the Top Stories section of the search results page. If you haven’t been following the AMP… Read More »

10 Ways to Take the Pain Out of Marketing Compliance

March 15, 2016

For many marketers, the reality is that they work in industries where their marketing materials need to comply with standards laid down by regulatory bodies.  Marketing compliance is a topic considered relevant primarily for marketers in the finance or pharmaceutical sectors – but to varying degrees, marketing activities in industries such as retail, Telco, FMCG,… Read More »

How Can Social Media Drive an Omni-Channel Digital Marketing Strategy?

March 7, 2016

Are you aware that 98% of Americans switch between devices on the same day? As marketers, we need to adjust our digital marketing strategy to accommodate to this. Social media is a great way to enter the realm of your users and engage with them on a very personal level. Customers today expect their brand… Read More »

Fourteen Years As A Leader In The Magic Quadrant for Marketing Resource Management (MRM)

March 4, 2016

This blog was contributed by Jackie Palmer, Senior Director, Product Strategy and Marketing, at Teradata Marketing Applications. Holding onto the streak for a decade was impressive. Then came eleven years, twelve years, thirteen years… and now, fourteen years. That’s right. Earlier this month, we learned that Gartner has placed Teradata Marketing Applications in the “Leaders”… Read More »

Deliverability in E-Mail, Social Media and Mobile

March 4, 2016

When it comes to deliverability, people automatically associate e-mail with it. But, what about other channels like Social Media and Mobile? – Does deliverability play a role here as well? And how do the channels differ in general? This article is about reflecting these points and discussing good practices across channels. Over the past years,… Read More »

Is Video Making Facebook Cool Again?

March 1, 2016

As the folks at Facebook know, “video is one of the most engaging and immersive ways to tell your story.” That’s why the company continues to introduce innovative video features – and why you’re seeing more and more videos appear in your News Feed. Just last month, Facebook began testing Live Video, starting with a… Read More »

5 Valentine’s Day Marketing Ideas: How to Make People Fall in Love With Your Brand

February 1, 2016

Ahh, it’s that time of year again: my Facebook feed is swamped with hearts and clichés. What is it about Valentine’s Day that makes us all so emotional? That makes us publicly announce our deepest and warmest feelings towards our loved ones? In some way or another we all want to love and feel loved. Not… Read More »